(Have the “You can reach your prospective clients.” sentence fill the entire bottom area then have the ‘You can stay in contact’ pop up (in a bubble in the top) and then have You can interact” pop up (in a bubble in the top) Then after a click have the sentence – “There has never been a marketing….” populate the bottom area replacing the you can reach…sentence. Then after another click have the last line Social Media gives you unlimited reach populate in the top of the slide replacing the bubbles.)

In the bottom part of this slide please include the following sentence

http://www.dagleyins.com

You have been invited to attend this class because you are a Dagley Insurance partner. Partners Program We would like to thank Dagley Insurance & Financial Services Partner – CHECK A PRO for hosting this event.

By the end of this presentation we will have answered the following questions:

Why Social Media?

What’s the Objective?

Who can we reach?

When did this become a ‘Must Do’?

How do I get started?

Where are the best places to engage?

What is first? The first thing we are going to do is set up a Gmail account Setting up a separate email address allows you to test social media sites without overwhelming your personal email. Plus you must have a Gmail account if you want Google Juice! We’ll talk more about that later. Let’s get this taken care of 1st.

Why Social Media? 96% of all Millennials have joined a social network 78% of these users trust peer to peer recommendations compared to only 14% who select a company based on advertising alone!

Why Social Media? The average Facebook user spends 55 minutes per day on the site

Why Social Media? That equates to 6.5 hours per week.

Why Social Media? is now the 2nd biggest search engine in the world – JUST BEHIND

Why Social Media? There are more than 210,000,000 blogs delivering information and opinions

Why Social Media? 80% of companies are currently using Social Media as their primary vehicle for recruitment.

Why Social Media? Over 90% of these companies use LinkedIn as their primary tool

Why Social Media? 45% of Linkedin users are decision makers!

Why Social Media? Residual benefits a strategic social media marketing campaign implemented today will have ROI implications for 5 years or more.

Companies around the world are spending millions and millions of dollars to learn how to effectively market and grow their business with social media. . It’s not because it is a fad! It is because we are lucky enough to be in business during a time when the way we communicate is evolving a warp speed.

THAT’S WHY! There are over 600 million users on Facebook. That is up 275 million from this time last year. Social Media is not a fad! It has become permanently embedded in the fabric of our culture.

What’s the Objective? To build your business More Publicity More Leads To build an email list To gain traffic Brand awareness More opportunities To gain influence That’s the Objective of Social Media Marketing!

Lack of engagement on Social Media will adversely affect your brand.

Who Can I Reach? The opportunity to reach and connect with people today, the way that we can via social media, creates an opportunity that is greater than the early 90’s internet boom.

Who Can I Reach? The reason is that for the first time in history you can effectively target, market to and communicate with a specific demographic in your local market or around the world. The biggest pushback about social media… Is not from the consumers. In fact consumers love it It is from business owners. citing they don’t know how to do business in the virtual world. This mind set creates a HUGE opportunity for you.

NEWS FLASH You conduct business in the virtual world exactly the same way you conduct business in the real world! You identify the specific market and demographic you want to target You create a comprehensive marketing plan to reach that target You Cold-Call, You Network, You Develop Relationships, You Present, You Sell, You Grow. The only difference is the conversation never ends in the virtual world.

Who can you reach? You can reach your prospective clients and you can stay in contact and interact with them. There has never been a marketing system that has facilitated ongoing communication the way that Social Media Marketing does. Social Media Marketing gives you unlimited Reach!

When did Social Media become a ‘Must Do’?

Within the last 6 months… …almost every major brand that advertises on TV now includes the Facebook icon in their ad.

Within the last 6 months… …there has been an increase of over 100,000,000 mobile social media users

Within the last 6 months… …LinkedIn membership has increased by over 37%

Within the last 6 months… …US companies using Social Media for marketing purposes has increased by over 43%

To be successful in 2011, 2012 and so on. Social Media Marketing is a ‘Must Do’ Now. If you start now and engage now you will see results now and for years to come. Timing is critical

That’s is part of the reason we started this session with a new email address How do I get started? READY FIRE AIM APPRAOCH

Where are the best places to engage? The BIG 3

Today we are going to help get you set up and active on all 3

Communicating with the world 140 characters at a time. Let’s get started! Everyone please go to www.twitter.com

Use your new Gmail address here

How to create a strong Bio What’s the difference between followers and following? Tools and functions within Twitter – like #hashtags, @replys, and Direct Messages DM What are we going to learn about Twitter Tips for creating short links and other cool Twitter tools.

You’ll need to add: Once you are done signing up Photo - You simply get more attention when you have a Photo and therefore get more followers. …and followers are what you want!

 Bio – Tell people what you do, show an aspect of your personality and add something a little personal

 Follow – Use the browse interest tab and start following people

People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets in that category. Hashtags can occur anywhere in the Tweet. Hashtagged words that become very popular are often Trending Topics. Basic Terminology and Tools Hashtags: help you find interesting Tweets

Remember you only have 140 characters to get your message across Get used to seeing, reading and using abbreviated words …and Simply Start Tweeting you will understand it much more by doing it. Basic Terminology and Tools Consider Twitter a Micro-Blog

Put the @ symbol before a username and the tweet will go directly to that person. Hit reply to a tweet you receive and it will automatically populate the users name at the beginning of your tweet. Basic Terminology and Tools @Mentions and Reply’s

I did not found any sentence in the notes area. Just write your wording here.

