Perfect Storm Media – Pay-per-Sale Search Engine Marketing. Why Pay-per-Click when you can Pay-per Sale? Only pay a commission on sales. Increase sales, reduce CPA, 100% risk-free!
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Perfect Storm Media ad Competitor’s ad 2011 Perfect Storm Media PAY-PER-SALE not pay-per-click or pay-per-lead www.perfectstormmedia.com
1 Million ads and keywords per client 2 Million new ads created per week Each Keyword gets its Own Ad 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.com
Eric Clapton Ticket Glasgow VIP Eric Clapton Tickets Bristol Thin Lizzy Tickets Cardiff VIP Jools Holland Ticket Cardif MILLIONS OF ADS, EACH with 1 KEYWORD ARTISTS Eric Clapton Thin Lizzy Jools Holland Arcade Fire TICKET TERMS Tickets Ticket CITIES 1. Glasgow 2. Bristol 3. Wolverhampton 4. Cardiff 2011 Perfect Storm Media 2011 Perfect Storm Media X X = Once Eric Clapton finishes Glasgow, the ads are paused QUALITY VIP FRONT ROW X www.perfectstormmedia.com
2011 Perfect Storm Media 2011 Perfect Storm Media IT’S ALL 1.Predictive bids 2.Historic conversion rates www.perfectstormmedia.com ALGORITHM
Increase in: Sales Quality Score Click-through Rate 2011 Perfect Storm Media WHAT HAPPENS ON THE LONG-TAIL 2011 Perfect Storm Media www.perfectstormmedia.com Decrease in: Cost-per-Sale Cost-per-Click
LONG-TAIL SEM ROI AND SALES 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.com
MACHINE BEATS MAN on the long-tail 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.com
GLOBAL ADS, 6 LANGUAGES 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.com
Best Paid Search Partnership Best Innovation Best Lead - Generation Campaign THE HARDWARE Value-add tools and dynamic technology…strong and sustainable partnership with Seatwave, enabling significant incremental revenue on a mass scale. 2011 Perfect Storm Media 2011 Perfect Storm Media 2010 A4U Awards Judges Best Innovation www.perfectstormmedia.com Creating a Pay-per-Sale rather than the Pay-per-Click approach…puts Perfect Storm Media at the forefront of technological advance in business. Andrew Areoff, Chairman of the Judges
SOME OF OUR CLIENTS 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.com
OUR CLIENTS LOVE PAY-PER-SALE Perfect Storm Media’s impressive and unique approach helped us become Europe’s largest ticket exchange, driving over £200,000 of sales/month. 2011 Perfect Storm Media 2011 Perfect Storm Media Bob Meijer, Online Marketing Manager, Seatwave www.perfectstormmedia.com Perfect Storm Media works hard driving incremental business via cost effective campaigns. They have been a long term partner for Lovefilm. Jason Norris, Online Marketing Director, Lovefilm Perfect Storm’s system has been able to accurately track conversion to sales, including telephone calls, and to calibrate the system effectively. Paul Aitken, Founder and CEO of Borro.com
Studio 114, 242 Acklam Road London, W10 5JJ, United Kingdom Tel: +44 (0) 203 393 1150 US Tel: 1-800-847-4998 leads@perfectstormmedia.com www.perfectstormmedia.com Perfect Storm Media 2011 Perfect Storm Media
Summary: Perfect Storm Media has developed a search engine marketing system which guarantees an increase in ROI and turn the traditional SEM service model on its head, literally, offering a ►"Pay Per Sale"◄ rather than pay-per-click solution. No upfront costs, no mgmt. fees. ▬ We manage your SEM (and pay your Ad costs). You only pay us a % of the sale. It really is that simple..and we can work alongside existing efforts, so there is no need to stop current Adwords efforts. Our proprietary technology matches Ad text for each keyword (typically 500,000 to 1mm unique ads or more per client) automatically managing the “long-tail” which large clients often find difficult to deal with. It automatically pauses/unpauses, and creates new ads based on available inventory in your product feed; we mine existing traffic for opportunities and new keyword variations. Our Pay-per-Sale system and algorithm typically uplifts sales by 60-70% within 3-4 months but can be much higher! Your CPA is cut by up to 20% (the client only pays a CPA so that's guaranteed!)▐ Our 35 clients include brands such as Lovefilm, Seatwave, Borro.com, Bibby, Wonga.com and Fitness First. www.perfectstormmedia.com
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