Introducing the Claritics Social Intelligence Suite Beta Version Social Intelligence. Now. Jay Bala, CTO jay@claritics.com Claritics Confidential 1

Claritics Delivers Real-time Social Intelligence For Social Commerce Companies Action-ability Immediate, actionable insights to help social gaming, media, and e-tailers quickly reach smarter decisions Automation First solution to turn analytics into automated processes that continuously improve reach, retention and revenue campaigns About Us Experience from ERP to Hadoop, Facebook to Informatica Real world experience: 100+ gaming, media, retail, e-commerce clients Received $1.5 million Series A from Cervin Ventures and TiE Angels

Analytics are Useless without Actionability Claritics Confidential 3 Overwhelming Amount of Data Developers What do I change? Who will that impact? How much? When? What should I add? Marketers Who should I target? What are good traits? How many is enough? What tactics? Which mode? Profits Game Developer

Claritics Adds the Actionability Claritics Confidential 4 Profits Developers Marketers Automation, Targeting, Ad hoc Analytics The Claritics Difference: Cloud-based infrastructure ‘App-ifies’ analytics Automation tools help optimize performance on-the-fly Flexible instrumentation and easy setup

Base Analytics: Reach Claritics Confidential 5 Manage multiple products Detailed category drill-downs Specify time periods Detailed metrics drill-downs Fast access to key gaming data: K-Factor DAU/ MAU ARPU ARRPU

Base Analytics: Retention Claritics Confidential 6 Domain-specific KPIs e.g. K-factor virality

Base Analytics: Revenue Claritics Confidential 7 Virtual & Real commerce

Claritics Confidential Advanced Analytics: Define Segments Advanced Analytics allows for: Cohort Analysis Multi-Event Analysis Levels Analysis

Claritics Confidential Advanced Analytics: Analyze Segments

Analyze Data Define and Target Segments Tweak Game/Offer Evaluate Behaviors What’s Next? Insights to Action to Automation Claritics Confidential 10 = 50cr = 20cr = 10cr  Engagement  MAUs  DAUs  Engagement  MAUs  DAUs

Summary Claritics moves Analytics from Defense to Offense Action-ability Automation Driving innovation in the cloud for social commerce Success with early beta customers Monetization for social gaming Expansion into high growth social commerce domains Media, Retail, others Thank You For more details, contact jay at claritics dot com. Claritics Confidential 11

Claritics In the Press Claritics Confidential 12 Claritics raises $1.5M for social analytics apps Claritics Raises $1.5 Million For Cloud-Based Analytics Apps Social Intelligence Company Claritics Raises $1.5M; Named TIEcon’s Top 50 Startup Claritics Raises $1.5M Series A For Social Analytics Claritics Raises Funding for its Social Analytics Services Social Analytics Firm Claritics Raises $1.5 million in Series A Funding