2010 National Postal Forum Nashville, TN (April 11 - 14, 2010)   Name of Speakers Titles Company Names Email Addressed Phone Numbers

Brought to You by Your Local PCC 2010 National Postal Forum Nashville, TN (April 11 - 14, 2010)  

Three True/False Statements to Ponder During this Presentation 1. It’s expensive to produce video clips. 2. You need a lot of experience to produce video clips. 3. Placing video clips on web sites will increase the annual cost for the web site. 2 Brought to You by Your Local PCC

Workshops-in-a-Box Campaign Informative Timely Professionally Produced Brought to You by Your Local PCC 3

Enhancements? Can anyone share with us some enhancements to the Workshop-in-a-Box campaign? Brought to You by Your Local PCC 4

Areas of Opportunities Mailed to Industry and Postal Co-Chairs What do you do if you need an immediate solution? Length of some of the topics Brought to You by Your Local PCC 5

We asked ourselves the following questions: Is there a place where very specific information is readily available? Is there a resource for those of us who do not have the time to be overwhelmed with too much information? Where can I go to get the information I need so that I can use it and then move on? Brought to You by Your Local PCC 6

A Seed is Sown My background…no graphics training or experience Sacred Heart University purchased a wide-format printer Wide-format printing became a success and I became the graphics expert Brought to You by Your Local PCC 7

Where to Turn YouTube and discovered “how-to” video clips for just about any topic Clips were usually no more than 3 – 5 minutes in length and addressed very specific issues Brought to You by Your Local PCC 8

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Real Solutions is Born We modeled our program based on the preceding scenario. We wanted to create something that provided people with quick and real solutions to any number of daily situations that could arise. Brought to You by Your Local PCC 10

Real Solutions: Open a Postal Permit Perhaps one of the most basic tasks, yet many of us have already had permits set up for us when we were hired. We decided to tackle this most basic of postal tasks. Brought to You by Your Local PCC 11

Theme Song We have a very talented singer and musician that just happens to work for the Postal Service on our board. A quick shout out to postal employee, Lisa Landone for the concept and for writing the music and playing all the instruments. Likewise, we need to acknowledge her friend and singer, Lorrie Wesoly. Cost for professional singer and musician - $0.00 Brought to You by Your Local PCC 12

Applications Microsoft Windows Moviemaker ProShow Gold Adobe Media Decoder CamStudio Total Cost for these programs - $0.00 Experience needed to run these applications - Minimal Brought to You by Your Local PCC 13

A Video Sandwich Our clips all have the same 20-second introduction with the theme song and free random pictures from Microsoft Clip Art. The ending also plays the theme song and has the same scrolling credits. The middle section will change depending on the topic. Using this formula two-thirds of the clips are completed when we begin. Brought to You by Your Local PCC 14

Technique 1: Screen Shot (no camera or actor needed) Easiest clip to produce No need to worry about lighting, camera, background noise, etc… Many free screen shot applications can be downloaded A microphone is required Brought to You by Your Local PCC 15

How to Open a Postal Permit 16 Brought to You by Your Local PCC

Post Production It took some time to put our “video sandwich” together The preceding clip took longer than expected as we struggled getting the look and feel we wanted. Now that we have the beginning and ending, our clips are very easy to put together. Brought to You by Your Local PCC 17

Benefits of Web Sites The web site is always on Members know where to go for information Relatively inexpensive Many PCC’s already have web sites, and those that don’t have usually expressed interest in starting a web site Brought to You by Your Local PCC 18

Problems of Posting Clips on Web Sites Smaller PCC’s (and many large PCC’s) pay for basic web services, so the amount of bandwidth available is limited Video clips take up large amounts of bandwidth Your web site provider will gladly accommodate your need for more bandwidth…but it’ll cost you Brought to You by Your Local PCC 19

YouTube to the Rescue Most people are familiar with YouTube and other hosting sites Create a free account Upload completed clips Link your clip to your PCC web site Cost to PCC - $0.00 Brought to You by Your Local PCC 20

Topic Possibilities are Endless New Tabbing Requirements How to Request Package Pick-up PostalOne and the Business Customer Gateway Brought to You by Your Local PCC 21

Technique 2: Live Shot A tripod helps…if not available, you need a steady hand. Lighting must be considered. Background noise must be considered. Editing required…a rare individual who nails it on the first shot. Brought to You by Your Local PCC 22

New Tabbing Regulations 23 Brought to You by Your Local PCC

Technique 3: Editing Tricks Once you get comfortable with editing, it’s time to spice it up. The next clip has a live actor and uses some editing tricks. Actor/sound/lighting remain considerations. More time needed to edit. Brought to You by Your Local PCC 24

Request a Package Pick-up 25 Brought to You by Your Local PCC

Statement 1: It’s expensive to produce video clips. False Much of the software is either inexpensive or free. 26 Brought to You by Your Local PCC

Statement 2: You need a lot of experience to produce video clips. False The people on our board had no experience with video production techniques. We are all mail people who now find ourselves pitching different ideas each month. It’s actually been quite fun and lead to livelier board meetings. 27 Brought to You by Your Local PCC

Statement 3: Placing video clips on our web site will increase the annual cost for our web site. True In most cases this is true, however, there are “work-around” solutions. Sites such as YouTube will host your clip for free. You can then link to the YouTube site off of your PCC web site. 28 Brought to You by Your Local PCC

The Preceding Presentation has been Brought to You by Your Local PCC! 29 Brought to You by Your Local PCC

Questions 30 Brought to You by Your Local PCC

Thank You! 31 Brought to You by Your Local PCC