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Before we start……..do any of these sound familiar in your organisation?

high spend on sales and marketing salaries

Increased pressure on quantifiable reporting to show departmental accountability

Lack of access to relevant sales activity data to draw realistic sales projections

Departmental fighting between sales and marketing laying claim to wins* *or deflecting the association with any losses!

Decline in customer revenues

Maybe one or two? So how are some Financial Leaders overcoming these issues?

It’s quite straight forward really….

It’s all about having the right mechanism in place

An easy and quick way for the sales team to provide the information in the first place

A mechanism which captures quantifiable and relevant metrics

Metrics which are actually useful!

No more relying on just orders and sales revenue as a measurement

Those are metrics of the past

A mechanism which gives you the ability to predict sales revenue based on activity type and levels…..e.g….

sales visits made per day prospects met with per day accounts not met with per month product categories covered per week sales proposals given that week Products not covered within a week Ratio of sectors met with in a quarter Visits converted to sales that week Competitor products spotted that day

….which are all metrics of the present

So the outcome can be influenced positively before the end of a ‘period’

Meaning smarter sales activity leading to increased ROI from direct sales

Contact us today to arrange a quick online demonstration to see how i-snapshot can help you