Understanding the Power of SOCIAL MEDIA

Puzzled over SOCIAL MEDIA? Red River Productions can put the pieces together for you. Red River Productions

Introducing… Creating Innovative Technologies and Interactive Media and for over 18 years

What we do: We Create Social Media Blueprints™ for companies, organizations and non-profits

What have you heard? SEO SEM SMM Search Engine Optimization Search Engine Marketing Social Media Marketing WOMM Word of Mouth Marketing

3 things to take home today… Ideas on how to leverage Social Media to grow your business. Learn how to use Social Media as a client prospecting tool. Turning your Social Media exchanges into actionable buying decisions.

BUT, I’m scared of…

I’ve never needed it before…

What is a “Tweet” anyway?

How Marketing is Changing…

Viral Marketing? Division of Media Consumption, More Consumer Control over Media, Declining Consumer Trust, New Internet Technologies

Offline + Social WOMM

A Definition of SOCIAL MEDIA Social Media is about categorizing content, rather than trying to capitalize on trends.

SOCIAL MEDIA TERMS SOCIAL = MEDIA = PUBLIC ACCESS YOUR PARTICIPATION

It’s ALL about… Sociology NOT Technology

Building awareness around your brand/product Driving traffic to your site, i.e. landing page, hub page Participating and/or listening to conversations Sales, offer downloads, etc. So what are YOUR goals?

Distribute YOUR Core Content

Why is… SOCIAL MEDIA IMPORTANT? Outbound Marketing

Why is… Inbound Marketing SOCIAL MEDIA IMPORTANT?

Why is… SOCIAL MEDIA IMPORTANT?

Why is… Outbound Marketing SOLICTS Inbound Marketing INVITES SOCIAL MEDIA IMPORTANT?

Social Media is like… AND YOU ARE THE AIR TRAFFIC CONTROLLER! LAX

Social Media is NOT… It is a TRAFFIC HUB for your online exchanges with your target markets THE DESTINATION

PARTICIPATION 3 Types of Social Media PUBLISH SHARE NETWORK

SHARE: Anyone can promote ANYTHING to EVERYONE.

3 Types of Social Media PUBLISH SHARE NETWORK PARTICIPATION

PUBLISH: Everyone can publish ANYTHING for EVERYONE.

3 Types of Social Media PUBLISH SHARE NETWORK PARTICIPATION

NETWORK: Anyone can connect with EVERYONE from ANYWHERE... SUPER SYNDICATION

Social Media Tips A Social Media page is NOT a virtual booth at an online expo! Social Media sites are TOOLS to drill down your target markets and key buying groups. Social Media is the way in which you “control” the kinds of “traffic” that is coming in contact with YOUR BRAND.

Building Networks Social Media can be used to grow your existing network organizations and tap into referrals and business that you would not normally have been able to access. MORE QUALIFIED PEOPLE… MORE QUALIFIED REFERRALS.

Existing Networks & Connections

Existing Networks & Connections

Existing Networks & Connections

Prepare for Success Set some goals: Use your goals to shape the content on your Page to ensure it is useful and relevant Share exclusive content: Post photos, videos, menus or other “sneak peaks” about new products and events Create a Conversation Calendar: This will help you remember when, where and what to post

Measure Your Success Social Media creates a way to easily follow up and stay in contact with your visitors/clients. You can become a RESOURCE for others in the Social Media environment and can help your REFERRAL business grow as a result. People like to hear what others have to say about your BUSINESS before they decide to inquire about your SERVICES. Social Media helps you monitor these exchanges.

Exploring Facebook Key Tips to successfully start your Facebook Exploration

Setup YOUR Profile Photo Work/Edu Info Networks Interests Applications

SPLIT YOUR PROFILE Setup YOUR Profile

Your Business Page I walk you through this in my coaching sessions!

Create an Engaging Page

Work out your Social Media business plan HIRE A SOCIAL MEDIA MARKETING TEAM! You NEED a Social Media Blueprint™ for your Social Media business plan Make a Social Media Marketing Campaign a priority for your business. So…What’s Next?

Email your opt-in mailing list Include link in your email signature Blog about your Facebook Page/Website Tap into YOUR Existing Network

So…What’s Next? There are thousands of potential referral partners in your geographical area that are already active and waiting for you to participate.

Then… SHARE at least one thing about your business or organization via Social Media. PUBLISH at least one thing about your business or organization via Social Media NETWORK with at least one interest group within in the Social Media environment. Work to become a resource for that group and be looking for potential referral partners for your business within that group.

Create a Facebook Ad http://www.facebook.com/advertising NOTE: you must be logged in to create an ad

Friends, Fans, Activity

Monitor Ad Traffic YOUR AD HERE!

Monitor Ad Traffic

What’s it all mean? Integrated Solutions = Better Results

Are YOU Ready to TURBO BOOST your Social Media Marketing? Tap into Viral Marketing to sell more? Get hands-on Coaching to get you started? Personally work with Social Media Experts? WHO WOULD LIKE TO: Let’s get you some HANDS-ON COACHING!

Are YOU Ready to TURBO BOOST your Social Media Marketing? Social Media Prospecting™ Hand-on Coaching: $2499 Social Media Health Assessment Social Media Blueprint LTE Three in-person coaching sessions with your team Year-round webinar calls on specific marketing topics One 2 One Coaching Calls to help your execution Access to ALL of my in-person trainings at a discount And much more…

Are YOU Ready to TURBO BOOST your Social Media Marketing? Social Media Prospecting™ Hand-on Coaching: $1499 Social Media Health Assessment Social Media Blueprint LTE Three in-person coaching sessions with your team Year-round webinar calls on specific marketing topics One 2 One Coaching Calls to help your execution Access to ALL of my in-person trainings at a discount And much more… ONLY 9 Spots Left!

Connect with me Dan Fowler New Media Marketing Specialist danfowler@redriverpro.com 866-595-1889 FOLLOW ME ON: www.twitter.com/redriverpro www.facebook.com/redriverpro www.linkedin.com/in/danfowler www.ustream.tv/redriverpro