Affiliate Programs 101

$70 million $2.4 billion $8.4 billion “a *!$%& Lot!!”

Jason M. Kaplan, Esq. CEO- The Credit Pros Intl Member of Bar Assn in NY, NJ, DC, and FL Licensed Florida and NY Real Estate Broker Licensed Florida Mortgage Broker Recognized Credit Law Expert Consulted thousands of clients Board Member of NARCRA Certified Credit Counselor Certified FICO© Consultant Co-Founder of Industry Leading Credit Restoration and Education Firm Former NY Assistant District Attorney Host of The Credit Pros Radio Hour on 1250amNJ

What are the Requirements of building a successful Affiliate Program? Developing an affiliate program is requires

What to expect? 80/20- rule 90/10- rule

Done right and you have an army of sales agents SELLING YOUR COMPANY!

Affiliate program RISKS Rogue affiliates Licensing requirements Quality of clients Unrealistic Client Expectations No personal relationships Competition Retail cost and affiliate payouts Exposure Attorney General Offices Malicious competitors Dissatisfied clients Better Business Bureau

How Do I Roll Out an Affiliate Program Successfully developing an affiliate program requires strong commitment Time- developing the educational and marketing tools Money- developing your website and materials

What You MUST Provide Your Affiliates

Agreement Provide an affiliate agreement that outlines the payment terms. The agreement provides legitimacy to your business and will build your company’s reputation as a professional organization. Sign an Agreement

Tracking and portal training enable affiliates to join with ease and manage their accounts. It should offer stats in real-time, provide payment information, and provide reliable tracking methods. Affiliates need to be able to trust you. Your software will have a large impact on this level of trust. Provide Solid Software

Webinars webinars webinars The more support your provide your affiliates the easier it will be for them to do their job and drive your program objectives forward. Provide Support Education Education Education Build Relationships Affiliates should be treated as any business partner. The more involved they are in the marketing process, the more likely they are to remain focused on promoting your company’s products and services. Train your affiliates motivate them regularly and solicit their feedback.

access to marketing materials

Determine The Payout The least risky of the payment structures is pay-per-sale Usually the most common payment structure is pay-per-sale.

Know Your Customer Value and ROI The value that you place on your customers can impact the fees you pay your affiliates. It is very easy to “lose your shirt” overpaying per sale

Determine Whether You Will Outsource The Program One of the biggest challenges in initiating an affiliate program is the development and installation of software that will manage, track and evaluate your program. Most companies do not have the resources to launch this type of advanced program Whether you develop your own software and manage the program within your company, buy the software from another company and administer it - there are a number of considerations you should think about including resources, cost, long-term growth and scalability, business functions, control and customization.

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Summary Know the benefits Know the risks Affiliate Marketing can be the key to real, sustained growth Know your market PROFIT!