There has always been a choice to make between either broadcast or single person to person conversation. With of course the exception of the pub

Information is either via broadcast e.g. one to many. Fast depersonalised distribution Or one on one (small groups) slow personalised Second image can be lengthened to make it a bucket network – explain the advantages of this kind of network

Would have mentioned hashtags etc but even question time has these Talk about guy working for the WHO in Nepal (Larry Brilliant) – helecopter engine needed, contacted network got 1) offer of engine 2) offer to fly it to nepal He went on to start “the well” first ‘social’ network in early 80s

The ‘offical’ social media was co-ordinated by Clarence House including facebook, twitter,

Facebook and twitter have been instrumental in the downfall of mubarak, facebook allowed large formal groups to form over time

Twitter allows fast action to be organised with very little chance of interception by government agencies We even had the death of osama bin Laden announced over twitter from someone living in the area, hours before the ‘official notification from the president. What do we mean by fast – Chinese earthquake, within 5 minutes it was reported across twitter, last time one was that big it took 4 months for china to admit anything happened The recent ‘super injunctions’ have been broken by twitter, making this kind of ‘money buys silence’ situation laughable. Super injunctions really can’t stand up against the twitter, the web against all those people who blog. Geffrey Robertson, human rights lawer

Design time for anything ‘formal’ is pretty much the same Reach on leaflet is limited to the physical network

First impressions

When you view the public twitter stream its mainly noise. But if you listened in on any conversation this is the kind of stuff you’d hear. They are NOT talking to you

Facebook, at first can be a sea of invites to water peoples farmville and YouTube videos of crappy 80s love songs The more people you friend or follow, the more you need to filter

All these people are talking to their existing networks, this is of course how we start with SM Every SM tool gets you to scan for people you may already know and builds from there LinkedIn, facebook etc also ask existing users to recommend people to new users NEXT SLIDE PAT

Talk about the fact we build our ‘social media’ networks on top of existing ones PAT already a very connected person (and a connector) increases his network using social tools

Mention that addactions policy ‘could’ limit what I do and say Is a current communication policy enough – outdated,

mention that addactions would mean I had to put all drug related tweets etc though them (timely?!) Also talk about the red cross guy, all their communications (500+ staff) though the chief exec

People – I do mean people, not just staff There is a fear of discussion where every comment and reply has to be OK’ed by a communications tear

Treat people like adults and they might just act like them Social media is no different than email – people abuse their email as well, and use it as a tool

Set up by global fund Downloadable kit Included instructions and links Transparent services that engage others to help them do their work. Takes advantage of people who want to ‘give back’ This could be a positive side of ‘camerons’ big society

Answer? The same ways as everyone else

Which is something I’m often told This is small minded and limiting, digital natives over the last couple of years we’ve had drugs workers panicing because they don’t know anything about ‘mephedrone’ , forums etc 2+yrs Rise of social phone contracts Talk about the fact this picture is JARRING but Clay Shirky says no communications technology does interesting things until it becomes ordinary.

This video has been viewed 62,500 times Has 230 comments ‘most’ having a very active discussion about overdose and heroin use (there are trolls)

Introduce the concept that using social media can mean living life in the public domain, something digital natives are used to already

Reiterate that groups use different platforms for different reasons all these groups use both facebook and twitter, many are also running blogs

Do your friends just want you to water their ‘farm’ or will they help get YOUR messages across Dunbars number (150)

People can small a lie easier with 140 Talk to people, don’t let ‘communication policies’ get in the way

Fantastic concept of a website with animation

Someone has asked a very specific question over a year ago and no one has answered it for them. 117 other people seem to be looking for the same info

also goes for forwarding links, read articles before hitting RT CONNECTOR – if you introduce people they’ll both remember and talk about you But those connections can also reflect badly on you

Have your own blog Protect names by registering with new services Cross pollination – you could use management software, to be aware that each network has its own language (# don’t work in facebook)

Careful clicking links

Openness – mention creative commons Achieve – later we are going to talk about policy

We could all collaborate to make a WORKABLE drug policy using wiki We have people like Donald MacPherson, Transform, Release, Respect

HIT Hot Topics #hottopics11

Nigel, we’re going to have a conference and I want you to talk about social media

Traditional communication Books/newspapers Radio Telephone TV Web 1.0 The pub #hottopics11

Traditional communication #hottopics11

Social media communication #hottopics11

One hour to go until the live stream begins! Visit the Royal Channel on YouTube at 10am http://www.youtube.com/theroyalchannel #rw2011 @ClarenceHouse The only thing more interesting than the royal wedding is….. literally anything else @Moshekasha

Speed and costs Leaflet Design time Printing time (24hrs) Slow distribution £100 for 5000 Social media Design time Posting time (seconds) Fast distribution No significant cost #hottopics11

First impressions #hottopics11

Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Twitter was just like having people pissing in my ear

Daavveee! You where so wasted last nite! Got a great new app called instagram # lol haha Bored Just watched xfactor simon cowell is a shit # I’ve farted

First impressions Signal to noise People use these tools in different ways Not a ‘noise’ issue, it a ‘filter’ issue #hottopics11

Daavveee! You where so wasted last nite! Got a great new app called instagram haha Bored Just watched xfactor simon cowell is a shit I’ve farted

Organisational policies #hottopics11

Organisational policies Existing communication policies Do we need separate social media policies? #hottopics11

Company policies Services block websites to stop staff ‘wasting time’ Services are afraid to let people speak publicly people #hottopics11

How about Treat people like adults Trust staff rather than blocking websites Accept that people outside the head office have knowledge/skills to contribute Maybe even accept that … some of the people who use your services have knowledge/skills to contribute #hottopics11

Equipping others Launched in May 2010 Supplied banners Supplied logos Twitter/Facebook avatars Twit ribbon Campaign ended Oct 4th 2010 700 thousand signatures handed to Ban Ki-moon 200 million people engaged

How are drug users using social media? #hottopics11

Clue: it’s not… “Our clients haven’t got computers they can’t afford the internet”

Does anyone know what it is medics inject that ‘brings you back to life’ in seconds??? Paramedics administer Narcan

Photoblogging

#hottopics11

Social media harm reduction #hottopics11

It’s not about the numbers Its not the amount of ‘friends’ but it’s the quality #hottopics11

Facebook page Don’t set your organisation up as a ‘person’ #hottopics11

Don’t click EVERY link There are some really nasty folk out there Spammers Virus writers Rickrollers #hottopics11

Engage Be honest and open If you use social media then talk to the people who talk to you #hottopics11

Case study: Drinking with Charlie

You are your ‘brand’ Be consistent Be careful what name you use Think before hitting ‘send’ Be a clever ‘connector’ #hottopics11

You are your ‘brand’ Blog Guest blog Twitter/Facebook ‘Protect’ names Cross pollination

Don’t feed the trolls #hottopics11

Collaboration #hottopics11

Collaboration Openness Global workforce Enthusiastic people What could we achieve? #hottopics11

Wiki – policy creation “Collaborative production is simple: no one person can take credit for what gets created, and the project could not come into being without the participation of many." Clay Shirky #hottopics11

Nigel Brunsdon Injecting Advice training and consultancy nigel@injectingadvice.com www.injectingadvice.com Facebook.com/injectingadvice Twitter.com/injectingadvice