Duplicate Content - The 5 W's


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Duplicate Content The 5 W Questions Answered Kate Morris

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Duplicate Content

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Definition From Google: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.

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Who has issues with Duplicate Content?

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Two Main Types Intentional Unintentional This Does NOT Mean Bad and Good

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Intentional DC Article Farms Paid Posts Content from APIs Scraper Sites Keyword Targeted Pages International Domain Content Mirrored Sites/Domains Microsites

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Unintentional DC Ecommerce Sites Share/Print Similar product names Products in multiple categories Use of geography Search pages Session IDs Tag Pages Homepages (yes, plural) (Sub)Domain Issues

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When is Duplicate Content an Issue?

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Warning Signs Dropping Indexation Google Webmaster Tools Lower traffic Analytics Lost Rankings Over at least a month Over multiple phrases

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What should you do about it?

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Fixing Intentional DC Don’t Do It. Give credit to sources and use snippets NoIndex paid search pages Write Original Content Redirect, Don’t Mirror

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Using Snippets

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Using Snippets UpTake Give Credit and Link Deep Use something from the meat of the review/content Think about users first

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Paid Campaign Pages Targeting to the Keyword is Best Noindex any paid pages Don’t duplicate content to rank for similar words Auto refinance Auto loan refinance

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Fixing Unintentional DC Share/Print Rel canonical Nofollow all links to the pages Similar Product Names Find a way to distinguish the content Merge the pages to a main page Maybe rel canonical to the main page

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Fixing Unintentional DC Geography City Names, use state also Tag Pages Mainly blog issues, noindex these (Sub)domain issues Use absolute linking

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Homepages www, non-www, index on both Pick one version 301 server side redirect all others Ensure that the redirect for www or non-www works on all pages

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eCommerce/Session IDs Rel canonical is your best friend Reduce the number of parameters Set Google and Bing to ignore un-necessary parameters Make pretty URLs if possible Examples Sofa.com DepartmentofGoods.com

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Search Pages Nofollow links to the results pages Noindex pages if not necessary If necessary (think photography and review sites), make popular searches actual pages, 301 redirect

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Why Should You Care?

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Remember Duplicate Content is not typically a penalty … Crawl Time is Limited Indexation is at stake

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Track Indexation Build good sitemaps using sitemap indices Track once a week/month as to how many are submitted/indexed Don’t sweat the small stuff

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Where can you find out more?

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Resources Google on Duplicate Content http://dis.tl/dYVwHf SEOmoz on Duplicate Content http://dis.tl/ijWFxz Google on Dealing with DC http://dis.tl/eUxYoj

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Kate Morris Thanks for attending! Email me with any questions.

Summary: The 5 W questions answered: what it is, why it happens, who might be in trouble for it, where it can happen on a site, and when search engines care