Traditional Publishing vs. Online-Publishing

Visually appealing Tangible and durable Higher perceived value No access to technology required Profit driven Greater quality control Accepted norm Valuable, certifiable and collectable Does not require a power source Advantages of Traditional Publishing

Benefits to the Author Gains greater respect and recognition Acknowledged as an expert in their field An achievement to be published Considered more professional Benefits from larger infrastructure

Hefty toll on the environment Books are expensive Difficult to find a publisher Costly to publish High printing costs Restricted in multimedia Distribution is labour intensive and costly Limited number of copies printed Difficult to dispose of Wasted resources Wear and tear Products have limited lifespan Book vendors require large space Requires large storage space lower profit margin for the author Disadvantages of Traditional Publishing

Freedom of Expression Greater control by Author Application of Multimedia (Sounds, animations etc.) Ease of Distribution No restrictions on storage Worldwide reach Extended target market Cataloguing by Search Engines Produce free marketing material Advantages of Online Publishing

Benefits to the Author Total control over marketing and distribution Lower production costs Profit goes directly to the author Access to new markets

Great competition for Niche Markets Lower quality Benchmarks Difficult to read on a computer More geared towards instructional and informative material Not visible and tangible Lower perceived value Lifespan limited to internet hosting Requires access to technology and power sources Prone to data loss Disadvantages of Online Publishing

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