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The Decision to Volunteer Research and Analysis from ASAE & The Center for Association Leadership
The Study 26,305 association professionals responded Analysis of volunteer behavior Implications of findings
Baby boomer or Gen X Averages 50-99 hours/year Trend towards short term projects Skews male Academia or self employed Profiles of Volunteers
Roles for Volunteers Mentoring/tutoring Provide professional advice Recruit members Serve on a committee Participate in discussion group Speaking engagement or presentation Serve on board Moderate discussion group Fundraising Review paper or proposal
What Motivates Volunteers to Start “I can do something for a profession or cause that is important to me” “I feel it is important to help others” “Volunteering allows me to gain a new perspective on things”
What Motivates Volunteers to Stay Recognition and appreciation Skills are being put to good use Opportunities to network and socialize Ability to take on leadership role
My Two Cents
Recruiting Volunteers Ask! Make information readily available Offer flexibility
POSITIONING Parallel with Decision to Join Benefit of membership Shine as an expert
Retaining Volunteers Clear communication Good follow through Flexibility Recognition
Obstacles Other commitments Creating a meaningful experience Location Fear of losing income as a result
Ideas for Moving Forward Create a Volunteer section on Website Identify member experts in desired areas Create a Recruitment Committee Include all volunteer opportunities as member benefit in collateral Reinvent volunteer opportunities
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