Compete-At.com A leading innovator of sport event management software and online registration, presents an informative slideshow on the top five best tips for attracting sponsorships

Top Five Best Tips for Attracting Sponsorships Remember that Sponsorships are Partnerships Acknowledge What Your Sponsor has Done for you Guarantee Sponsorship Category Exclusivity Do Research Before Aproaching a Sponsor Communicate Openly and Regularly with Sponsors

Remember that Sponsorships are Partnerships Your sponsors are looking for brand exposure You are looking to gain more revenue or receive goods or services in exchange for displaying their information You should both have a clear idea of what you will be getting out of the partnership Do not offer more benefits than the sponsor is worth

Acknowledge What Your Sponsor has Done for you You can thank them in a letter after the event, during a speech, an advertisement in a newspaper, or on posters You can also send videos or photographs to your sponsors showing them how you thanked them for their support This ensures a good partnership and will make them more likely to sponsor a future event

Guarantee Sponsorship Category Exclusivity Make sure your sponsors do not clash with each other Your sponsors will be more likely to back your event if their competitors are not sponsoring the event as well If there is a fear that companies will clash, discuss it with both companies first

Do Research Before Approaching Companies Research a sponsor to make sure that their interests and vision are aligned with the event Sponsors will look to see if the fit between you and their organization is a good one Be sure to explain the details of your event Look at their website to see what events they have sponsored in the past and other involvement they have had in the community

Communicate Openly and Regularly with Sponsors Communication is key when dealing with sponsors They like to be involved in the event planning process It is good to talk with them regularly, ask them for their ideas about the event, and provide them with information about your event as the planning moves along

Useful Links and Resources www.australiaday.gov.au/pages/images/Sponsorship.doc: A good article about sponsorship exclusivity http://www.linkedin.com/answers/marketing-sales/advertising-promotion/events-marketing/MAR_ADP_EVM/222880-2451743?searchIdx=70&sik=1211906710585&goback=%2Easr_8_1211906710585 : A good article on tips for attracting sponsorships www.planyourmeetings.com/advice/2008/04/01/tips-for-attracting-event-sponsors-part-i/: A website about sponsorships Compete-At provides a worksheet for evaluating sponsors, contact us to receive one: http://www.compete-at.com/contact/contact.htm

About Compete-At If you would like to learn more about online event management or online registration, please visit www.compete-at.com