Hi this is Perry Wilson. I’m going to speak about how to Reach new leads, Reclaim olds leads Retain customer loyalty And drive revenue

Convert opt-out And dead leads, To increase response & campaign ROI Which drives revenue

Using an automated direct mail program from Eloqua and Cloud2You

You will be able to Automatically send direct mail from any Step in any Eloqua Program.

You can send Letters For acquisition Customer on boarding Winback programs And customer service

Send Greeting cards… For thank you for the business Meeting invites and follow-up And automated birthday programs

Postards, Are an inexpensive format Ideal for special sales Announcements Renewal notices Product updates Or when someone opts out

Send Sales Brochures. In full color from 1 to 24 pages, with cover letter and Rush envelope Ideal for white papers Sell sheets And mini-catalogs

Send 1, Hundreds, Or thousands of printed direct mail pieces, From any step in your program.

Printed direct mail pieces can include PURLS and QR codes. A response can trigger the next step in your program.

Each US mail piece is tracked with a “Smart Barcode”. When the mail is delivered it triggers the next step in your program.

So, why add print?

Adds the personal touch To automated Nurture Programs Print has a tangible value Studies have shown printed text is read word for word And digital text tends to be scanned Digital is a great lead generator Print is a persuader

Connect with Non-Digital leads C-Level execs 55 and over tend to prefer print Older demographics And leads without internet or email

Wake up non-responders, When leads don’t respond or opt out. Opt out is a response, it’s just not the one we want, Or when customers stop returning calls, Because they’re talking to a competitor

Studies have shown you get an overall boost in campaign response and ROI By using printed direct mail To support digital In an integrated multi-channel program

Cloud2You 4 Eloqua will help marketers, Reach new leads, Reclaim olds leads Retain customer loyalty And drive revenue

Cloud2You 4 Eloqua will be available as an Eloqua Cloud Connector, in January …2012, For more information, or to use the Beta version contact us toll free

REACH NEW LEADS RECLAIM OLD LEADS RETAIN CUSTOMER LOYALTY DRIVE REVENUE

CONVERT OPT-OUT & DEAD LEADS INCREASE RESPONSE & CAMPAIGN ROI DRIVE REVENUE

AUTOMATED DIRECT MAIL FROM ELOQUA & CLOUD2YOU

Automatically Send Direct mail FROM Any Step Any Program

Send Letters Acquisition On-boarding Winback Service

Greeting Cards Thank you Invites and follow-up Automated birthdays

Postcards Inexpensive format Special sales Announcements Renewal notices Product updates When someone opts out

Sales Brochures Full color 1 to 24 pages Cover letter Rush envelope White papers Sell sheets Mini-catalogs

SEND 1 HUNDREDS THOUSANDS FROM ANY STEP

PURLS and QR Codes Response can trigger the next step

“Smart Barcodes” Track Delivery Delivery can trigger a step in your program

WHY ADD PRINT?

Adds The Personal Touch Automated Nurture Programs Print has “Tangible” value Printed text read word for word Digital text is scanned Digital is a lead generator Print is a persuader

Connect With Non-Digital Leads 55+ C-Level execs Older demographics Leads without Internet or Email

Wake Up Non-Responders When leads don’t respond Or opt-out When customers are not returning calls Talking to a competitor

Boost Campaign Response & ROI Printed direct mail Supports digital Integrated multi-channel program

CLOUD2YOU 4 ELOQUA REACH NEW LEADS RECLAIM OLD LEADS RETAIN CUSTOMER LOYALTY DRIVE REVENUE

CLOUD2YOU 4 ELOQUA COMING JANUARY 2012 For more information, or to use our Beta version Call: 800-540-3848 x:331