Branding & Corporate Identity

Branding & Corporate Identity : Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value Branding is a well defined process, not a task Branding is personality of a company. Positioning Identity In branding there are two most important elements : "Brand Identity is very important for your Business“

Purpose of Brand : It can Inspire the organization It can Motivate It can Connect It can Simplify It can Inform and engage Your Brand Image Your Brand Identity Your Brand Position Aspects of Brand : "Branding plays a key role for Business Growth"

Corporate Identity : Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business. It is visible element for Business Corporate Communication Corporate Value Corporate Design Corporate Identity is 3 parts :

Corporate Identity Guidelines : It is also called a Brand Identity of a company. Brand Identity should follow consistent rules : Logo protection Zone/spacing should be maintained Use of Logo Colors should be minimum Logo Variations - Minimum Size Use, Web safe & PowerPoint Digital File Formats Compatible - IBM Compatible, Macintosh Compatible It should be well fitted to the promotional items

6 Important Elements for Brand Identity : Name Logo Tagline Benefits of having a brand identity for a company : To look Bigger to the outside world To attract clients To create a brand yourself To convey that you are well established To explain your thoughts and vision Color Font Alignment

Branding & Corporate Identity