Understanding ethical Intelligence allows building bridges between different people, different businesses and make real the saying that: “The reach of one’s globalization is defined by the limit of the pronoun WE.” The real use of the pronoun “WE” implies: ● a value adding attitude● a democratic approach● an ecumenical spirit Thank you for your participation and I wish you can profit from this discovery.

By Peter Belohlavek Ethical Intelligence in Business Based on the Discovery of Ethical Intelligence Copyright © The Unicist Research Institute “If you know the enemy and know yourself, you need not fear the result of hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu Live recorded: March 3, 2011

ONTOINTELLIGENCE ACTIVE INTELLIGENCE REACTIVE INTELLIGENCE EXTERNAL ENVIRONMENT Levels of Intelligence Socially Accepted 1) The emotional quotient (EQ) 2) The intelligence quotient (IQ) 3)The frustrations elaboration quotient (FQ) Therapeutically Accepted 1) Conceptual intelligence 2) Functional intelligence 3) Linking Intelligence Social Taboo 1) Ethical Intelligence 2) Strategic Intelligence 3) Type of Logical thinking Copyright © The Unicist Research Institute

What is Ethical Intelligence? Ethical intelligence is the intelligence that structures stable and dynamic rules that determine the actions of the individual in his environment. Ethical intelligence is the basis for: 1) Added Value Generation 2) Individual’s influence on the environment 3) Time management 4) Strategic planning capacity 5) Focusing

Ethical Intelligence: filter and support It is the intelligence that defines the attitudes of individuals and thus it conditions the relationship with others and with the environment. Copyright © The Unicist Research Institute Copyright © The Unicist Research Institute Copyright © The Unicist Research Institute It defines the true intentions of individuals. That is why it is a SOCIAL TABOO that can only be used in a legitimate way to add value to others. Ontointelligence 1) Ethical Intelligence 2) Strategic Intelligence 3) Type of Logical Thinking 4) Moral

VALUE ADDING ATTITUDE EXPANSION SECURITY FREEDOM NEED TO HOLD CONTRACTION IDEAS ACTIONS VALUE ADDING JUSTIFYING GROUNDED VALUE EARNING FOUNDATIONS ETHICS ADDED VALUE ETHICS EARNED VALUE ETHICS SURVIVORS ETHICS Copyright © The Unicist Research Institute Fundamentals of Ethical Intelligence in Unicist Standard Language STAGNANT SURVIVOR CONCEPTUAL ETHICS Maximal Strategy Minimum Strategy

Pyramid of Ethical Intelligences and their business functionality Conceptual Ethics - Research businesses Foundations Ethics - Knowledge businesses Added Value Ethics - Differentiated products and services Amount of energy consumed Earned Value Ethics - Commodities and functional products and services Survivors Ethics - Marginal businesses Copyright © Peter Belohlavek / The Unicist Research Institute

“The most ethical business in the world requires: To climb a mountain, throw a stone, let the stone launch an avalanche, let the avalanche build a dam, get the price of the dam and have the cost of the stone. Because…..” Copyright © The Unicist Research Institute Functionality of ethical intelligence in business

BUYING DRIVER DIFFERENTIATION Specialty Shopping Good Commodity Ethical Massive Functional Combination of Products by Buying Driver and Differentiation

MARKET ORIENTED EXPANSION SECURITY FREEDOM SHAREHOLDER ORIENTED CONTRACTION PRODUCT ORIENTED BUSINESS ORIENTED ADDED VALUE SUBJECTIVE VALUE USE VALUE EARNED VALUE NUMBER 1 INFLUENTIAL PARTICIPANT (NUMBER 3) NUMBER 2 / INNOVATOR NON-INFLUENTIAL PARTICIPANT Fundamentals of Business Positioning in Unicist Standard Language INTEGRATION Maximal Strategy Minimum Strategy Copyright © The Unicist Research Institute

Unicist Market Segmentation to define Microsegments Life Style Segmentation Defines the necessary attributes of a brand Conceptual Segmentation Defines the fundamentals of a product Psychological Segmentation Defines the bonds between buyers and the product Functional Segmentation Defines the aesthetic of a product Hard Characteristics Measurable Characteristics Defines the characteristics of a Microsegment

