Market Based Management models and diagrams for business presentations
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Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: Market – Based Management, Best, 2000
Source: The Practice of Marketing Management, William, 1991
Source: The Practice of Marketing Management, William, 1991
Source: Marketing High Technology, Shanklin/Ryans, 1984
Source: Marketing High Technology, Shanklin/Ryans, 1984
Source: Basic Marketing, McCarthy/Perreault, 1990
Source: Basic Marketing, McCarthy/Perreault, 1990
Source: Basic Marketing, McCarthy/Perreault, 1990
Source: Basic Marketing, McCarthy/Perreault, 1990
Source: Basic Marketing, McCarthy/Perreault, 1990
Source: Strategic Marketing Management, Wilson/Gilligan, 1997
Source: Strategic Marketing Management, Wilson/Gilligan, 1997
Source: Strategic Marketing Management, Wilson/Gilligan, 1997
Source: Strategic Marketing Management, Wilson/Gilligan, 1997
Source: Strategic Marketing Management, Wilson/Gilligan, 1997
Source: Strategic Marketing Management, Wilson/Gilligan, 1997
Source: Strategic Marketing Management, Wilson/Gilligan, 1997
Source: Strategic Marketing Management, Wilson/Gilligan, 1997
Source: Strategic Marketing Management, Wilson/Gilligan, 1997
Source: Marketing Management, Cranfield, 2000
Source: Marketing Management, Cranfield, 2000
Source: Marketing Management, Cranfield, 2000
Source: Marketing Management, Cranfield, 2000
Source: Marketing Management, Cranfield, 2000
Source: Mass Customization, Pine, 1993
Source: Mass Customization, Pine, 1993
Source: Mass Customization, Pine, 1993
Source: Mass Customization, Pine, 1993
Source: Mass Customization, Pine, 1993
Source: Mass Customization, Pine, 1993
Source: Mass Customization, Pine, 1993
Source: Mass Customization, Pine, 1993
Source: MoT, Marketing and Sales, Calisti, 2001
Source: MoT, Marketing and Sales, Calisti, 2001
Source: MoT, Marketing and Sales, Calisti, 2001
Source: MoT, Marketing and Sales, Calisti, 2001
Source: MoT, Marketing and Sales, Calisti, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: MoT, Marketing and Sales, Cestre, 2001
Source: High-Tech Marketing: Concepts, Continuity and Change, Sloan Management Review, 1989
Source: High-Tech Marketing: Concepts, Continuity and Change, Sloan Management Review, 1989
Source: High-Tech Marketing: Concepts, Continuity and Change, Sloan Management Review, 1989
Source: Precision Pricing for Profit in the New World Order, Harvard Business School, Shapiro, 1998
Source: Precision Pricing for Profit in the New World Order, Harvard Business School, Shapiro, 1998
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Market Based Management... 100 Slides Powered by www.drawpack.com. All rights reserved.
Key Words... Customer Value – Shareholder Value – Market-based-Strategies – Market Potential – Value Creation – Economic Benefits – Market Segmentation – Targeting – Competitive Advantage – Industry Analysis – Prisoners Dilemma – Switch Cost – Pricing – Skimming – Penetration – Channel Management – Push-Pull – Portfolio Analysis – Life Cycle Analysis – Market Performance – Sales Forecast – Four P’s – Competitor Analysis – Transaction Marketing – Consumer Behavior – Mass Customization – Cluster Theory – Value Chain – Marketing Information – Brand Management – AIDA – Marketing Plan – SWOT – New Age Pricing – Producer/Customer Gap – Mass Production
How to Underwhelm Customers and Shareholders
Marketing Knowledge and Market Orientation
Fundamental Market-Based Strategies and Profitable Growth
Sales-Based vs. Market-Based Organizational Structure
Maximum Market Potential and Current Market Demand
Customer Adoption and Market Development
Economic Benefits and Value Creation
Fundamental Forces That Shape Differences in Customer Needs
Fundamental Forces That Drive Differences in Business-to-Business Customer Needs
Market Segmentation of the Small Business Market
Forces That Shape Segment Attractiveness
Segmentation Hierarchy: Mass Market to Mass Customization Strategies
Competitive Forces That Shape Competitive Position and Profitability
Industry Analysis: Industry Forces and Profit Potential
Performance Impact of Price Rivalry and Prisoner‘s Dilemma
Major Sources of Competitive Advantage
Ignition Switch Cost Advantage Due to Scale and Scope Effects
