We’d like to take a little time to explain our vision for Bath On Ice and how we see the project working in the Green Park Station area. We’d like to introduce some of the benefits to Bath as a City and destination for tourism and retail. Your support is key to this project and so we’d like to explore exactly what we believe are the essential elements to the plan. And we’ll finally look at the benefits available to our partners.

We’d like to take a little time to explain our vision for Bath On Ice and how we see the project working in the Green Park Station area. We’d like to introduce some of the benefits to Bath as a City and destination for tourism and retail. Your support is key to this project and so we’d like to explore exactly what we believe are the essential elements to the plan. And we’ll finally look at the benefits available to our partners.

We’d like to take a little time to explain our vision for Bath On Ice and how we see the project working in the Green Park Station area. We’d like to introduce some of the benefits to Bath as a City and destination for tourism and retail. Your support is key to this project and so we’d like to explore exactly what we believe are the essential elements to the plan. And we’ll finally look at the benefits available to our partners.

We’d like to take a little time to explain our vision for Bath On Ice and how we see the project working in the Green Park Station area. We’d like to introduce some of the benefits to Bath as a City and destination for tourism and retail. Your support is key to this project and so we’d like to explore exactly what we believe are the essential elements to the plan. And we’ll finally look at the benefits available to our partners.

We’d like to take a little time to explain our vision for Bath On Ice and how we see the project working in the Green Park Station area. We’d like to introduce some of the benefits to Bath as a City and destination for tourism and retail. Your support is key to this project and so we’d like to explore exactly what we believe are the essential elements to the plan. And we’ll finally look at the benefits available to our partners.

We are working with David Lawrence from Bath Tourism Plus to ensure that all outlets are exploited and that our message is spread far and wide. Linking with the already famous Christmas Market and Spa attractions, the ice rink is an attractive addition to Bath’s offerings. Ice skating has had improved popularity in recent years and this healthy sporting pursuit can also be used as an attraction alongside a wider cultural offering including concerts, recitals, etc Our experience shows that, especially in year one, there is a tangible surge in footfall generated by the presence of an ice rink: For example in Gloucester a 39% increase in footfall was reported even during its recent regeneration phase. A 29% increase in footfall was reported in the historic cultural centre of Cambridge

We are working with David Lawrence from Bath Tourism Plus to ensure that all outlets are exploited and that our message is spread far and wide. Linking with the already famous Christmas Market and Spa attractions, the ice rink is an attractive addition to Bath’s offerings. Ice skating has had improved popularity in recent years and this healthy sporting pursuit can also be used as an attraction alongside a wider cultural offering including concerts, recitals, etc Our experience shows that, especially in year one, there is a tangible surge in footfall generated by the presence of an ice rink: For example in Gloucester a 39% increase in footfall was reported even during its recent regeneration phase. A 29% increase in footfall was reported in the historic cultural centre of Cambridge

We are working with David Lawrence from Bath Tourism Plus to ensure that all outlets are exploited and that our message is spread far and wide. Linking with the already famous Christmas Market and Spa attractions, the ice rink is an attractive addition to Bath’s offerings. Ice skating has had improved popularity in recent years and this healthy sporting pursuit can also be used as an attraction alongside a wider cultural offering including concerts, recitals, etc Our experience shows that, especially in year one, there is a tangible surge in footfall generated by the presence of an ice rink: For example in Gloucester a 39% increase in footfall was reported even during its recent regeneration phase. A 29% increase in footfall was reported in the historic cultural centre of Cambridge

We are working with David Lawrence from Bath Tourism Plus to ensure that all outlets are exploited and that our message is spread far and wide. Linking with the already famous Christmas Market and Spa attractions, the ice rink is an attractive addition to Bath’s offerings. Ice skating has had improved popularity in recent years and this healthy sporting pursuit can also be used as an attraction alongside a wider cultural offering including concerts, recitals, etc Our experience shows that, especially in year one, there is a tangible surge in footfall generated by the presence of an ice rink: For example in Gloucester a 39% increase in footfall was reported even during its recent regeneration phase. A 29% increase in footfall was reported in the historic cultural centre of Cambridge

We’d like to take a little time to explain our vision for Bath On Ice and how we see the project working in the Green Park Station area. We’d like to introduce some of the benefits to Bath as a City and destination for tourism and retail. Your support is key to this project and so we’d like to explore exactly what we believe are the essential elements to the plan. And we’ll finally look at the benefits available to our partners.

Real Ice – Real Quality The most talked about winter attraction in the region Real Ice 25m by 35m (Even bigger then last year!) Highest quality skates Professional & experienced All weather opening

Situated at Parkers Piece Seven Weeks Opening 14th November Closing 04th January 2009 When and Where

Cambridge 2007 Example of success Average Skaters per site 52,000 Press coverage 2.6 million people Value of media coverage £140,000 TV coverage with live shows and interviews Radio coverage with interviews and presenter skates Expanding on the success of previous years!

Partner Benefits Exposure to the largest audience locally Brand alignment with a successful & positive event Prime time Christmas exposure Huge visitor draw

Strong collaboration with city council Radio coverage partner Editorial coverage in local print Advertising on air TV coverage local news etc Collaborative advertising with local attractions and events Advertising within all local hotels Billboards Internet promotional activities and email marketing Ways we ensure event success

Rink Side Promotion Boards Opportunities Be seen in FULL COLOUR everyday! “ Advertising on the rink side boards was a fantastic method for my company to be seen at a fraction of the cost of other forms of promotion. Being part of the most exciting project in the city was an opportunity not to be missed.” 2007 Cambridge

Rink Side Radio Subliminal Encourages a response Works against ad-avoidance Low cost, just £3 per play New for 2008! Using radio to reach a target audience is one of the most successful methods of advertising. Source RAB Great music and a great atmosphere – Promote your brand within a “Feel Good” environment

Opportunities Attribute your brand to the most talked about local event of 2008! Session Sponsorship Continual pushes over the radio Canvassing opportunities Special Sponsor rink board Giveaway promotions with ticket sales

Rink Key-line Sponsor Ticket Advertising Café Area Sponsor Leaflet Advertising Exclusive Opportunities

Communicating Beyond IF YOU WANT TO GET INVOLVED CONTACT

The Media Men Oath: “We promise that we will only take a handful of clients at anyone time to ensure our personal attention. We will never send an executive suit or junior. We swear to give our own personal attention to every facet of our clients’ communications programs." Media Men Office 3, Newark Storage Bowbridge Road Newark NG24 4EQ Tel: 08448 700 051 Email: info@themediamen.co.uk

The Media Men are the approved commercial team for Cambridge on Ice Get your skates on! www.cambridgeonice.co.uk