Twitter integration in government institutions Opportunities, challenges, 5 problems and available solutions

Twitter in Government Institutions Opportunities and Challenges Public and fast communication with politicians, government institutions and their officials; Real-time questions and answers; Dynamic news feed, possibility to resend news items, react on them, make comments; New opportunities for democracy on cyberspace – citizens publicly communicate with Governments

Twitter in Government Institutions Problems and Causes 1. Difficult or impossible to understand, which is the «official» account of the organization or «real» account for person Twitter accounts are not verified – it is impossible or hard to prove their identity. 2. Account naming chaos - inconsistency There are no common approach in naming Twitter accounts across and inside organizations. Twitter Username unavailability 3. Problem in separating individual person`s official and private opinions Twitter allows to make posts in user`s own account – therefor both private and official opinions go together 4. Can tweets serve as an official inquiry? Basically no, but actual requirements for inquiry design depends on legislation of every country 5. Who is tweeting from Government account? Who is behind account? In Twitter different persons share same login data to access organization's account. Multiple contributor option unavailable.

Twitter options Twitter Verified accounts Available almost exclusively to celebrities, politicians and companies within USA. For others «Beta Verification Programm» is closed 1. Official and verified accounts

Twitter options Examples of some US governmental accounts @StateDept @usedgov @USAgov @TravelGov @OfficeofEdTech @CommerceGov @USDA @DeptofDefense @TheJusticeDept @HHSGov 2. Account naming chaos Twitter namespace Broad «standards» or «common approaches» across organizations.

Twitter options 3. Official and private opinions Multiple Twitter accounts One user can have private and public / organisation account Private accounts – for personal opinions Organisation account – for public opinions

Twitter options 4. Can tweets serve as an official inquiry? Twitter profiles If regulations require persons address, profiles can be completed with address, but users rarely disclose such information, since its public No guarantee of authenticity of given information in profiles. Nicknamed account names exist: no real names.

Twitter options 5. Who is tweeting from Government account ? Twitter account management Single Twitter account has only one user Multiple users have to share the same login data No information of actual individuals behind the accounts of organisations

Twitter Add-ons / 3-rd party services 1. Difficult or impossible to understand, which is the «official» account of the organization. Twitter advice – put your link in your official website 2. Account naming chaos No Solution 3. Problem in separating individual person`s official and private opinions CoTweet offers CoTags identification system : ^RG 4. Can tweets serve as an official inquiry? No Solution 5. Who is tweeting from Government account? HootSuite tweet assignment system. CoTweet offers such solution as well.

Available solutions functionality of Twitter add-on Always curious who's behind accounts...

Veritweet solutions Veritweet verification system All Veritweet users are verified – via internet banking system, credit cards via authorise.net Verified profiles for organizations – verification agreement between organization and Veritweet 1. Official and verified accounts

Government Dept.of.Commerce Dept.of.Security Dept.of.Energy Green.Energy.Policy Dept.of.Finance State.Revenue.Service 2. Account naming chaos Veritweet namespace Username length unlimited Possibility to create sub-level account system Identical usernames allowed Real name and surname serves as the username Veritweet solutions

3. Official and private opinions Separation of different posts Personal opinions go into private channel; Public opinion – in organisation`s channel. One user can make posts in different channels Veritweet solutions

4. Can tweets serve as an official inquiry? Veritweet profiles Usernames consisting real name and surname, Verified Identity Users postal address could be added to tweet, posted to governmental channel. Veritweet solutions

5. Who is tweeting from Government account ? Veritweet channel contributors One organizational channel could aggregate more than a single contributor writing posts. Their posts in particular channel can be perceived as official opinion. Contributors are managed by channel administrator, authorized by channel owner Veritweet solutions

What is Veritweet? Behind the Veritweet: e-Tag Inc., US, Silicon Valley based company , baked by Imprimatur Capital. Functionality: User verification Image, PDF file and video uploads Real-time video streaming and recording Vtw.me link shortener: included hyperlink click counter and statistics Semantic real-time Twitter monitoring by keywords Twitter add-on

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Enquiries? http://www.veritweet.com e-mail: info@veritweet.com Always curious who's behind accounts...