Five fears about social media…and how to get over it. www. .org Maddie Grant, Chief Social Media Strategist Lindy Dreyer, Chief Social Media Marketer

The future demands a leap Hat tip to Jeff De Cagna of Principled Innovation.

Losing control of the conversation Fear

Missing the chance to participate in the conversation Counter Fear

Anti-trust and privacy Fear

Lack of trust Counter Fear

Experiments that fail Fear

Failing to experiment Counter Fear

Members won’t use it Fear

Organizations that don’t use it Counter Fear

Spending too much time without seeing returns Fear

Spending too little time and watching your value proposition erode. Counter Fear