B2c & b2b Direct Marketing & digital marketing initiatives mortgages Rob Dawson LinkedIn: linkedin.com/in/robdawsonmarketing

Self-employed “Better Alternative” Campaign Waxed “scratchie” style reveal B2B self-mailer with iPod promotion . Mailed to mortgage brokers to encourage discovery of the full suite of Bluestone’s benefits Acquisition

Self-employed “Better Alternative” Campaign Series of B2B emails – original, reminder, and announcement of winners versions Acquisition

Self-employed “Better Alternative” Campaign B2B advertising – Industry Publications Acquisition

Self-employed “Better Alternative” Campaign Acquisition Elements of the B2B reveal strategy – higher frequency smaller ads

Self-employed “Better Alternative” Campaign Acquisition B2B industry magazines – belly wrap One of a range of animated gif banners (animated in PowerPoint slide show format)

Self-employed “Better Alternative” Campaign B2B brochure cover Detailed competitive analysis, demonstrating Bluestone’s advantages for the self-employed customer Acquisition

“ATO Tax Debts” Campaign Acquisition Bluestone lending criteria could assist the self-employed, a fact not known by all brokers

“ATO Tax Debts” Campaign Google page1 ranking for organic search and Adwords on “tax debts” keywords Dedicated landing page matched to Google “tax debts” keyword campaign (one of a series of keyword + landing page lead generation campaigns) Acquisition Segmented lead generation for “tax debts”, “equity take out”, “self employed” and “debt consolidation”

Accountants / Brokers - Networking Strategy Acquisition Extracts from an online marketing kit encouraging brokers to network with accountants to assist self-employed prospects

Accountants / Brokers - Networking Strategy Variable templates for customised email, flyer and postcard, available from the Bluestone secure site. Provision for brokers to add logo and contact details

Accountants / Brokers - Networking Strategy Example of postcard template for brokers to conduct their B2B promotion to accountants. No Bluestone branding to conflict with the broker campaign

Broker POS Collateral A range of instore display material for shopfront mortgage brokers, available for brokers to order online “behind the password”

Online – Indicative Approval Calculator

Contact Details dawson_rob@hotmail.com linkedin.com/in/robdawsonmarketing Tweet these slides B2C B2B Direct Marketing and Digital Marketing - Mortgages