Destinations Africa on Octagon

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Slide 1

Coming of age Australian rugby star and Octagon client, James O’Connor, enjoyed his best Super Rugby season so far and finished the year as the leading point scorer WELCOME TO THE LATEST EDITION OF GAME FACE OCTAGON’S ATHLETES & PERSONALITIES NEWSLETTER Ben Hartman - Director A+P e: ben.hartman@octagon.com t: +61 (2) 9994 4076 Matt Syms - Director of Surfing e: matt.syms@octagon.com t: +61 432 070 544 for the Emirates Western Force. His great season was rewarded by the fans as he was voted the Members MVP for the Force and he added this award to his third place finish in the Australian Super 15 Player of the Year. After four fantastic years with the Western Force, James will be heading over to the east coast to play for the RaboDirect Melbourne Rebels for the next two seasons - hopefully off the back of a victorious Tri Nations and Rugby World Cup campaign with the Qantas Wallabies. With less than 400 days to the 2012 London Olympics, Octagon held an Insight Series focusing on consumers' emotional engagement with the Olympic Games. The Insight Series sessions took place in Melbourne on 6th June and in Sydney on 9th June and featured key speakers; Olympic legends, Duncan Armstrong and Andrew Gaze, Octagon’s General Manager Marketing, Garry Dods and Octagon’s Director of Athletes and Personalities, Ben Hartman. This Insight Series was created in the lead-up to the 2012 Olympics to share new insights into fan’s emotional connections around the Olympic Games, the Australian team and its athletes. Its purpose was to inspire brands to think differently about engaging their consumers and produce more effective marketing, as a result of a better understanding of the relationship between fans and the Olympics. A white paper has been produced, so if you would like a copy or have any questions, please be in touch.

Slide 2

In his downtime from the rugby field, James has been busy working with the Australian vitamin and natural health company, Swisse, in trying to make all Australians healthier and happier. James has the honour of being Swisse’s first rugby ambassador and recently filmed a television commercial with the team in Melbourne. The inspiration for the shoot came from the hard work that James puts in every day on the training field (read about his efforts here) and if you haven’t seen this ad on TV yet, make sure you check it out here. We think he has almost mastered the ‘blue steel’ look... It has been a fast and furious start to the Formula One season thus far and after nine rounds, Mark Webber finds himself in second place in the Driver’s Championship after a series of podium finishes. Following his third place on the weekend at the British Grand Prix at Silverstone, Mark collected the25th podium finish of his career, breaking Alan Jones’ record of podiums in Formula One- an impressive achievement and a credit to Mark’s consistency, congrats Mark! This year, to complement his exhaustive training regime, Mark has partnered with Swisse to help his body be in the best possible condition to cope with the intense travel and training requirements. Swisse have created a series of commercials bringing to life Mark’s training regime off the track and the dedication and determination it takes to reach the top. You can check out Mark and his dogs training here and the work he does in the gym here - I bet not many of you will have seen some of the apparatus that Mark uses in the gym...

Slide 3

On Safari... Octagon are proud to announce that Australian cricket legend, Allan Border will be hosting one of Destination Africa’s famous safaris from the 8th - 22nd August 2012. The Safari will cover fourteen days of exploring some of the finest game lodges in South Africa and Botswana, as well as, a visit to the famous Victoria Falls in Zimbawe. Guests will enjoy the most exciting game viewing experience whilst be treated to the very best accommodation, service and transport. On top of this, it is a unique opportunity to get to know ‘AB’ as you share this once of a lifetimeopportunity. For more details on the Safari click here and if you believe this would make a great staff incentive offer, client entertainment opportunity, even just a brilliant holiday or you just want to know a little more, please get in touch ASAP with John Mitchell-Adams (email: jma@destinationsafrica.com.au or phone: +61 2 4984 9747/+61 411749627) as places are strictly limited and sure to be full soon. The Challenge of a Lifetime After a three year break, the Swisse Mark Webber Tasmania Challenge will be returning in 2011 bigger and better than ever. The Swisse Mark Webber Tasmania Challenge is a premium, multi-discipline event taking in over350km of terrain across some of Tasmania’s most stunning scenic locations. Competitors will be required to mountain bike, kayak and trek a different, challenging course each day of the event in either a one, three or five day format. Along the way, competitors will be challenged to other activities designed to push themselves outside of their comfort zone. This year, the event will be held between Wednesday 7th December and Sunday 11th December2011. You can hear Mark’s thoughts and highlights of the event here. For more information head to www.markwebbertasmaniachallenge.com and be sure to keep your eye out for the latest copy of Men’s Health magazine to win the chance for you and your mates to compete thanks to Swisse (in store July 18).

