Agency recognition and remuneration Novrita Widiyastuti, S.Sos

Agency recognition Advertising agency has to apply for to association to gain recognition PPPI: Persatuan Perusahaan Periklanan Indonesia

Agency Income Advertising Agency earn income from FEES, MARK-UPS and HANDLING CHARGES. For projects that they undertake on behalf of clients The initial schedule is based on RATE CARD issued by MEDIA OWNER

The Commission System Rate-card price = Rp 10.000.000,- Discount = 20% Cost to Agency = Rp 8.000.000,- Agency commision = 15% = Rp 1.500.000 Cost to Client = Rp 8.000.000+ Rp 1.500.000 = Rp 9.500.000,-

The Fee System Income may be generated by fees where the advertiser pays for the time and skills of agency staff Ad Agency are acting as marketing consultants and design consultants rather than just ad agents