MADDIE INTRODUCTION Who we are. How YAP is our testing pond. Big picture ideas…later we’ll have a discussion where we can talk tactics.

LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.

LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.

LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.

LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.

LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.

LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.

LINDY DEFINES THE YOUNG PROFESSIONAL Who sees themselves as a young professional? Cool. Now it’s time for some New Rules. You Bill Maher fans know what I’m talking about.

MADDIE TO OPEN IT UP FOR AUDIENCE DISCUSSION Let’s open this up to questions and comments…we can keep talking big ideas or talk tactics…who’s first? If no one, we can do the YAP example.

Social Networking Insights for Associations www. .org Maddie Grant, Chief Social Media Strategist Lindy Dreyer, Chief Social Media Marketer

What’s the latest thing associations should know about? Question 1 It’s not about the latest thing. Value and purpose Setting up outposts Whitelabel social networks

Why put resources into social networking, especially in today’s economy? Question 2 It’s a strategic imperative. The cost of failure is low. If you wait, it will be too late. Word of mouth is king.

With so many different social networks out there, how can associations compete? Question 3 You already have a network. You can be the home base. You provide purpose. Outposts can coexist.

How does age and generation factor into social networking for associations? Question 4 “Where is the growth in consumption of online content coming from? From older people – the group my young colleagues who manage all this data call ‘middle-aged.’ (Ouch!) Social activity is way up among 35-to-44 year-olds, especially when it comes to joining social networks and reading and reacting to content. Even among 45-to-54 year-olds, 68% are now Spectators, 24% are Joiners, and only 28% are Inactives.” Josh Bernoff of Forrester Research and coauthor of Groundswell

What’s next? Web 3.0? Question 5 Soon, it will be invisible. Semantic Web New membership and engagement models

What are some examples of associations that are succeeding with social networking? Question 6

Do you have any advice for an association that is just getting started with this? Question 7 Listen first. It’s not about the tools. Software as a service (SaaS) Experiment and learn.