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Carolina Pinart, Daniel García
Networked Vehicles Division
TELEFÓNICA I+D
November 5, 2008
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
Telefónica Research and Development
The Connected Car initiative – A focus on services
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Part I – Innovation in Telefónica – The Connected Car (C. Pinart)
01 The Telefónica Group: a solid leader in the telco industry
02 Telefónica R&D: Telefónica’s research and development unit
03 What is the Connected Car?
- The concept
- Behind the Connected Car: the Networked Vehicles Division
- The three pillars of the Connected Car
Part II – Developing services for the Connected Car (D. García)
04 Services for the Connected Car
05 Starting up: what, who, when, where, how
06 Building a framework: setting up the enabling technologies through innovation
07 Getting to the market: product ideas, testbeds and trials
Index
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The Telefónica Group: a solid leader in the telco industry
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Telefónica is a benchmark for the worldwide Telco sector nowadays …
More than 240,000 professionals**
219 Mill. accesses (as of Sep’07)
86.1 Mill. in Europe
126.5 Mill. in Latin America
6 Mill. in other markets
Revenues (9M07): € 42.0 bn
(+8.6% vs 9M06)
Net Income* (9M07): € 7.8 bn
(+ 51.0% vs 9M06)
Integrated ICT solutions provider for all customer segments
One of the 50 largest companies in the world by market cap
* Includes capital gains from Airwave in 2Q07 of € 1.3 bn, and € 1.37 bn from Endemol in 3Q07.
** Average staff as of September 2007.
Among the 100 largest companies in the world by revenues
International integrated Telco company by customer base
European integrated Telco operator by market capitalisation
1st
1st
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Total accesses (as reported by companies)=Fixed lines + Mobile subscribers + Narrow and Broad Band + Pay TV.
Geographic Diversification 9M07
Business Diversification 9M07
… as it enjoys a unique diversified portfolio among the largest operators at a worldwide level
Total accesses worldwide Top 10
Million accesses as of September 2007
73.2%
Accesses
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Data as of September 2007
Telefónica is a leader in the Latin American Telco market …
Note: Central America includes Guatemala, Panama, El Salvador and Nicaragua
* As of 2006, using IDATE’s 2006 accesses estimates (DigiWorld 2007)
Argentina: 18.8 Mill.
Brazil: 46.6 Mill.
Central America: 5.0 Mill.
Colombia: 10.1 Mill.
Chile: 9.1 Mill.
Ecuador: 2.6 Mill. México: 11.1 Mill.
Peru: 11.2 Mill.
Uruguay: 1.0 Mill.
Venezuela: 9.8 Mill.
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... and has obtained a relevant scale in the European market …
Total Accesses (as of Sep’07)
86.1 Mill.
Market Share* (2006)
10%
Data as of September 2007
* As of 2006, using IDATE’s 2006 accesses estimates for EU-25 (DigiWorld 2007)
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Moreover, Telefónica’s activity has a clear positive impact in the societies where it is present
... a driver for technological innovation and employment ...
As an engine of economic development …
... a company committed to help overcome the digital divides ...
... and a perfect partner to foster social development
IN SOCIETY
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Telefónica is helping to overcome the digital divides and is committed to social development
Skills inclusion
25,000 child workers reintegrated into school in Latin America
Used by more than 25 Million people in Spain and Latin America
Telefónica invested in Social Action more than €50 Mill. during 2006, which benefited more than 33 million people worldwide
Telefónica’s global investment in Social Action
(€ Thousand)
+12.4%
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Telefónica R&D: Telefónica’s research and development unit
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Telefónica I+D was created in 1988 with the mission of contributing to the improvement of the Telefónica Group competitiveness through technological innovation.
Network and platforms
Services for the final customer
Operation Support Systems (OSS)
Business Support Systems (BSS)
Multimedia Applications, Multilingual Services and new Internet paradigms
Telefónica I+D's activities focus
45M€ invested
in
Applied Research
207M€ of total
activity
1189 staff
94% University
graduates
Collaborating
with 36
companies on
Project
development
Agreements
with
29 universities
89 EU financed
projects
260 IPR’s
protected and
registered
203 papers
and
conferences
350 Trainees
Telefónica I+D’s figures of the year 2006
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Our centres
MADRID (1,263 people)
BARCELONA (187 people)
VALLADOLID (Boecillo) (242 people)
HUESCA (Walqa) (26 people)
MEXICO (2 people)
BRAZIL (182 people)
GRANADA (31 people)
1,933 people are working in our centres around the world
Last update on December 31st, 2007
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In 2007 Technological Innovation(1) in Telefónica exceeded € 4,300 millions
(1) According to OECD's definitions.
Products/Services/ Processes Development
Technological
Innovation (1)
R&D
M€ 594
Who does it?
What are we developing?
M€ 4,384
How do we innovate?
Who do innovate?
Applied Research
R&D
M€ 61
Who promotes it?
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The complete innovation cycle
Where?
TID
Research
Development
Invention
Pre-commercial
Innovation
Commercial
Innovation
Commercial
Exploitation
Research
Development of innovation
Exploitation
BU’s
Who?
Financing?
Local
Global
Regional
Applied research
Evolution Deployment
Basic research
Pilot test
Prototype
Demos
Initial
Deployment
Solution proposal
Telefónica I+D focus
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We are a key element in the Open Innovation process of Telefónica
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Initiatives Telefónica
Corporate Innovation Programme
Incubation
Programme
Venture Capital
Corporate
Innovation
Group
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Telefónica R&D’s Direction for Services to the End Customer
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Telefonica I+D Areas of activity
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Services for the Final Customer Areas of activity
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What makes us different Beyond products and services
Analyzing and evaluating user experience interaction beyond mobile services, products and devices
Test, register and analyze in real environments
Home, Car, Office, eHealth, etc.
