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Presentation Notes

Slide 4

Source: Marketing Management, Kotler, 1994

Slide 5

Source: Competing Today While Preparing for Tomorrow, Sloan Management Review 40, 1999

Slide 6

Source: Finance for the Non-Financial Manager, Harrison/Lucas/Collins, 1989

Slide 7

Source: Marketing Management, Kotler, 1994

Slide 8

Source: Market – Based Management, Best, 2000

Slide 9

Source: Technological Entrepreneurism, Cardullo, 1999

Slide 10

Source: Finance for Executives, Hawawinin/Viallet, 1999

Slide 11

Source: Economics, Begg/Fischer/Dornbusch, 1991

Slide 12

Source: Economics, Begg/Fischer/Dornbusch, 1991

Slide 13

Source: Economics, Begg/Fischer/Dornbusch, 1991

Slide 14

Source: Marketing Management, Kotler, 1994

Slide 15

Source: Managementorientierte Betriebswirtschaftslehre, Thommen, 1993

Slide 16

Source: Managementorientierte Betriebswirtschaftslehre, Thommen, 1993

Slide 17

Source: Marketing Management, Kotler, 1994

Slide 18

Source: Strategic Management of Organizations and Stakeholders, Harrison/John, 1994

Slide 19

Source: Conceptual Constructs for Formulating Corporate Business Strategies, Hofer, 1977

Slide 20

Source: Exploring Corporate Strategy, Johnson/Scholes, 1989

Slide 21

Source: Crossing the Chasm, Moore, 1999

Slide 22

Source: Marketing Management, Kotler, 1994

Slide 23

Source: McCarthy, 1990

Slide 24

Source: Marketing Management, Kotler, 1994

Slide 25

Source: Marketing Management, Kotler, 1994

Slide 26

Source: Marketing Management, Cranfield, 2000

Slide 27

Source: MoT, Marketing and Sales, Cestre, 2001

Slide 28

Source: Marketing Management, Kotler, 1994

Slide 29

Source: Technological Entrepreneurism, Cardullo, 1999

Slide 30

Source: Changing Patterns of International Competition, Porter, 1986

Slide 31

Source: MBA Management Models, Harding/Long, 1998

Slide 32

Source: MoT, Marketing and Sales, Cestre, 2001

Slide 33

Source: MoT, Marketing and Sales, Cestre, 2001

Slide 34

Source: Competitive Advantage: Creating and Sustaining Superior Performance, Porter, 1985

Slide 35

Source: Competitive Advantage: Creating and Sustaining Superior Performance, Porter, 1985

Slide 36

Source: Competitive Advantage: Creating and Sustaining Superior Performance, Porter, 1985

Slide 37

Source: Corporate Strategy, Ansoff, 1987

Slide 38

Source: The Customer Centred Strategy, Jenkins, 1997

Slide 39

Source: The Customer Centred Strategy, Jenkins, 1997

Slide 40

Source: Market – Based Management, Best, 2000

Slide 41

Source: Marketing Management, Kotler, 1994

Slide 42

Source: Selecting among Alternative Grand Strategies, Pearce, 1982

Slide 43

Source: Management Strategy and Tactics, Hutchinson, 1971

Slide 44

Source: Marketing Management, Kotler, 1994

Slide 45

Source: Marketing Management, Kotler, 1994

Slide 46

Source: Selecting among Alternative Grand Strategies, Pearce, 1982

Slide 47

Source: Marketing Management, Kotler, 1994

Slide 48

Source: Hypercompetitive Ravalries, D‘Aveni, 1995

Slide 49

Source: Competing for the Future, Hamel/Prahalad, 1994

Slide 50

Source: Success through innovative products, Boutellier/Völker, 1997

Slide 51

Source: From Technology to Products, MoT, Voit, 2001

Slide 52

Source: Strategy Formulation; Analytical Concepts, Hofer/Schendel, 1978

Slide 53

Source: Successful Strategic Management, Hofer/Davoust, 1977

Slide 54

Source: Making strategy work, Hamermesh, 1986

Slide 55

Source: Competitive Advantage, Porter, 1985

Slide 56

Source: The Practice of Marketing Management, William, 1991

Slide 57

Source: Market – Based Management, Best, 2000

Slide 58

Source: Marketing Management, Kotler, 1994

Slide 59

Source: Technology to Products, MoT, Voit, 2001

Slide 60

Source: Strategy Implementation – Structure, Systems and Process, Galbraith/Kazanjian, 1994

Slide 61

Source: Competitive Advantage: Creating and Sustaining Superior Performance, Porter, 1985

Slide 62

Source: How Competitive Forces Shape Strategy, Porter, 1979

Slide 63

Source: Strategic Management, Pearce/Robinson, 1994

Slide 64

Source: Competitive Strategy: Techniques for Analyzing Industries and Competitors, Porter, 1980

