CAPITAL CRITERIUM | WHERE PRO CYCLING MEETS AMERICA’S MAIN STREET. SUNDAY, OCTOBER 2, 2011

OVERVIEW The Capital Criterium, popularly known as the CapCrit, is one of the D.C. metropolitan area’s major sporting attractions. First run in 2008, it is the only professional cycling race staged in our nation’s capital. In the main event, the country’s best men’s pro teams (180 athletes in all) will course through the heart of the District along Pennsylvania Avenue and across the National Mall, contesting 180-degree turns and leg-burning sprints for 65 laps. More than 25,000 spectators are expected to enjoy the action close-up and against a backdrop that features the U.S. Capitol, National Gallery and other national landmarks. ALL ROADS LEAD TO AMERICA’S MAIN STREET For the first time, a single, season-ending race will serve as both the Finals of the USA CRITS racing series AND the final race of USA Cycling’s (the sport’s governing body) National Racing Calendar. With championship titles on the line for both the men’s and women’s races, competition inside the barricades will be heated and intense. Adding to the excitement, the day will also feature the Women’s Pro Series Final and the U.S. Hand Cycling Final. As it grows in stature, the CapCrit continues to build on the District’s growing reputation for internationally acclaimed endurance sports and athletics.

GREENING THE RACE InsideCyclingTV will be recognized as a fully green production during the Capital Crit. We want your support to "Green the Race" through our Live production of the race. Working with the Cap Crit. to be completely carbon neutral we see three areas that your company can have a direct impact on greening the race. Direct products that will offset the carbon footprint Photovoltaic power generators for PA's, cameras, computers, lights etc... Recycling companies to help with crowd trash Environmentally friendly cleaning products for bike cleaning In-direct Green products that consumers use Compact fluorescent lights Health and Wellness products Beverage supplier with sustainability Bridging the carbon offset gap with Carbon offset dollars Travel Hotel Food

Our Live production of the Capital Crit & your support of greening the race will be promoted through out our LIVE production reaching millions of viewers. With your support of Inside Media's vision of “Greening the Race”, Inside Media will become the first green production company to cover US Cycling. This will be a trend that will become standard practice in the industry.   The Capital Crit will showcase the technology through product features, interview segments & 5-7 hours of live race coverage in front of the nations capital. Being a part of our production will give you:   VIP access to the nations decision makers Product features and demonstration opportunities Marketing vehicle to reach thousands on the ground and online Promo pieces for future advertising & marketing    

Viewership numbers Redlands Bicycle Classic 4/1-3/11 45,000 avg. viewer per day Dana Point Grand Prix 5/1/11 37,000 viewers* 600+ chat room participants  Crystal City Cycling Classic 50,000 viewers ICTV Viewer profile Male - 78% Female - 22% Age <34 - 10% 35-44 - 35% 45-54 - 40% >55 - 15% InsideCycling.TV Viewers ICTV Viewer location United States - 84% New Zealand - 5% Australia - 5% Europe - 3% ICTV Viewer Discovery Race website - 30% ICTV YTL - 25% Mobile device - 12% YouTube search - 10% ICTV Featured video - 3% Other -  20% *2 other races around the country competing for viewers.

90 million cyclists in the US 65 million people attend professional cycling events 6 million bicycle commuters 250,000 competitive adult cyclists in US 85% are between the ages of 25-54 63% are between 25 and 44 55% are male; 45% are female ACTIVE, AFFLUENT AND INFLUENTIAL AUDIENCE The CapCrit provides a rare opportunity for its sponsoring strategic partners to  connect with an active, affluent and influential target audience in a major market with the second highest median household income in the country. In addition to drawing the buying power and brand loyalty of cycling racers and enthusiasts, the CapCrit will also bring out families, professionals and politicians through CapCrit’s “C5 Initiative” focusing on using cycling to promote five key areas: sport, health & fitness, transportation, the environment, and economic growth. Along with the CapCrit Outreach Foundation, we are excited about working to promote these increasingly important areas. 63% are professional managers 90% have attended college 39% have post-graduate degrees 52% rate their brand loyalty as high $80,000 Median household income for cyclist 50% own a truck and/or SUV  53 % Married CYCLING DEMOGRAPHICS

ROI - Marketing value Official Partnership with YouTube: 144.8 Million+ Unique Global Viewers 26.6M+ Facebook 1.6M+ Twitter followers Outreach program includes and aggressive mix of television, radio, display ads, distribution of collateral, and promotional events. Highlights include TV interviews, live global coverage with ICTV on YouTube’s first live cycling channel, local live coverage with DC’s OCT TV-16, Metrobus, MetroRail, Bus Shelters, print, email campaigns and social media. CapCrit delivered 4.5 million media impressions in 2008 growing to over 18 million impressions in 2010. We expect this number to grow even more in 2011.

ROI - Marketing value Rich branding and product awareness Trackable product sales platform Interactive, relative branding Flash and Static Banner ads Video commercials Qualified consumer database growth (Email, Facebook, Twitter) Personal, quality time with known customer Bringing new fans to the sport and your brand Blend of personal interaction and new/digital media vs. traditional only

LIVE on InsideCycling.TV Contribution Exclusive 10/2/11 / $25k Presenting 10/2/11/ $6k Integrated 10/2/11/ $4k Digital & Event Branding Overview - Announcements (114) - Features (10) - Commercials (38 minutes) - Highlights (16) - Full page graphics (16) - Top banner ad - Background logo skin - Balloon cam - Announcements (28) - Features (2) - Commercials (19) - Highlights (4) - Full page graphics (4) - Announcements (5) - Features (1) - Commercials (2) - Highlights (1) - Full page graphics (1) Logo Watermark All videos Feature Videos Announcements   114Total - "Presented By" - Commercial free hr "Brought to you by" 28 Total - "Sponsored by" billboards 5 Total - "Sponsored by" billboards Features / Programs *TV-style programs featuring your brand 10 Total 2 Total 1 Total - Email sponsored bounce back - Behind the Scenes - Podium winner presentations - Post race interviews - "What's Hot" product reviews - Product placement (on location) - "Did You Know" - Rider Feature - Team Feature - Ask the Pros - Tip of the day - Tech Talk We will work with you to determine which of the features on the left best suit your marketing objectives We will work with you to determine which of the features on the left best suit your marketing objectives We will work with you to determine which of the features on the left best suit your marketing objectives Commercial Time 38 minutes 19 minutes 2 minutes Highlights 16 Total - Prime sprint highlights - Finish line highlights 4 Total - Prime sprint highlights - Finish line highlights 1 Total - Prime sprint highlights - Finish line highlights Full Pages *Graphical information featuring your brand 16 Total - USA Crits/NRC Points leader - Overall stage race standings - Notables 4 Total - USA Crits/NRC Points leader - Overall stage race standings - Notables  1 Total - USA Crits/NRC Points leader - Overall stage race standings - Notables X Live Social Media X Top Page Banner Ad X Background logo skin X Top Page Banner Ad X X VIP access (4 passes) X