QuickStart Copywriter http://bit.ly/quickstartcopywriterblog

Quick Tips for Busy Executives #3 How to Use the Appropriate Tone to Achieve Great Results in Your Emails http://bit.ly/quickstartcopywriterblog

When you write emails to your business clients (even among your own friends and colleagues), the tone of your message can make or break a deal.  Quick Tips for Busy Executives #3 What a NASTY person! http://bit.ly/quickstartcopywriterblog

Messages that sound rude, tactless or offensive will NOT help you achieve your desired purpose. Quick Tips for Busy Executives #3 What a NASTY person! http://bit.ly/quickstartcopywriterblog

The tone reflects the spirit in which you relay your message - do you sound courteous, respectful or friendly? Quick Tips for Busy Executives #3 He sounds like a really nice guy! http://bit.ly/quickstartcopywriterblog

Choose the right words wisely if you want to persuade your readers to do exactly what you want. Quick Tips for Busy Executives #3 YES! She’s finally agreed to go out with me! http://bit.ly/quickstartcopywriterblog

Here’s an example of an email written using the wrong tone of voice: Quick Tips for Busy Executives #3 Subject: URGENT! MARC, I have an IMPORTANT meeting this afternoon and I need you to review this document. I need it very, very URGENTLY! Your co operation is appreciated! Get back to me ASAP! http://bit.ly/quickstartcopywriterblog

Now see the difference in the same email written in a more positive way: Subject: Can I have your expert advice? Hi Marc! I’m really sorry to trouble you on top of your heavy workload, but I need your help to proofread an important business document. It’s only 2 pages long and shouldn’t take too much of your time. It would be fantastic if you could send the revisions before 2 pm. Thanks for your help Marc, I couldn’t have done it without you! Quick Tips for Busy Executives #3 http://bit.ly/quickstartcopywriterblog

“Can I have your expert advice?” Quick Tips for Busy Executives #3 Here’s a 4-step guideline to help you  sound less self-centered and make your emails sound more professional: 1. Include upbeat subject lines in your emails – use positive words http://bit.ly/quickstartcopywriterblog

“It would be fantastic if you could send the revisions by 2 pm.” Quick Tips for Busy Executives #3 Here’s a 4-step guideline to help you  sound less self-centered and make your emails sound more professional: 2. Avoid using authoritative phrases/terminology such as “I need”, “I want” and “ASAP”. Use words that trigger a positive response instead  http://bit.ly/quickstartcopywriterblog

“I’m sorry to trouble you on top of your heavy workload.” Quick Tips for Busy Executives #3 Here’s a 4-step guideline to help you  sound less self-centered and make your emails sound more professional: 3. Show empathy, and identify with your readers’ emotions wherever possible http://bit.ly/quickstartcopywriterblog

“Thanks for your help Marc! I couldn’t have done it with you!” Quick Tips for Busy Executives #3 Here’s a 4-step guideline to help you  sound less self-centered and make your emails sound more professional: 4. Use positive affirmations and always thank your recipient! http://bit.ly/quickstartcopywriterblog

For more great tips on how to improve your business writing skills, visit http://bit.ly/quickstartcopywriterblog Quick Tips for Busy Executives #3 http://bit.ly/quickstartcopywriterblog

Hope you learnt something useful from my presentation and thank you for watching! http://bit.ly/quickstartcopywriterblog