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ahmad1957 (1 month ago)
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I'm 51y.o.have a MS.c. degree in mechanical engineering,works as a G.M of production planning&control at aircraft factory/A.O.I.Egypt.my site "http://ahmad1957.webs.com". I'm a member of counsel of Helwan Aeronautic Sports Club,with his site "http://hasc.webs.com" you are welcome to contact me at"ahmadbassiouny@gmail.com"or another "mshaqil_mida@yahoo.com" thanks in advance and nice to meet you.

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Presentation Transcript
Slide 1

Brekertons Health Drink

Case Study

Slide 2

Brekertons Health Drink

Brekertons sell a range of
isotonic health drinks.
The marketing director
has recently studied
sales information on their
best-selling soft drink. The
drink was launched onto
the UK market in 1995.
 


Slide 3

Brekertons Health Drink

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

50

100

150

200

250

300

350

400

450

Years

Sales in £0000

Slide 4

Brekertons Health Drink Questions

Briefly describe the main trends in the sales figures since the product was first launched.

Which stage of the product life cycle has the drink reached by the year 2005?

Explain why this stage might have been reached.



Slide 5

Brekertons Health Drink Questions

The sales director decides to
carry out some market
research to identify reasons
for the recent sales trend. He
decides to carry out a survey
and use panel research .


Slide 6

Brekertons Health Drink Questions

What is panel research?

Discuss the benefits and drawbacks of questionnaires to collect survey data.

What could Brekertons do in order to try to increase sales of the product?

Give reasons to support your answer.


Case study - Brekertons Health Drink

Author: ahmad1957 Added: 1 month ago Topic: Business & Finance

Summary: Case study - Brekertons Health Drink

19 Views    0 Embeds    Language: English (Detected)


management finance trining


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