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Brekertons sell a range of
isotonic health drinks.
The marketing director
has recently studied
sales information on their
best-selling soft drink. The
drink was launched onto
the UK market in 1995.
Slide 3
Brekertons Health Drink
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
50
100
150
200
250
300
350
400
450
Years
Sales in £0000
Slide 4
Brekertons Health Drink Questions
Briefly describe the main trends in the sales figures since the product was first launched.
Which stage of the product life cycle has the drink reached by the year 2005?
Explain why this stage might have been reached.
Slide 5
Brekertons Health Drink Questions
The sales director decides to
carry out some market
research to identify reasons
for the recent sales trend. He
decides to carry out a survey
and use panel research .
Slide 6
Brekertons Health Drink Questions
What is panel research?
Discuss the benefits and drawbacks of questionnaires to collect survey data.
What could Brekertons do in order to try to increase sales of the product?
