| Slide 1 |
The HD Makeup Specialists
Media Appearance Consulting
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| Slide 2 |
How Important is Appearance?
Albert Mehrabian reported in his book,
Silent Messages, that liking and in your case viewing is based on 7% verbal, 38% vocal and a whopping 55% visual. Within 12 seconds over two dozen judgments have been made based solely on appearance and that affects what is heard and if we continue listening.
7% Verbal what’s being said
38% Vocal voice, diction
55% Visual appearance
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| Slide 3 |
Our Mission:
The focus of Colour Basis is to teach on-camera talent how to maximize their best features through facial/bone structure evaluation, makeup application lessons, hair cut/colour consultation, wardrobe and accessory analysis.
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| Slide 4 |
Barrier of Entry
Attention and direction is given to any area which may cause visual noise and distract the viewer.
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| Slide 5 |
Media Appearance Consulting™
On-Camera Makeup Application Lessons
Laminated Face Chart Mapping for Talent
Hair Style & Colour Recommendations
Wardrobe Recommendations
Personal Shopping with Talent
Closet Editing and Organization
Finishing Touches, Nails, Grooming
Digital Before & After Images
Written Recaps for Station
A Follow up DVD Review within 2 Months
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| Slide 6 |
On-Camera Makeup Lessons
Takes place on set with monitor and lights
Consultant teaches on half of the face and talent replicates on other side
Are detailed and documented on laminated face charts for talent to keep
Female time allotment is 2 hours for lesson
Male time allotment is 1.5 hours for lesson
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| Slide 7 |
Laminated Face Chart
Charts map out individual’s
specific application
Have detailed application
instructions along with
order of application
Are laminated and given
to talent in session as well
as scanned for recap
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| Slide 8 |
Hair Recommendations
Style recommendations
Styling lessons
Colour recommendations
Salon appointments to meet with stylist for new cut and colour
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| Slide 9 |
Wardrobe Recommendations
Wardrobe guidelines are discussed
Wardrobe and accessories are edited from pieces brought in by talent
Online shopping recommendations
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| Slide 10 |
Personal Shopping with Talent
Perfect for wardrobe and style challenged individuals
Ensures desired brand consistency
Wardrobe dollars spent effectively
Teaches talent how to shop for
their body style and TV “friendly”
garments
Is ALWAYS a boost to talent’s self image
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| Slide 11 |
Closet Editing and Organization
For the individuals that continually wear inappropriate garments on TV
Can also be extended to your main team as a benefit, most love it
Inappropriate garments
and accessories are
pulled from wardrobe
JPG.S are taken for
accountability
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| Slide 12 |
Finishing Touches/Grooming
Any area of distraction with grooming is gently addressed and discussed
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| Slide 13 |
Digital Before and After Shots
JPG.S are taken at the beginning and end of sessions to document change
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| Slide 14 |
Written Recaps
PDF recaps for station highlighting information covered in each session
Excellent accountability tool
Includes before and after images
Contains scanned copy of face chart
Should be used in appearance follow up meeting with talent after visit
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| Slide 15 |
2 Month DVD Follow Up
Complimentary follow up critique on footage received within 2 months of sessions
Follow up is imperative after initial consultations to ensure recommended information is being followed
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| Slide 16 |
Company History
Colour Basis was founded by Christi Schreiber in 2005 after working in the TV and film business as an actress, model, stylist and professional artist for almost two decades. She was approached by Sandra Connell, President of Talent Dynamics, to work as an independent consultant with their
clientele on hair, makeup, grooming
and wardrobe. Christi expanded the
level of service offered through
Colour Basis by designing a makeup
line and carrying products specifically
to meet the demanding needs of her
clientele.
Christi Schreiber
President
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| Slide 17 |
Colour Basis has an e-commerce branch of the business with application tutorials and product sales. This meets our client’s needs across the country of ‘where to find what’ in a timely manner. As a registered client on the Colour Basis site, you will receive quarterly e-letters with beauty tips for the season, discount codes and information on other appearance challenges geared specifically for on camera talent.
www.colourbasis.com
Resources 24 Hours a Day
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| Slide 18 |
Contact Information
WWW.COLOURBASIS.COM
Office number 817.992.9820
Christi Schreiber, President christi@colourbasis.com
Sales, info@colourbasis.com
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