Tuesday November 15 2-4 pm Tuesday November 22 2-4 pm

21st Century Search Trends Predictive search Full Text Search Pre-Filtered search Social search Mobile search Augmented reality Natural Language SEO Visual search and sources Content search Location based search Personalized Search Faceted Search Container Search Real Time Search Hyperlocal Search Microformat Search Search “Funnels”

Tension in the Library! Search Discovery Finding what you know Finding what you don’t know Query is used as a starting point from which to learn more about a particular topic Begin with a target in mind: a document, product, or piece of information Query used to improve the chances for an exact or partial match to some portion of the target document. Exploratory in nature driven by a general goal.

Library Staff: Hooray for the Catalog! Efficient for finding exactly what you want. Do you have a copy of War and Peace? Great for seeing what is available right here, right now. Can I walk over to a shelf and get a copy right now? Librarians are experienced experts in catalog logic. Didn’t find what you need? I’m here to help! Search!

Library Patrons: Bring on Encore! Efficient for discovering sources related to the content you need. Can I get some information from the library about global warming? Great for seeing everything that is available to you as a library patron. Can I get a copy of that book? Patrons are experienced in search engine and retail search logic. This is just like searching Amazon! Uncovers unexpected sources of available information. Hey! I never thought to look for an article on that! Discovery!

http://www.rajeshsetty.com/2010/04/23/99tribes-are-you-discoverable-on-twitter/ Search or Discovery? What is the context?

When someone is at Target,

What do they have here? they need to know what is there in the store,

if it is in stock, and where it is located. beer toilet paper

They need a way to find what they are looking for,

people to help them find what they need,

and sometimes extra help getting the items.

Target has placed tools around the store

to make it easier for people to get information

and help where and when they need it.

Customers select from that is stocked at the store and go on their way.

When someone is shopping Target online,

they need to know what is available for order, This?? Or maybe this??

regardless of where it is located.

They need a way to find what they are looking for, Search Browse

clues to finding what they need,

and sometimes extra help getting the items.

Target has placed tools throughout their site

to make it easier for people to get information

and help where and when they need it.

Customers select from a much wider variety of items than what can be stocked in a physical store,

and it is shipped to them at home or at their local retail store.

When someone is at the Library,

they need to know what is there in the library, What do they have here?

beer toilet paper if it is in stock, and where it is located. fiction mystery

They need a way to find what they are looking for,

people to help them find what they need,

and sometimes extra help getting the items.

Libraries have placed tools around the building

to make it easier for people to get information to make it easier for people to get information

and help where and when they need it.

Customers select from that is stocked at the store and go on their way.

When someone is using the Library online,

they need to know what is available for order, This?? Or maybe this?? Or maybe this?? This??

regardless of where it is located.

They need a way to find what they are looking for, Search Browse

clues to finding what they need,

and sometimes extra help getting the items.

Encore has placed tools throughout the interface

to make it easier for people to get information

and help where and when they need it.

Customers select from a much wider variety of items than what can be stocked in a physical building,

and it is shipped to their home library for pickup.

Different Context = Different User Needs What can I get while I’m here? What can I get next time I stop by?

Some Questions to Consider: Who are the users? Where are they located? What kinds of information do they need? What skills and knowledge do hey have? What are their information expectations? What is the larger context for the information and services we supply? What tools can we provide to help them? What skills do we need to best help our community members? How do wee need to expand our own knowledge and understanding?

Encore Discovery Librarians Patrons Different context Different skills Different needs Different location Different experience

“There is too much information on the screen!” “The display is so easy and it looks really good.” Encore Feedback “What do you mean, we can’t scope this?” “I like seeing everything all at once so I can put holds on the books from other libraries.” “Why can’t I just do a title search?” “I didn’t know the title and I still found the book.” “This doesn’t give very exact search results. Patrons won’t be able to find what they are looking for. ” “I didn’t even know you had ebooks for my Nook. It was great to find them right next to the regular books.”

Search Box Search Results Count Account Info Branding Results Sort Options Results Pagination Search Results – Brief Display Facets Navigation

Search Box Search Results Count Account Info Branding Search Results – Brief Display Facets Results Sort Options Navigation

Search Box Search Results Count Account Info Results Sort Options Search Results – Brief Display Facets Branding Results Pagination Navigation

Inside the library, Encore may not be the tool you need!

But it might be exactly what someone else needs.

Staff taking an active role in improving Customer Service via Encore Promoting Tagging Reviewing Highlighting Educating

Promoting Improve search results by promoting the relevance of a record within a results set.

When you promote a record, it appears at the top of the search list when there is an exact match on the title. Relevance promotion is useful when more popular books fall below newer books or serials appearing in the search results. Promoting

Tagging Click your child’s Reading Level: A B C D E F G H I J K L M N O P

Tagging Bibliographies Reading Lists Book Discussion Titles Theme Lists Special Collections

Tagging Find the book in Encore Add a tag When all items are tagged, perform an Encore search that provides the desired result. (Use facets if necessary!) Copy the url for the results page Use this as the link url on your site. Optional (But Useful) Step: Before putting the link on your site, use a link shortening service like Bit.ly to shorten the link. Doing so will provide you with clickthrough statistics, and will make the link more “shareable” via social media!

Reviewing

Reviewing Community Building

Highlighting

Educating What features of Encore might help this person find what they need the next time? What features of Encore will relate to this patron’s other online experiences? What online search skills overlap between Encore and other online search providers?