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What makes us different eXtreme User Experience: User centered development
Concept Prototype Test Analysis In depth design, usability and technical feedback
Close to development team: short cycles cost efficient
Start with prototypes in early development stages (before we don’t have time to turn things around)
Mockups and real working prototypes
Agile Scrum - Incorporating Usability Practices and UCD Processes in Agile Projects
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The Connected Car, a key area within Telefónica R&D
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Autonomic
Computing
Augmented
reality
Device
management
Widgets
Gadgets
mashups
Ambient
intelligence
Multimedia
search
QoS
QoE
User
Generated
Services
Internet
of Things
Identity
Personalization
Recommendation
systems
Hybrid
worlds
Ubiquitous
video
Future service platforms
Ubiquitous &
Seamless Access
Social media & communications
Devices
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The Connected Car Smart services for safer, more efficient and more comfortable trips
Why? Every day, millions of people in the world use their vehicles to go to work or in their leisure time and spend time in the car. This means traffic jams, parking problems, navigation, need for communication with the “outside world”, …
What? We are working towards guaranteeing always-on communications for users in four- and two-wheeled vehicles, providing them with smart, useful services to solve the above problems, and delivering all this in heterogeneous devices, from in-car systems to mobile phones, and plug’n’play
How? Through basic and applied research, development of pre-commercial prototypes, field trials and early customer insight tests. Some R&D projects and fora we are involved in:
Contact details:
Carolina Pinart
Divisional Head
E-mail: cpg@tid.es
Phone: +34913374952
Telefónica I+D – Telefónica Group
Networked Vehicles Division
c/ Emilio Vargas 6, 28043 Madrid (Spain)
Web: www.tid.es/netvehicles
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Behind the Connected Car: the Networked Vehicles Group
Created in 2007 from in-house experience in vehicular networking
100% focused on vehicular services and communications
Advanced services for drivers and passengers on mobile and in-car environments
Vehicle to vehicle (V2V), to infrastructure (V2I) and to road (V2R) communications
Proof of concept, demonstrations and field operational tests (FOT)
Participation in 10+ R&D projects, highlighting:
Ongoing: FP7-TeleFOT, FP6-GOODROUTE,
FP6-SAFESPOT, EUREKA-CaringCars, Spanish
CENIT-MARTA, Spanish PSE-m:Vía (leader)
Due: FP6-MYCAREVENT, FP6-COM2REACT, Telefónica eCar
Participation in a number of related fora and technology platforms:
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The three pillars of the Connected Car (2007-2010)
What? Services targeted for drivers, who use their cell phones
When? Short-term
Our approach: Movistar Car services on basic and advanced cell phones with 2.5/3G connectivity (*), 2G for eCall
What? Roadside network infrastructure for V2R and Real-time Traffic Info
When? Mid- to long-term
Our approach: Telefónica Road Network, hot spots on the road with WAVE-based for V2R connectivity and fiber optics/radio links backbone connectivity
What? Brought-in or in-car framework to enhance the driving experience
When? Mid- to long-term
Our approach: Telefónica In-Car Box, a software framework for managing Always Best Connected V2x communications (**) and OSGi-based services for safety, routing/assistance, communications and infotainment
(*) WiFi optional, depending on the features of the cell phone.
(**) Based on the Hybrid Node concept.
(***) Real-time Traffic Information (RTI).
Connecting the Driver
Making the cell phone a
useful tool also in the car
Connecting the Car
Enhancing the driving experience
Connecting the Roads
Placing hot spots along the roads
to provide RTI (***) and enhanced
Internet access to drivers
& passengers
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Our R&D approach
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Know the key agents in the ITS field, and also our competitors, whoever and wherever they are
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Focus on product ideas aligned with the strategy
Movistar Car, Telefónica Road Network, Telefónica In-Car Box
Work with and learn from the big ones
- Partnerships to turn product ideas into products
- Basic and applied research “providers” to solve challenges of current product ideas and to spot future product ideas
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Have a clear strategy for short- and mid-to-long-term, and hints on longer-term
Towards Ambient Intelligence
& Advanced Networking
Hybrid Node
OSGi Service Framework
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The Telefónica In-Car Box
Piece of software running on an in-car or brought-in device or set of devices that contains communications and services for drivers and passengers
Key features
Always-on, QoS-enabled communications
Our solution: in-vehicle communications manager. Based on three axes
Always Best Connected, where “Best” deals with QoS and “Connected” encompasses wireless and mobile technologies
Compliance with the CALM standard under development at the ISO
(Part of) the network is enabled with IMS
Open, powerful, felxible service framework
Our solution: OSGi-based common service layer
Further information in the talk “Use of OSGi in Telefónica's Connected Car initiative” by M. García.
Advanced services around an enhanced navigation experience covering
Safety and assistance
Routing and traffic-related information
Entertainment
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Interested in joining us?
Yes… Maybe… But what do you offer?
Besides an excellent team, a challenging R&D field covering many aspects, from application platforms to communications, interfacing to user experience, service design to development and trials, and international exposure…
… we offer three kinds of contractual relationships, from loose to tight:
- Internships (Becas Telefónica I+D) for undergraduate students in Telecom, Computer Science and related fields. For further information: https://www.tid.es/trabaja_investigacion_desarrollo/jsp/estudiantes.jsp
- PhD Fellowships for young graduates willing to pursue the PhD. We have an ever growing joint Program universities in Madrid and Barcelona, and hopefully soon the UVA (contact person: Ana González, anag@tid.es)
- Permanent positions (Engineering staff) for young graduates.
Want to know more?
Contact us: Carolina (cpg@tid.es) and/or Daniel (dgf@tid.es)
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© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
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