Marketing Management models and diagrams for business presentations
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Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Source: Marketing Management, Kotler, 1994
Marketing Management... 100 Slides Powered by www.drawpack.com. All rights reserved.
Key Words... Market Structure – Market Forces – Marketing Concepts – Customer Added Value – Relationship Marketing – Profitability Analysis – Stakeholder Analysis – Threat Matrix – Value Creation – Marketing Mix – Hierarchy of Needs – Demand Measurement – Market Definition – Segment Rivalry – Target Market – Product Development – Demand-Life-Cycle – Market-Space Diagram – Marketing Strategies – Market Entry – Promotions – Marketing Communication – Service Quality Model – 3 C’s Model – Hybrid Grid – Distribution Management – Consumer Brands – Control Chart Model – Multichannel Marketing – Demand Elasticity – Strategic Planning Gap – AIDA Model
Markets and Structure of Flow
Main Actors and Forces in the Market
The Selling and Marketing Concepts
The Chart Company Organization
Marketing`s Role in the Company
Determinants of Customer Added Value
The Generic Value Chain
Levels of Relationship Marketing
Customer/Product Profitability Analysis
The Strategic Planning, Implementation and Control Process
Relationships Among Stakeholders
The BCG Growth-Share Matrix
Market Attractiveness – Portfolio Classification and Strategies I
Market Attractiveness – Portfolio Classification and Strategies II
The Strategic-Planning Gap
Ansoff‘s Product/Market Expansion Grid
The Business Strategic-Planning Process
Opportunity Matrix
Threat Matrix
McKinsey 7-S Framework
Two Views of Creating Value
The Product-Positioning Map
The Four P‘s of the Marketing Mix
Marketing-Mix Strategy
Factors Influencing Marketing Strategy
The Marketing Information System
Model of Buyer Behavior
Model of Factors Influencing Behavior
Maslow‘s Hierarchy of Needs
How Customers Handle Dissatisfaction
Customers‘ Use or Dispose of Product
Model of Industrial Organization Analysis
Shifting Company Orientations
90 Types of Demand Measurement (6 x 5 x 3)
Levels of Market Definition
Segmentation, Targeting, Positioning
Different Segmentation of a Market
Basic Market-Preference Patterns
Five Forces Determining Segment Structural Attractiveness
Barriers of Profitability
Five Patterns of Target Market Selection
Three Alternative Market Selection Strategies
Segments and Supersegments
The New BCG Matrix
Brand-Quality Strategies and Profitability
Evaluating a Market Opportunity
Product and Brand Positioning
The New-Product-Development Decision Process
Adopter Categorization on the Basis of Relative Time of Adoption of Innovation
Demand-Technology-Product Life Cycles
Sales and Profit Life Cycles
Four Marketing Strategies Price
Stages of the Competitive Cycle
Companies in a Mature Industry
Market-Space Diagrams
Market Fragmentation and Market Reconsolidation Stages
Hypothetical Market Structure
Defense Strategies
Market Share and Profitability
Attack Strategies
Major Decisions in International Marketing
Evaluating Which Markets to Enter
Five Modes of Entry into Foreign Markets
Five International Product and Promotion Strategies
Whole-Channel Concept
Five Product Levels
Overview of Branding Decisions
Four Brand Strategies
Elements in a Service Encounter
Three Types of Marketing in Service Industries
Evaluation for Different Types of Products
Service-Quality Model
Nine Price/Quality Strategies
Price, Revenue, Market Share, and Profits
Inelastic and Elastic Demand
The Three Cs Model for Price Setting
Break-Even Chart
How a Distributor Effects an Economy of Effort
Consumer and Industrial Marketing Channels
The Hybrid Grid
The Downside of Multichannel Marketing
Nature of Physical Distribution
Optimal Order Quantity
Response Hierarchy Models
Promotional Tools in Consumer vs. Industrial Markets
Push vs. Pull Strategy
Cost Effectiveness of Different Promotional Tools
Current Consumer States for Two Brands
Major Decisions in Advertising Management
Classification of Advertising Timing Patterns
Steps in Designing and Managing the Salesforce
Major Steps in Effective Selling
Stages in the Evolution of the Marketing Department
Functional Organization
The Product Manager‘s Interactions
Three Types of Product Teams
The Control-Chart Model
Financial Model of Return on Net Worth
Dynamic Interactions Between Sales Orders and Distribution Efficiency
Major Marketing Decision Areas Posing Legal or Ethical Questions
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Summary: 100 Marketing Management models and diagrams for your business presentations. Content: Powerpoint, presentations, business, slides, diagrams, charts, Market Structure, Market Forces, Marketing Concepts, Customer Added Value, Relationship Marketing, Profitability Analysis, Stakeholder Analysis, Threat Matrix, Value Creation, Marketing Mix, Hierarchy of Needs, Demand Measurement, Market Definition, Segment Rivalry, Target Market, Product Development, Demand-Life-Cycle, Market-Space Diagram, Marketing Strategies, Market Entry, Promotions, Marketing Communication, Service Quality Model, 3 C’s Model, Hybrid Grid, Distribution Management, Consumer Brands, Control Chart Model, Multichannel Marketing, Demand Elasticity, Strategic Planning Gap, AIDA Model Download these diagrams on http://www.drawpack.com your visual business knowledge
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