Slide 65

Source: The Mind of the Strategist (The Art of Japanese Business), Ohmae, 1982

Slide 66

Source: Competitive Strategy: Techniques for Analyzing Industries and Competitors, Porter, 1980

Slide 67

Source: Competitive Advantage: Creating and Sustaining Superior Performance, Porter, 1985

Slide 68

Source: Competitive Advantage:Creating and Sustaining Superior Performance, Porter, 1985

Slide 69

Source: Marketing Management, Kotler, 1994

Slide 70

Source: International Business and Multinational Enterprise, Robock/Simmonds, 1989

Slide 71

Source: The Competitive Advantage of Nations, Porter, 1990

Slide 72

Source: Exploring Corporate Strategy, Johnson/Scholes, 1993

Slide 73

Source: The Pims Principle : Linking strategy to Performance, Buzzell/Gale, 1995

Slide 74

Source: Changing Patterns of International Competition, Porter, 1986

Slide 75

Source: Competitive Strategy, Porter, 1980

Slide 76

Source: Competitive Strategy, Techniques for Analyzing Industries and Competitors, Porter, 1980

Slide 77

Source: The Mind of the Strategist (The Art of Japanese Business), Ohmae, 1982

Slide 78

Source: Strategic Marketing Management, Wilson/Gilligan, 1997

Slide 79

Source: The Mind of the Strategist (The Art of Japanese Business), Ohmae, 1982

Slide 80

Source: HEC-Management Studies, Rüling, 2001

Slide 81

Source: The Structuring of Organizations, Mintzberg, 1979

Slide 82

Source: HEC-Management Studies, Rüling, 2001

Slide 83

Source: Organizational Bahavior, Moorhead/Griffin, 1989

Slide 84

Source: Knowledge Management and Virtual Organizations, Malhorta, 2000

Slide 85

Source: Organizational Bahavior, Moorhead/Griffin, 1989

Slide 86

Source: Effective Leadership, Adair/Gower/Aldershot, 1983

Slide 87

Source: Management Teams: Why they succeed or fail, Belbin, 1984

Slide 88

Source: Group and organization Studies: Stages of Small Group Development Revisited, Tuckman/Jensep, 1977

Slide 89

Source: Managementorientierte Betriebswirtschaftslehre (Thommen), Ulich/Baitsch/Alioth, 1983

Slide 90

Source: A Theory of Human Motivation, Maslow, 1943

Slide 91

Source: A Theory of Human Motivation, Maslow, 1943

Slide 92

Source: Factors Affecting Job Attitudes as Reported in 12 Investigations, Harvard Business Review, 1987

Slide 93

Source: Organizational Bahavior, Moorhead/Griffin, 1989

Slide 94

Source: Leadership Dilemmas – Grid Solutions, Blake/Adams, 1984

Slide 95

Source: MBA Management Models, Harding/Long, 1998

Slide 96

Source: Exploring Corporate Strategy, Johnson/Scholes, 1993

Slide 97

Source: Turnabout: Managerial Recipes for Strategic Success, Grinyer/Spender, 1995

Slide 98

Source: Understanding Organisations, Handy/Penguin/Harmondsworth, 1976

Slide 99

Source: MBA Management Models, Harding/Long, 1998

Slide 100

Source: MBA Management Models, Harding/Long, 1998

Slide 101

Source: MBA Management Models, Harding/Long, 1998

Slide 102

Source: Evolution and Revolution as Organizations grow, Greiner, 1998

Slide 103

Source: MoT, Schwartz, 2001

Slide 104

Source: Marketing Management, Kotler, 1994

Slide 105

Source: Marketing Management, Kotler, 1994

Slide 106

Source: Marketing Management, Kotler, 1994

Slide 107

Source: Marketing Management, Kotler, 1994

Slide 108

Source: Marketing Management, Kotler, 1994

Slide 109

Source: Marketing Management, Kotler, 1994

Slide 110

Source: Marketing Management, Kotler, 1994

Slide 111

Source: Finance for the Non-Financial Manager, Harrison, 1989

Slide 112

Source: Finance for the Non-Financial Manager, Harrison, 1989

Slide 113

Source: The Mind of the Strategist (The Art of Japanese Business), Ohmae, 1982

Slide 114

Source: Finance for Executives, Hawawinin/Viallet, 1999

Slide 115

Source: Marketing Management, Kotler, 1994

Slide 116

Source: Technological Entrepreneurism, Davenport/Cardullo, 1999

Slide 117

Source: Technological Entrepreneurism, Davenport/Cardullo, 1999

Slide 118

Source: Finance for Executives, Hawawinin/Viallet, 1999

Slide 119

Source: Finance for Executives, Hawawinin/Viallet, 1999

Slide 120

Source: Value Migration, Slywotzky, 1994

Slide 121