9 Fundamentals of Persuasive Online Copy

1. Gain attention

2. Focus on the customer. Write all your copy focusing on the benefits your customer gains by doing business with you.

3.Stress the benefits.

4. Differentiate yourself from the competition. What is your USP?

5.Prove your case. What compelling proof, facts, case studies, testimonials etc, can you provide to back up your claims.

6. Establish credibility. What awards, knowledge, degrees, experience etc do you have.

7. Build Value. Over deliver, give your customer more than he expects.

8. Call to Action

9. Give the reader a reason to act....and to act now!!!

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