Studies show that only 3% of information is remembered from a typical presentation. Play this presentation to find out more…

Presentations are usually overloaded with tons of information.

What’s the point?

There’s no way all of that information will be transferred from the slides into our audience’s brain. X

This is what actually happens.

Our brain is an active processor.

When it’s presented with new information, it tries to actively process that information.

But it can’t process everything from a presentation. There’s too much there, and processing/storage capacity is limited.

So instead it focuses on a small part of the new information, and tries to organise that into something it can understand.

So instead it focuses on a small part of the new information, and tries to organise that into something it can understand.

It then tries to integrate that chosen information with prior knowledge.

If we’re lucky, some of this information will be processed, and will reach long-term memory.

If we’re lucky, some of this information will be processed, and will reach long-term memory.

But most of the information we started out with, stays exactly where it started…

…on the slides and nowhere near our audience’s brain. What a waste of all that hard work by the presenter!

One more very important point to note…

…everyone will focus on different pieces of information from your slides.

…everyone will focus on different pieces of information from your slides.

…so everyone will remember something different! A B

These are serious limitations. It’s how the brain works, so we can’t change it.

These are serious limitations. It’s how the brain works, so we can’t change it. Instead, we need to work around it as best we can.

And that is why we need to guide our audience to our key messages.

Think about your presentations.

Think about your presentations. Are you guiding your audience to the important points?

Think about your presentations. Contact us today to find out how we can help you: info@cornerstonepresentations.co.uk 020 8807 0870 Are you guiding your audience to the important points?