5 BASIS OF CSR 5 BASIS OF CSR INNOVATION LONG-TERM CONSIDERATION VALUE CREATION OPENING AND SENSITIVENESS TO ENVRIRONMENT COMMUNITY SENSE KNOWLEDGE DIVERSITY CREATIVITY COLLABORATION CONFIDENCE WIN-WIN AUTHENTIC DIALOGUE DECENTRALIZED DECISION MAKING SYSTEMATIC VISION FLEXIBILITY SHARED VISION SHARED VALUES COMBINATION COMPLEX INTANGIBLE ASSETS Download at SlideShop.com

INTERNAL ALIGNMENT SOCIAL BENEFIT High Low Competitive Advantage 1 2 3 4 5 6 Initiatives Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Go ahead and replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text SOCIAL BENEFIT/ INTERNAL ALIGNMENT Download at SlideShop.com

ECONOMIC RESPONSIBILITY LEGAL RESPONSIBILITY ETHICAL RESPONSIBILITY DISCRETIONARY RESPONSIBILITY Be profitable Obey the law Be Ethical. Do what is right. Avoid harm Contribute to the community and quality of life CORPORATE SOCIAL RESPONSIBILITY CSR PYRAMID Download at SlideShop.com

PRIMARY STAKEHOLDERS CORPORATE RESPONSIBILITY SECONDARY STAKEHOLDERS THE ORGANIZATION Employees Shareholders Suppliers Governments/Regulatory Agencies Nongovernmental Organizations Unions Political action groups Media Download at SlideShop.com

MISSION VALUES CODE OF ETHICS STRATEGIC PLAN, BUDGET SUSTAINABLE REPORT BALANCED SCORECARD OPERATIONAL PROJECTS STAKEHOLDER INVOLVEMENT OF CSR INVOLVEMENT OF STAKEHOLDERS

OUR PEOPLE COPORATE RESPONSIBILITY SOCIETY ENVIRONMENT CONDUCT Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. 4 BASIS OF CSR Download at SlideShop.com

IMPACT ON SOCIETY WORKPLACE QUALITY OF MANAGEMENT COMMUNITY ENVIRONMENT MARKETPLACE Consumers Shareholders Government NGOs Unions Employees Local communities CORPORATE RESPONSIBILITY

CSR STRATEGY MANAGEMENT Adressing key issues In sync with corporate values EXTERNAL STAKEHOLDERS (GENERAL PUBLIC, CUSTOMERS, NGOs, INVESTORS, etc.) Social benefits Priority / Importance Effect on corporate reputation EMPL0YEES Motivation Interest / Commitment Alignement with corporate culture Internal capacity This is an example text. This is an example text. This is an example text. CORPORATE RESPONSIBILITY Download at SlideShop.com

CAPABILITY COLLABORATION INNOVATION IMPACT (CAUSE) (ENABLER) (EFFECT) CORPORATE RESPONSIBILITY DESIGN EXAMPLE: CSR PROCESS

THE ORGANIZATION Employees Shareholders Suppliers Governments/ Regulatory Agencies Nongovernmental Organizations Unions Political action groups Media SECONDARY STAKEHOLDERS PRIMARY STAKEHOLDERS CORPORATE RESPONSIBILITY

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