What is SSOM? Seven Sigma Online Marketing Solutions S.S.O.M

S.S.O.M.

S.S.O.M. S = Social S = Search O = Optimized M = Marketing This is a term I picked up from the SEOMOZ Blog: http://www.seomoz.org/ugc/seo-marketing-is-dead-is-dead-long-live-ssom

What Is SSOM? Social Search Optimized Marketing (SSOM) is the Optimization of Online Content for both the search engines and the social media networks.

What is SSOM? This Online Content Optimization is a fusion of the following: SEO (Search Engine Optimization); Social Media Marketing (SMM) Social Branding Search Engine Marketing (SEM) Social Media Optimization (SMO)

SSOM has become more relevant today with the advent of Google Plus One (Google +1)

What is Google +1? Google is making a big new push into social with a feature called “+1” that is similar in purpose to the Facebook “Like” button, but integrated directly into the world’s biggest search engine.

What is Google +1? Google defines this action as a “public stamp of approval,” and it is exactly that. When you +1 something, your name becomes associated with that link “in search, on ads, and across the web,” according to the company. It also shows up in a feed on your Google Profile, which is required to use the product. http://mashable.com/2011/03/30/google-plus-one-button/

Popular Search Engines Google Yahoo Bing Ask AOL

Popular Social MediaNetworks Facebook Twitter MySpace Youtube Foursquare Plurk Flickr

SSOM Content Candidates The content for a typical SSOM Campaign includes: Articles Pictures Podcasts Videos Slideshows Documents Web 2.0 Properties

SSOM Content Candidates Cont’d Web 2.0 Content Properties Facebook Profile Facebook Page Twitter Profile MySpace Profile Google Profile Plus More

Conclusion Social Search Optimized Marketing (SSOM) is the evolution of Traditional Online Marketing Practices which have quickly become obsolete, especially with the advent of Google +1.

S.S.O.M. Hybrid Model The SSOM Hybrid model is a combination of the best practices of: Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Optimization(SMO) Social Media Marketing (SMM)

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