Search Results Go Social! Kathy Staiano and Jeff Bernard 303-388-0020 Phone 303-564-7630 Mobile jeff@imediawsi.com kathy@imediawsi.com

Search Directly Impacts Purchases

The Brand Perspective

Search is Changing Social Results are showing up in Searches May or May not be Accurate Twitter is now included

Why You Should Care? General Brand and Reputation Management User Generated Results can impact Your Brand Reputation

Where Can You Begin Focus Areas: Create and Optimize your Own Assets Inform the Conversation in Social Networks

What are your Social Media Assets?

Create Profiles / Assets Facebook Linkedin Twitter Slideshare Google Profiles Scribd Wordpress Youtube Profile Sites- Naymz, PeoplePond Use the same profile pictures and username for brand consistency Link back to your main site Set up a personal URL with your Keywords Don’t violate TOS Clearly communicate intended use of site

Build Multi Media Assets Photos Videos SlideShows Tag Multimedia Host on popular sharing sites that rank well Include your domain name in the description Watermark videos and photos with your logo/url Be clear on copyrigh/licensing

How can you Inform the Conversation on Social networks?

Social Media is like a Broken Telephone First monitor - know where the issues are Then make friends don’t be an outcast Build an army of advocates ready to come to your defence How? Be Nice, Listen, Respond Address the Isssues Inform the Conversation

Some More Best Practices Evaluate Existing Social Media Properties Make it Official! Leverage PPC to Drive Awareness Educate Internal Stakeholder Social Media Strategy Kit

2 Approaches Proactive Increase your reach by using a social network page as a brand campaign site Reactive Inform your overall marketing strategy by monitoring sentiment in search results

Overall Social Media is impacting your search results now more than ever What other people say on social networks matters more Nurture friends and fans to say nice things about you and defend you Participate in an authentic way

Search Results Go Social Market Demands it! Search Results Include Social ICs Need It (DM Launch) Better to Learn & Launch as opposed to Launch & Learn Void in understanding key deliverables to sell Why Now?

Our Social Starter Packs Additionally: Design & Integration 1 Face book Page Design & Integration YouTube Channel Design & Integration Twitter Page Linked In Company Page Development Blog Setup & Theme Design * Integration Of Above Social Networks Together Is Included Creation Of Custom Social Badges Per Channel Note: Add To Email Signatures, Across Social Networks And on Website * Social Bookmarking Is Included

Social Media Package Fees Social Starter Packs: Setup Costs (One Time Fee) $3,000 Note: Custom Design Is Theme Based To Ensure Consistent Branding Visibility Across All Channels

Digital Asset Syndication Pack Video Optimization - Tagging, Linking, Uploading To YouTube Channel & Optimizing on Multiple Video Sharing Sites, Includes: 2 Videos / Month Included Twitter Tweets Are Included Status Updates Are Included Blog Posts – Uploaded, Linked, Tagged, Optimized And Syndicated Across All Channels: 2 Posts Per Month Included Integrated With All Channels – Blog, Twitter, Videos, Feed to Facebook Fan Page: Included Submission To Social Bookmarking Sites: Included Articles & Press Release Submission & Optimization: 2 / Months Included Monthly Activity Report: Measure Engagement Levels In Social Media Channels, Social Bookmarks Metrics Included

Social Media Package Fees Digital Asset Syndication Pack: Standard Monthly Fee – 3 Month Minimum: $900 / Month (* Note: All Content Including Blog Posts, Articles & Press Releases, Tweets, Linked In Status Updates And Videos Is The Client’s Responsibility. Content Can Also Be Purchased From Search Results At An Additional Fee).

A La Carte Facebook Facebook Fan Page Design: Fan Page Custom Design Welcome Page To Match Customer Site Promotion Page With Email Capture Form: Includes 2 Custom FBML Pages. Integration of Other Social Networks (If Applicable) Twitter, YouTube, Blog: Included. Creation of Custom Social Badge (Note: Add to Email Signature, Across Social Networks And On Website: Included. Design Facebook Side Bar Ads To Match Promotion page: 2 Included. Fan Page Content Development Strategy: Included. 1 Hour Consulting On Facebook Ad Campaign (Setup & Management: Included. Social Bookmarking: Included. Monthly Reporting: Included, But See “Social Media Package Fees.”

Social Media Package Fees A La Carte Facebook: One Time Setup Fee: $1,700. Monthly Reporting $100 / Month. Additional Custom Design Pages / Tabs On Fan Page: $600 / Basic Page and $1,100 / Custom Page.

A La Carte Youtube YouTube Video Optimization YouTube Channel Custom Design: Included. Integration To Other Social Networks (If Applicable) Facebook, Blog: Included. Creation of Custom Social Badge (Note: Add to Email Signatures, Across Social Networks, And On Website) Included. Video Optimization & Syndication To Popular Video Sharing Sites (2 Videos / Month Included). Upload Video Add Descriptions Tagging Social Bookmarking: Included.

Social Media Package Fees A La Carte YouTube: Setup Costs: (One Time Fee): $900. Monthly Optimization & Reporting: $400 / Month. Additional Videos Optimized: $100 / Video.

A La Carte Twitter Twitter Channel Design Twitter Channel Design (Basic / Custom): Included. Integration To Other Social Networks (If Applicable) Facebook, Blog, Link In: Included. Creation Of Custom Social Badge (Note: Add To Email Signatures Across Social Networks And On Website): Included. Social Bookmarking: Included. One Hour Consulting On Twitter Best Practices: Included.

Social Media Package Fees Twitter Setup Fee (One Time Fee): $400 Basic Design or $600 Custom Design. (Note: Basic Design Is Template Based)

A La Carte Linked In Linked In Company Profile Linked In Business Page Creation: Included. Integration To Other Social Networks (If Applicable) Facebook, Twitter, Blog: Included. Creation Of Custom Social Badge (Note: Add to Email Signatures, Across Social Networks and On Website): Included. One Hour Consulting On Linked In Best Practices: Included. Social Bookmarking: Included.

Social Media Package Fees Linked In Company Profile. Setup Cost (One Time Fee): $400.