Real-Time Marketing & PR Quotations by David Meerman Scott MethodMap.blogspot.com

, , , he’s been using video for about 10 years, first for training new hires, , , p. 11 MethodMap.blogspot.com

, , , the rules have changed. p.17 MethodMap.blogspot.com

Huge advantage flows from delivering in real-time content that satisfied intensely focused public curiosity. p. 23 MethodMap.blogspot.com

Clearly, customers understand that saving time is a key advantage of the Web. p. 27 MethodMap.blogspot.com

When you start conversation, you are recognized as someone who is plugged into the marketplace of ideas. p. 31 MethodMap.blogspot.com

Execute based on what’s happening now. p. 35 MethodMap.blogspot.com

Social media are tools. p.37 MethodMap.blogspot.com

What does your customer consider value? p. 39 MethodMap.blogspot.com

Are some companies too big to succeed. p . 40 MethodMap.blogspot.com

Today it is imperative to respond to media when they need you. p.53 MethodMap.blogspot.com

Knock on Doors the Media Have Created p.61 MethodMap.blogspot.com

Do a live–streaming video feed of your news conference, , , p. 68 MethodMap.blogspot.com

When news is breaking, the time is now. p. 79 MethodMap.blogspot.com

Once you have identified key sources, the next step is to begin monitoring what they say in real-time. p. 87 MethodMap.blogspot.com

Many social media pros, , , rely on both free services and paid, , , p. 94 MethodMap.blogspot.com

So speak up right away to build trust. p. 115 MethodMap.blogspot.com

In all of your communication, think how it benefits your customer, not what’s in it for you. p. 116 MethodMap.blogspot.com

, , , anyone active online— big or small— should anticipate finding themselves in a crisis situation. p. 129 MethodMap.blogspot.com

Develop an effective code of real-time communication, , , p. 161 MethodMap.blogspot.com

Communicate the guidelines to everyone in your organization, , , p. 172 MethodMap.blogspot.com

Be able to work in a cross-functional, cross-cultural environment. p. 176 MethodMap.blogspot.com

Make Your Sales Team Love You p. 192 MethodMap.blogspot.com

How can you move more quickly by empowering people to respond instantly to change in the marketplace. p. 208 MethodMap.blogspot.com

Quotations by David Meerman Scott From Real-Time Marketing & PR Sunlight by morgueFile.com Slideshow by Wayne Kronz MethodMap.blogspot.com