Stanford Graduate school of business

Banking social trust for future bad business

What used to look like this

Now looks like this And who defines this? The company does. Not the NPO. So while you may think your Safe Kids program with seatbelt safety and reduction of underage drinking is the best fit ever for the CGAC, you will be wasting your time.

Girl effect video

General Mills

Sam Adams

Concentrate their CSR efforts

Conferences and discussion in the board room about importance of philanthropy and its need to be a partnership not just pet or propaganda to have value

Build a deep understanding of the benefits

Relationship

Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits sldharvest@gmail.com Sondra Lintelmann-Dellaripa

Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits www.harvestdevelopmentgrp.com www.linkedin/in/sondrad www.thefbooksite.com #CorpCAN @HarvestDev @CTNonprofits

Seek first to Understand…. then to be Understood ~ Stephen Covey

Outline APRIL 11th- Building Your Corporate Giving Program SHIFT: Influences Panel Discussion: What makes the best Partnerships Corporate Social Responsibility: What it means to the corporate partner Goals in corporate philanthropy Winning: Based on needs fulfilled Key behaviors in successful nonprofits Summary and Q&A Creative Exercise Homework for next week.

SHIFT: Influence on the corporate sector

Milton Friedman: “The social responsibility of business is to increase its profits. Giving by a publicly held corporation in the name of ‘social responsibility’ is a form of theft.” 1970 NYT article.

Alfred P Sloan~ “The business of business is business.”

“I mean, if we said right now, there's somebody in the next room who's dying, let's all go save their life, you know, everybody would just get up immediately and go get involved in that.”

On 14 September 2010, ISO 26000, which gives organizations guidance on implementing social responsibility (SR) was approved for publication as an ISO International Standard.

Banking social trust for future withdrawal

A shift in strategic development of philanthropy to support their bottom line

CAUSES whose mission is the environment; specifically air quality and water pollution Now until forever Corporation Generous Automobile Company

According to Giving USA Report 2010: Corporate giving rose an estimated 5.5 percent (5.9 percent adjusted for inflation). This unexpected bounce takes corporate giving to within 1 percent of its pre-recession level. According to at least two reports (Committee Encouraging Corporate Philanthropy and Silicon Valley Community Foundation and Entrepreneurs Foundation), corporations increased their in-kind donations, which are less affected by recessions. This shift explains at least some of the growth.

What is influencing nonprofits ?

Recession = diversify to stay alive Diversify to Excel

Corporate giving is a result of the responsibility of companies for society.   The Nonprofit Water Cooler « A niche for corporate giving       nonprofitwatercooler.com

“What used to be social investments aligned with timely social issues not necessarily tied to the business, have been transformed to social investments that are aligned with the business.” The end of corporate philanthropy? – PRWeek US prweekus.com 

Heather Watson-Summerer Manager Public Affairs Lynda McHugh Director of Sales Support Broker Relations What makes a good partnership?

"Corporate social responsibility is the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large"  World Business Council for Sustainable Development

“Corporate Social responsibility most often encompasses a comprehensive set of: Policies Practices Programs That are integrated throughout the company into: Business Operations Decision making processes Supply chain relationships And includes responsibility for: Present activities Past actions Future impact”

Philanthropic: Impact Partnerships External: Sustainability & Environment  Internal: Corporate Governance Administer and Monitor

Financial Impact Environmental Impact  Social Impact  Triple Bottom Line Measure

1895 1953 1960/1970 1980 1989 1992 1995- to present

What is the Goal ?

90% = Business benefits and new business opportunities

The business goals most often cited Enhancing the company’s reputation or brand, Local Impact Building employee capabilities and Improving employee recruitment and retention.

The Nexus

Leadership

Advocacy

Volunteer staff

Future donors

59% say It’s Important

Four P’s not all equal

Concentrate their efforts

Build a deep understanding of the benefits

Find the right partner. 

Key Behaviors in Successful Partnerships

Personal Relationships

Value Proposition

Powerful missions Strong public presence Access to customers and markets Access to other businesses Relationships with community and other influential leaders Organizational expertise Volunteer opportunities Access to potential employees Established programs and projects Geography or Facilities Products Assets of Value

Trust

Commitment

Summary and Q&A Seek first to understand Strengthen Corporate Partnerships for sustainability Companies do not give because society obligates them to.. They give for brand enhancement, local impact, employee impact Companies are looking for the right partner Make yourself valuable- know your value proposition Build personal relationships Be a trusted and committed partner

Creative Exercise

Value Proposition

Outline for next week Whose giving and where? Reaching balance Tools for research and validation Moves for corporate giving Benchmarking Presentations and proposals Sondra Lintelmann-Dellaripa sldharvest@gmail.com www.harvestdevelopmentgrp.com 860-575-5132

Resources Resources: Reports/Studies McKinsey Report Books Leveraging Good Will: Strengthening Nonprofits by Engaging Business Author: Alice Korngold Corporate Community Involvement: The Definitive Guide to Maximizing your Business' Societal Engagement Authors: Nick Lakin and Veronica Scheubel LinkedIn group: Corporate Social Responsibility, 8100 members LinkedIn group: Corporate Social Responsibility CSR and Sustainable Development, 3500 members Websites: http://www.developmentcrossing.com http://www.bcccc.net/ http://www.corporateregister.com/ http://www.fastcompany.com/user/alice-korngold http://www.ssireview.org/topics/category/socially_responsible_business/ http://www.csrwire.com/ http://www.corporatephilanthropy.org/