What is SEO? A quick and easy explanation of SEO

What is SEO? SEO stands for Search Engine Optimisation It is a method of aligning your website content and service with a range of related keywords It’s aims are to increase targeted visitors and therefore sales

How do you attract visitors? There are two main streams to Search Engine Optimisation: On-site Optimisation This is the work involved in ensuring your site contains relevant content and appeals to visitors. Off-site Optimisation Building links and content that links to your site.

On-site Optimisation Ensure all content is relevant Don’t try to put too much into one page – this confuses the search engines and dilutes your message Keep on-topic Make it readable by humans, don’t optimise for robots

Content is King! Google Loves content You should ensure your site is an authority on its product or services. Bt writing much and often about your product or service you become a magnet to potential customers If customers link to your site, this will naturally build into quality in-bound links which are excellent for SEO.

Don’t buy links! Buying links is bad for your wallet! Many people seem to think they can buy their way to the top of the search engines by buying links from ‘link farms’. This is rarely a good idea as any advantage these links provide will soon be ignored when Google (or other engines) discover them.

Building quality links Write articles This is a fantastic way of building good quality links. Simply use your skill to write articles and post them on highly ranked article publishing sites Create videos Make a video that explains your product and post it to video hosting sites.

In Summary SEO is a method by which you can boost your company's profile and hence sales. Many companies have been able to increase sales of products and services by many hundreds of percent simply by investing in an effective SEO campaign. To find out more: www.callowaygreen.com