Understanding the Power of SOCIAL MEDIA DanFowlerSpeaks.com

Your Presenter Creating Innovative Technologies and Interactive Media for 18 years

Puzzled over SOCIAL MEDIA? There are professionals that can put the pieces together for you.

3 things to take home today… The potential of Social Media to leverage and grow your business. The potential of Social Media (specifically a BLOG) to help you stay relevant to your customer base. Managing your social media presence takes less time than you think!

Who has a… iPhone Blackberry Android

What have you heard? SEO SEM SMM Search Engine Optimization Search Engine Marketing Social Media Marketing WOMM Word of Mouth Marketing

Viral Marketing? Division of Media Consumption, More Consumer Control over Media, Declining Consumer Trust, New Internet Technologies

A Definition of SOCIAL MEDIA Social Media is about categorizing content, rather than trying to capitalize on trends.

SOCIAL MEDIA TERMS SOCIAL = MEDIA = PUBLIC ACCESS YOUR PARTICIPATION

It’s ALL about… Sociology NOT Technology

Examples of Social Media Tools

Building awareness around your brand/product Driving traffic to your site, i.e. landing page, hub page AND your office Participating and/or listening to conversations Sales, offer downloads, etc. So what are YOUR goals?

Distribute YOUR Core Content

Why is… SOCIAL MEDIA IMPORTANT? Outbound Marketing

Why is… Inbound Marketing SOCIAL MEDIA IMPORTANT?

Why is… Outbound Marketing SOLICITS Inbound Marketing INVITES SOCIAL MEDIA IMPORTANT?

PARTICIPATION 3 Types of Social Media PUBLISH SHARE NETWORK

SHARE: Anyone can promote ANYTHING to EVERYONE.

3 Types of Social Media PUBLISH SHARE NETWORK PARTICIPATION

PUBLISH: Everyone can publish ANYTHING for EVERYONE.

3 Types of Social Media PUBLISH SHARE NETWORK PARTICIPATION

NETWORK: Anyone can connect with EVERYONE from ANYWHERE... SUPER SYNDICATION

Social Media Tips Participate in ALL areas of Social Media (Share, Publish, Network) Maximize your business exposure by becoming a RESOURCE and building RELATIONSHIPS. Empowering your Connections and your Business Clients to share, publish, and network on your behalf.

Virtual Connections Example: Facebook is perfect for distributing information about your business or marketing events and getting "instant" feedback. www.facebook.com

Building Networks

Building an Audience Blogging Can be long form and short form Can incorporate Video and Audio Can be cross-populated over Social Media Is inherently DYNAMIC in nature Helps with Search Engine Rankings And MUCH MORE!

Measure Your Success Social Media creates a way to easily follow up and stay in contact with your visitors/clients. You can become a RESOURCE for others in the Social Media environment and can help your business grow as a result. People like to hear what others have to say about your BUSINESS before they decide to inquire about your SERVICES. Social Media helps you monitor this dialog and respond accordingly.

Who has a… iPhone Blackberry Android

Social Media in ONE place

Top Aggregators Google Buzz Microsoft’s Spindex Flock http://inventorspot.com/articles/aggregators_spindex_google_buzz_streamline_social_media_experien_41426

Exploring Facebook Key Tips to successfully start your Facebook Exploration

What NOT to DO

Setup YOUR Profile Photo Work/Edu Info Networks Interests Applications

Your Business Page Learn how to do this in the Advanced Class!

Tap into News Feeds News Feeds show updates on your and your friends’ activity First thing you see when you log in Your updates show on your profile “Wall” Allow users to engage with you – Each activity can be shared with THEIR network

Email your opt-in mailing list Include link in your email signature Blog about your Facebook Page/Website Post a link or badge on your website or blog Tap into YOUR Existing Network

Creating a Facebook Ad http://www.facebook.com/advertising NOTE: you must be logged in to create an ad

What to Advertise on Facebook Advertise a website or something on Facebook (Page, Group, or Event you manage)

Creating YOUR Ad Red River Dan Fowler is A Fan of Red River

Target by Location, Gender, Age, Keywords, etc. Target YOUR Audience

Choose Pay Per Click or Pay Per View Pay Per Click is low on Facebook…Go PPC Set YOUR Budget

Friends, Fans, Activity

Monitor Ad Traffic YOUR AD HERE!

Monitor Ad Traffic

What’s it all mean? Integrated Solutions = Better Results

So…What’s Next? Sign up for a Social Media account. It's free to become a member! If you have a SEO, SEM, Social Media, Online Marketing, or an Online Media Creator in your chapter... SET UP A One to One with them RIGHT AWAY! These members can be a marketing gold mine for you and your chapter. There are thousands of potential referral sources in your geographical area that are already active with social media and are waiting for you to participate.

So…What’s Next? SHARE at least one thing about your business or organization via Social Media. PUBLISH at least one thing about your business or organization via Social Media NETWORK with at least one interest group within in the Social Media environment. Work to become a resource for that group and be looking for potential referral partners for your business within that group.

Who is Ready to TURBO BOOST your Social Media Experience? Tap into Social Media Marketing to attract more clients to your brand and to your business? Get hands-on Coaching to get you started? Personally work with Social Media Experts in several different disciplines? WHO WOULD LIKE TO:

Dan Fowler New Media Marketing Specialist danfowler@redriverpro.com 866-595-1889 FOLLOW ME ON: www.twitter.com/redriverpro www.facebook.com/redriverpro www.linkedin.com/in/danfowler www.ustream.tv/redriverpro Connect with me