Slide 4

Earning his wings For most of us, driving at over 300km/h would be extreme enough, but not for Mark Webber, as he looks to find his way behind the controls of another type of machine. At London’s Heathrow airport, Mark recently made the announcement that he is keen to realise another life ambition of becoming a pilot and as a proud supporter of Mark, Qantas are going to help him on this journey. Earlier this year, Mark had the chance to fly over the Albert Park Formula One circuit in a Qantas B737 simulator and as part of this journey, Qantas will be providing Mark with mentoring, training and access to their simulators to help him achieve his dream. Check out the highlights from the announcement and exclusive interview with Mark here. Setting world records As the highest point scorer in Olympic basketball history and winning every possible accolade in Australian basketball, legend Andrew Gaze is no stranger to breaking records. Earlier this year, however, Andrew helped break a new World Record of a different kind in his role as ambassador for Voltaren. To celebrate the launch of Australia’s first Voltaren Pain Management week in May, Andrew and Voltaren teamed up to set a Guinness World Record for the largest exercise ball fitness class’. Despite the weather, 305 eager participants filled Federation Square in Melbourne to join in the fun and succeeded in their attempts to enter the record books.

Slide 5

Takes lead in Australasia Pro Octagon client, Garrett Parkes has recently finished second in the Chill Pro Junior event in Perth. This result puts Garrett into the number one position on the Australasian Pro Junior Series, heading into the final round of the season. There is no shortage of hot, young surfing talent in Australia and these results are testament to the hard work that Garrett has been putting in this year. We wish Garrett the best of luck in the Fantastic Noodles Pro Junior in South Australia as he aims to become win the championship for 2011. With the Rugby World Cup 2011 less than 60 days away, excitement is certainly building for rugby fans across the globe. As part of their global sponsorship, MasterCard are giving fans the chance to relive some of their greatest ever World Cup moments online - can you remember where you were during these great moments? As part of their campaign, MasterCard will be checking in with legends of the game and MasterCard Rugby ambassadors Buck Shelford, Bobby Skinstad and Octagon client, David Campese. Make sure you follow this journey through the Rugby World Cup 2011 as you are sure to get some brilliant insights from some of these guys - some of the greatest players and biggest personalities to have played the game. Some of you may have also seen the recent TV ads produced by MasterCard (if not, check them out here) to promote their Witnessing History campaign - these are certainly very emotional and bring to life some of the stories of the Rugby World Cup that have yet to be told. Octagon played a role in sourcing the talent for the ads that feature Samoan hero, To’o Vaega, South Africa’s World Cup legend, Chester Williams and the only New Zealand coach to win a World Cup, Sir Brian Lochore. Here’s to hoping that Robbie Deans will become the second Kiwi coach to win the Rugby World Cup with the Qantas Wallabies this year!

Slide 6

Surfing Prodigy Regarded by many as the best young surfer on the planet, West Australian grommet Jack Robinson continues to make a huge splash in the world of surfing and has redefined what is capable from a 13-year-old with a surfboard. After taking out the title of ‘King of the Groms’ back in February, Jack was re-signed by Quiksilver on their international surf team. The snowy-haired Margaret River prodigy is “really stoked to be with Quiksilver - I’ve had such a great time travelling to all these amazing places and surfing with all their best surfers. I’m really lucky, I reckon. Now I can do a lot more surfing with the guys I look up to and learn a few things from them while I do it.” Make sure you keepone eye peeled for the next big thing in the world of surfing. James O’Connor - Inside Sport Stay Connected with us... http://twitter.com/octagonAP_AUS http://www.facebook.com/OctagonAustraliaAP Owen Wright - Billabong Rio Pro Mark Webber - Qantas Scotty James - Red Bull James O’Connor - PUMA

Summary: Octagon are proud to announce that Australian cricket legend, Allan Border will be hosting one of Destination Africa’s famous safaris from the 8th - 22nd August 2012. The Safari will cover fourteen days of exploring some of the finest game lodges in South Africa and Botswana, as well as, a visit to the famous Victoria Falls in Zimbawe.

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