Chapter 6 / Role of Top Management in Communicating Organisational Change The most important thing in communication is hearing what isn’t said. ~ Peter Drucker ~

COMMON THINGS TO CONSIDER BEFORE EMBARKING UPON AN ORGANISATIONAL CHANGE The four basic requirements of an effective piece of communication right message right sender correct timing appropriate channel “How” you communicate is just as important as “What” you communicate Always lend a “human touch” to all your communication, genuinely 2

COMMUNICATING CHANGE: KOTTER’S PERSPECTIVE EFFECTIVE COMMUNICATION BE SIMPLE BE INTERACTIVE HANDLE CONCERNS ROLE MODEL CONDUCT BE REPETITIVE INCLUDE A TRANSPOSED SUCCESS STORY USE MULTIPLE MEDIA 3

FRAMEWORK FOR EFFECTIVELY COORDINATING CHANGE 4

© Copyright 2011 The Art of Change Management Implementing Change from the Top ISBN: 978-93-80227-60-3 Published by Embassy Books, India. www.artofchangemanagement.com Author: Percy Agreras Dastur www.percydastur.com Email: contact@percydastur.com