To Tweet Click Here

I just learned about twitter at the #SM3 training thanks @nathandagley

Now that you know how to Tweet let’s look at LinkedIn

Lets go to www.linkedin.com

Note that you can skip this step

LinkedIn has one of the highest average house hold incomes of any web site $109,000

From a Business to Business Perspective – LinkedIn is Powerful What are we going to learn about LinkedIn Is that important to you? 45% of the users on LinkedIn are the DECISION MAKERS in their home

Groups represent one of the greatest opportunities on LinkedIn LinkedIn Groups You can learn from other professionals in your industry You can position yourself as a leader in your industry by being involved and answering questions.

SEO within LinkedIn It’s important to be found

1. In your Headline 2. In the title of your Current position 3. In the title of your Past position 4. In your Summary – several places 5. In your Specialties - several place Complete your profile This one is important so take the time and do it right …and be sure to update it By installing relative keywords in the following 5 locations you can obtain 1st page results.

Customize your URL

By completing your profile, installing the keywords and customizing your URL you can get to the front of the pack on LinkedIn pretty quickly.

But now it’s time to log out of LinkedIn and time to go to www.facebook.com”

Potential

It’s best to have both! Many people are concerned about using their personal page for business. Until recently you needed to have a personal page to have a business page. Not anymore!

Put together an informative profile page

Add your business contacts

Start a Group Groups give you the opportunity to have secured and private conversations with the people you allow in your group.

Content is paramount on your business page so update regularly and use tools. Use Facebook as your ‘Business Page’ This is New

Use your other Social Media sites to drive people to your business page and ask them to ‘Like’ it. Use Facebook as your ‘Business Page’ This is New

Suggest you business page to your friends. Use Facebook as your ‘Business Page’ This is New

Depending on the size of your company you may want to assign a few people access to your page to manage it. Connect your facebook page to Twitter

Another way to keep the content fluid is to connect your accounts! Connect your facebook page to Twitter

And your business page …and if you play games on facebook For both your personal page Manage your Newsfeed Don’t let the world know.

Nobody needs to know how many people you’ve killed or how many points you have. But they will want to know if you spend all day long playing games.

When something appears in your newsfeed that is not interesting or beneficial to your business then remove it.

You’ll get notifications when someone comments on your post. You can ‘Like’ and follow other businesses that connect with yours or have the same clients. You’ll be ‘in the loop’ with what is going on in your industry. And you can post as your company to other pages!!! Benefits of using Facebook from your business page.

Use the Market Place app!

This is a place where you can post your product or services for Free!

You ad will be available to anyone searching for your type of service or product and it will show up in your news feed too!

Buy advertising on Facebook

Facebook ads are cheap

The key to a successful campaign is to test, modify and recreate. This ad engendered over 100,000 impressions in the local market.

The key to a successful campaign is to test, modify and recreate. The total cost of the campaign was less than $50.00

What we’ve learned about facebook advertising is that it has not been optimized yet. We do know that it is a greater value to keep the prospect in the facebook world and not to drive them to a web site. The goal with facebook paid advertising is to get people to ‘Like’ your business page. This effectively opens the door to a conversation that Never ends.

The key to a successful campaign is to test, modify and recreate.

THE MOST POWERFUL OPPORTUNITY ON FACEBOOK!

You have the ability to put your ad, your company information in front of tens of thousands of people in your local market every single day. FREE ADVERTISING For Free.

All of you can reach tens of thousands of people or more Right Now! Do you want to see how????

First you want to search for pages that may have the demographic you are trying to reach.

Once you ‘Like’ a page you post on it

We’ve just placed an ad that will run across over 30,000 news feeds.

First you need to find and like a facebook page in the market that you want to reach.

Second you need to write or copy and paste the information that you want to share…in other words your ad. And click share. That’s it.

You need to engage and get them working synergistically Now that you are set up on the BIG 3

Send a welcome email to people who visit your pages… ….then drive them to your website with an auto-responder series. No manual sending needed an auto responder service like Aweber.com delivers your emails automatically! Immediately Engage New Contacts Email Personalize emails with subscribers' names and other information and send them out automatically.

Make the social connection. Then make those new relationships stronger with your targeted email newsletters and auto-responder series. Email + Social Media: You've got the news to share. Now make sure it gets heard! It all works together: Email These are just a few of the tools available.

Invite your email list. Your Facebook Friends and Fans Your LinkedIn connections Then tweet and share the details to make sure you pack the house. Events + Social Media: Holding an event? Events

Get the online feedback you need: …about your service …about your event …about your business …about your website, blog, fan-page, etc Surveys + Social Media You can find out information that you need while building a database of prospects who are telling you what they want. Surveys

And Finally

HootSuite gives you the ability to manage most of your social media sites from a single dashboard.

Your Questions are warmly welcome