Product-Price Position, Marketing Effort, and Market Share
Core Elements of Product Management Strategy
Differentiation and Customer Value I
Differentiation and Customer Value II
Pricing Differentiation and Customer Value
Market-Based Value Pricing
Price Elasticity and Performance
Skim Pricing
Penetration Pricing
Break-Even Volume for a Given Price Strategy
Alternative Channel Systems
Alternative Customer Channel Systems
Message Reinforcement Strategies
Push-Pull Communications and Customer Response
Strategic Market Planning Process
Factors That Shape Market Attractiveness
Portfolio Analysis and Strategic Market Plans
Offensive and Defensive Strategic Market Plans
Product Life Cycle and Offensive and Defensive Marketing Strategies
Offensive Strategic Market Plans
Defensive Strategic Market Plans
Portfolio Positions and Defensive Strategic Market Plans
Major Components of a Situation Analysis
A Customer-Based Model of Net Profits
A Customer-Based Model of Return on Assets
Market, Operational and Profit Performance
GE / McKinsey Multifactor Portfolio Matrix
Market Potential, Sales Potential, and Sales Forecast
The R&D Effort Portfolio
When to Use a Penetration or Skimming Strategy for Pricing New Products
Strategy Decision Areas Organized by the Four Ps
Strategy Planning for Product
Product Classes
New-Product Development Process
International Marketing Opportunities
Customer and Competitor Orientations
Efficiency vs. Effectiveness
Approaches to Competitor Analysis
Developing the Organization‘s Core Competences
The Nine Price / Quality Strategies
Relationship Between Service Levels and Costs
Setting Customer Service Levels
Marketing Excellence Framework
Consequences of Strategic and Tactical Implementation
The Transition to RM
The RM Multiple Markets Model
Types of Consumer Buyer Behavior
Appropriate Pricing Strategies
The Expanded Marketing Mix
The Paradigm of Mass Production as a Dynamic System of Reinforcing Factors
The New Paradigm of Mass Customization as a Dynamic System Feedback Loop
Six Types of Modularity for the Mass Customization of Products and Services
Product-Process Change Matrix
Product-Process Change Matrix: The Mass Production Axis
Mass-Customized Products: Stable Processes Producing Dynamic Flow of Products
Mass-Customized Products: Shortening Process Life Cycles
Product-Process Change Matrix: Virtual Enterprise Flow
Four Stages of National Competitive Development
Cluster Theory
Management of Industrial Customer‘s Portfolios I
Management of Industrial Customer‘s Portfolios II
The Marketing Exchange Process I
The Marketing Exchange Process II
The Producer – Customer Gap
The Value Chain
Make or Buy
Market Structure: Actual / Potential Market
Market Segmentation Strategies
Factors Affecting the Choice of Target Markets
The Use of Marketing Information I
The Use of Marketing Information II
The Use of Marketing Information III
Approaches to the Study of Customer Behavior
Group Influence on Buyer Appraisal of Product and Brand
Attitude Based Decision Process: AIDA (Attention, Interest, Desire, Action)
The 6 – Step Marketing Plan
SWOT Analysis I
SWOT Analysis II
Sources of Market Uncertainty
Sources of Technological Uncertainty
A Taxonomy of Marketing Situations Based on Technological and Market Uncertainty
New Age Pricing
Performance – Based Pricing
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Summary: 100 Market Based Management models and diagrams for your business presentations. Content: Powerpoint, presentations, business, slides, diagrams, charts, Custoner Value, Shareholder Value, Market-based-Strategies, Market Potential, Value Creation, Economic Benefits, Market Segmentation, Targeting, Competitive Advantage, Industry Analysis, Prisoners Dilemma, Switch Cost, Pricing, Skimming, Penetration, Channel Management, Push-Pull, Portfolio Analysis, Life Cycle Analysis, Market Performance, Sales Forecast, Four P's, Competitor Analysis, Transaction Marketing, Consumer Behavior, Mass Customization, Cluster Theory, Value Chain, Marketing Information, Brand Management, AIDA, Marketing Plan, SWOT, New Age Pricing, Pruducer/Custormer Gap, Mass Production Download these diagrams on http://www.drawpack.com your visual business knowledge
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