WINE …. ……alcoholic beverage made by the fermentation of the juice of the grape….

WINE BAR … ….. a bar that serves only wine ……

The Wine Bar Phenomenon ….. The wine bar can be traced back to ancient Rome. Across Europe and the United States, wine bars are booming. Wine bars are finding their way into many neighborhoods, especially those with substantial foot traffic and large residential populations. Today's wine bars put more emphasis on food. In addition to the requisite assortments of olives, cheeses and cured meats, they often offer more ambitious plates. A good wine bar makes wine easy

Urban Lifestyle….. Wine Bars are popping up all over the World, and are becoming an incredible social and urban focal point in cities. Wine bars are also incredible business opportunities due to the revival of a wine drinking cult which graced earlier societies, from ancient Rome through Greece, the Far East and Asia.

Opportunity… … a possibility due to a favorable combination of circumstances… China to be Leading Wine Consumption Market Worldwide. China’s growing middle class is providing a magnet for foreign wine companies. According to the China Alcohol Industry Association China is already the largest wine consumer in Asia. The consumption of wine in China is forecasted to increase 70% between 2008 and 2011. In 2011 the estimated wine consumption in China will be 1.100.000.000 L.

Lack of Wine Bars….. Most wine consumption in China is still at home …. Source: CN Wine News. http://www.cnwinenews.com/html/201002/28/20100228101901.htm

Diversity of consumers….. Source: CN Wine News. http://www.cnwinenews.com/html/201002/28/20100228101901.htm

A wide open market….. Wine is becoming well sought after in the Asian market. Consumers are getting more educated on fine wines. Most consumption still happens at home. Urban wine bars and wine tasting gathering spots are much needed, and once provided, WILL become very successful. Wine bars may very well become the next trend in Asia.

Help… … To give assistance to; aid …

We can assist in….. The DESIGN process. Display and presentation options. Consumer education and awareness. Wine selections and trends.

Design… … plan or arrangement of line, form, mass, color, and space in a pattern …

Style and Form….. Wine Bar Design may range from rustic to ultra modern, depending on location, demographics, lifestyle, traditions and budget. Each location is unique!

Style and Form….. The display and organization of wine bottles is the heart of a successful wine bar. Wines may be displayed by country, region, color dryness, bouquet and alcohol content. There are certain requirements for storing wine. These will have to be respected to maintain quality. Wine display MUST be inviting and easily understood!

The Counter….. The counter is not only the focal point but also where most of the sales take place. Counters MUST be inviting, lit for the ‘mood’ and must reflect the design of the wine bar. Modern and rustic may be mixed – creative use of materials is essential.

Lighting….. Lighting must be intimate and warm. The use of indirect lighting is strongly recommended. Use incandescent, low voltage and fiber optics – DO NOT use fluorescent lighting! Using elements such as the counter; shelves and displays as light source is a great idea!

snack [snæk] …. … a light quick meal eaten between or in place of main meals …

Snack is a must….. Snacks are an integral part of a wine bar. Usually full meals are NOT served, however easy to prepare and food items are advisable. Cheese and fruit plates, hummus and pita bread, dips and dry toast etc… Snack items are not only money making items, but also help in clearing one’s pallet, and help in the sampling of different wines.

Each space is unique….. …every city, every street, every building, every market…. but .. THE CONCEPT IS THESAME! Let our EXPERIENCE make your venture successful! Wee promise to be truthful… After all …

CHEERS! www.geza.net