BUSINESS MODELS A business model describes the rationale of how an organization creates, delivers, and captures value www.TheWestProgram.com

Types of Business Models... Advertising Model Affiliates Model Brokerage Model Merchant Model Subscription Model Information Model Community Model www.TheWestProgram.com

Advertising Model Most widely used model online Cost per impression Cost per click Fixed cost ad placement www.TheWestProgram.com

Affiliates Model Sell other people's products Get paid when actual sale is made You concentrate 100% on product sales Product owner handles refunds and support www.TheWestProgram.com

Brokerage Model Brings sellers and buyers together Usually these are transaction brokers Charge a fee for transactions processed Control only technology and not products sold www.TheWestProgram.com

Merchant Model Online wholesalers and retailers Control over the prices and margins Keep the biggest portion of profits Provides product support and delivery www.TheWestProgram.com

Subscription Model Charge a weekly, monthly or annual fee Used to deliver web content and applications Common: membership sites, blogs and forums Owner earns ongoing---Customer can cancel www.TheWestProgram.com

Information Model Earn money by charging for information Most popular are digital products---eBooks Delivered to the buyer with a download Expenses involved are virtually non-existent www.TheWestProgram.com

Community Model Users interacting with each other Donations to help pay expenses Fee for certain premium features Users invest a high level of time and emotion www.TheWestProgram.com

Learn Advanced Online Business Building Skills - Latest Internet Marketing Strategies... and Much More! www.TheWestProgram.com