ADDING VALUE SURVIVE POWER EARN BY WINNING TO PAY PRICES TO INFLUENCE BY WIN-WIN DOMINANT DEFENSIVE INFLUENTIAL SURVIVING Fundamentals of Unicist Strategy Building in Unicist Standard Language UNICIST LOGIC Maximal Strategy Minimum Strategy DUALISTIC LOGIC INTEGRATIVE LOGIC EXPANSION SECURITY FREEDOM CONTRACTION Copyright © The Unicist Research Institute

Fundamentals of an Object in Unicist Standard Language CONCEPT EXPANSION SECURITY FREEDOM METHODOLOGY CONTRACTION QUALITY VALUE ADDED CONTROL ASSURANCE APPROPRIATED Copyright© Peter Belohlavek/ The Unicist Research Institute SYSTEMIC FUNCTIONAL COGNITIVE OPERATIONAL INTEGRATED OBJECT Minimum Strategy Maximal Strategy

ADDED VALUE EARNED VALUE (WEALTH) CONSISTENT UNIQUENESS VALUABLE IDEAS ACTIONS DIFFERENT DOMINANT FAMOUS INNOVATOR ORIGINAL Fundamentals of Brand Attributes in Unicist Standard Language Copyright © The Unicist Research Institute INTEGRATED Maximal Strategy Minimum Strategy EXPANSION SECURITY FREEDOM CONTRACTION

INTEGRATIVE THINKING DUALISTIC THINKING Fundamentals of Language as Reasoning Structure in Unicist Standard Language Copyright © The Unicist Research Institute INTEGRATED Maximal Strategy Minimum Strategy FACTUAL “What for” ANALYTIC “What” SYNTHETIC “Why” SYNCRETIC “How” EXPANSION SECURITY FREEDOM CONTRACTION HIERARCHICAL LOGIC RELATIONAL LOGIC PREDICATE CLASS FUZZY SETS PROPOSITIONAL

“If you know the enemy and know yourself, you need not fear the result of hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu

ETHICS ETHICS ETHICS ETHICS ETHICS ETHICS ETHICS ETHICS ETHICS Building bridges between the different worlds that coexist Different Worlds have different Ethics. Incompatible Ethics cannot communicate. Understanding Ethical Intelligence allows building bridges between different worlds.

Invitation The Unicist Goodwill Network (UGN) is a global organization that fosters the development of equal opportunities for all. Time has come for integrating and sharing worldwide. The unicist approach provided a new way to influence reality. “The reach of one’s globalization is defined by the limit of the pronoun WE.” The real use of the pronoun “WE” implies: ● a value adding attitude ● a democratic approach ● an ecumenical spirit The UGN works as a "pay it forward" chain to promote an added value ethics by giving opportunities to others who pay them forward. We invite you to disseminate this within the limits of your pronoun WE. http://www.goodwillnetwork.net/ http://www.unicist.org

Peter Belohlavek was born in Zilina, Slovakia, in 1944. He is the author of The Unicist Ontology of Evolution and models applied to Future Research and Strategy in the Social, Institutional and Individual fields. He is the creator and developer of The Unicist Theory, which is based upon his discovery of the ontogenetic intelligence of nature. Both, his discovery and models are the base of natural laws to explain evolution. His basic background is in Economic Sciences. He developed research and studies in the fields of Management, Anthropology, Economy, Education, Epistemology, Psychology, Sociology and Life Sciences. He dedicated his life to the research of evolution in the fields of Human Behavior, Economy, Social Behavior and Management. Main Breakthroughs The Ontogenetic Intelligence of Nature The Unicist Ontology of Evolution The Unicist Logic Unicist Methodology for the Research of Complex Systems The Unicist theory is the basis of modern future research and strategy. His work includes universal matters such us the Theory of Evolution, the Structure of concepts, The Laws of Evolution, and the Structure of Thoughts. Until September 2010, the author has developed more than 3,500 researches. Applications based upon his theoretical developments were applied in more than 500 institutions, companies and countries. About the lecturer Copyright © The Unicist Research Institute