SMP-YOUTUBE-BUSINESS

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+ SOCIAL MEDIA

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Creating Innovative Technologies and Interactive Media and for 17 years

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What you will take home: Ideas on how to expand your CUSTOMER BASE using video and social media. Ideas on how to grow your REFRESHABLE MEDIA OFFERINGS using video and social media. Best practices on how to tap into your CURRENT client base to implement a video exposure strategy.

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Dan’s Definition of Social Media: Social Media is about categorizing content, rather than trying to capitalize on trends.

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SOCIAL = MEDIA = PUBLIC ACCESS YOUR PARTICIPATION Social Media Terms:

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Sociology NOT Technology It’s All About…

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What Video Can Do: GENERATE EXCITEMENT INVITE PARTICIPATION EDUCATE ABOUT ANYTHING MAKE INTRODUCTIONS PRAISE ACCOMPLISHMENTS DEMONSTRATE VALUE

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Getting to Know YouTube exceeds 2 billion view per day Average person spends 15 minutes a day on YouTube More video is uploaded to YouTube in 60 days than all 3 major US Networks created in 60 YEARS!

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Getting to Know YouTube is localized in 23 countries across 24 different languages The # 51 is the number of languages into which Google’s automatic speech recognition technology can translate YouTube videos and create captions.

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Getting to Know Over 3 million people are connected and auto-sharing to at least one social network which results in SEVEN new videos watched. Facebook: 46.2 YEARS of video watched a day Orkut: 12.7 YEARS of video watched a day Myspace: 5.6 YEARS of video watched a day OVER 60 BILLION VIDEOS WATCHED PER MONTH

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What will happen if I DON’T USE video? Your clients WILL miss out on nearly 7 times more buying propositions from their site visitors. Your clients WILL lose their competitive edge over their competition. Your clients WON’T be able to tap into the growing demographics of people searching the web via VIDEO.

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RSS Really Simple Syndication

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Why should I use video? It’s INSTANT communication with current clients and a hook for potential ones. If given a choice between a video link or textual email, people will choose the video link 6 out of 10 times. Static Web Pages are “ANALOG” . Web Pages that include Videos are “DYNAMIC” and the refreshable content can be indexed for weeks & months to come.

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Social Media can be used to generate exposure with your existing networks and tap into new business, new visitors, and referrals even when you are not face to face. RESOURCE ENGINE

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iPhone Blackberry Android Who has one of these?

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Flip Camera OR.. One of these?

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Tips to start utilizing video Video record EVERYTHING you can. When in doubt…VIDEO A Picture is worth a thousand words… but a Video is worth 100 thousand words The more relevant video content you have, the easier your clients’ sites will be “found”. Short, Sweet, and Simple…Characteristics of a GREAT video.

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Dan Fowler New Media Marketing Specialist danfowler@redriverpro.com 866-595-1889 FOLLOW ME ON: www.twitter.com/redriverpro www.facebook.com/redriverpro www.linkedin.com/in/danfowler www.ustream.tv/redriverpro Connect with me

Summary: The power of Video when used with social media to enhance, promote and market website traffic.

Tags: web designers video youtube social media dynamic content

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