Sell. Keep selling. Then sell even more. Keep selling until there is no more to sell or no-one to sell to.

The typical decision process for getting mobile… spoilt brats. Heidi image taken from: http://www.kiddiematinee.com/h-heidi65.html

Technology & vendor led marketing… DANGER! salesman taken from: http://www.stochasticgeometry.ie/2009/10/27/joel-spolsky-snake-oil-salesman/

Focus on what you want to achieve. Lack of awareness is an issue – whether a mobile site or a native app. Think of the overall journey and how what you create will support it. (or support the relationship or the task you need the user to complete etc)

The only thing new is the history you do not know. Image rights held by: http://www.moviepostershop.com/same-old-song-movie-poster-1997

Within all this confusion lies your opportunity. Seize it. Image rights held by: http://mth2011.tumblr.com/post/3164105426/its-time-to-get-back-to-basics-friends-im

Focus on what you need to achieve, and your users. Then, the means will become clearer.

Define you business goal. Understand your consumers. THEN, and only THEN, create a strategy to get them to work together. The means will be secondary. (it’s the content, not the platform)

Image taken from: http://totallyrandom.co.za/?p=17

Go Home there is nothing to see Dylan Evans @Veluuria

What is the point?

I want mobile My boss wants mobile Our competitors are doing mobile EVERTHING IS MOBILE

We have the cure

Mobile Interactions The hype cycle is eating us up Results are poor: 80% of branded apps have less than 1000 downloads (Deloitte/Guardian) Web so poor Nielsen says don’t bother Marginally better than sturgeon’s law 90% of everything is crud

OK, so what’s wrong? Technology & vendor led marketing Consumer focus rather than user focus Lack of critical thought

Nothing Changes

And… Relax…