TOC Implementation & IT

Companies today These are companies that have to be ready for any surprises These are companies that are ready for a surprising competitor Strong legal departments (contracts of 30-50 pages)

Captain and his Team Captain His brain is working 24/7 Despite his beautiful smile, he is always ready for battle: With competitors With employees With government Team All are armed to the teeth for the following cases: Career Salaries Be significant

Typical Competitive Playing Field Competitive advantage

How companies doing business today? A constant battle with rivals for customers at the fronts: Price Quality Service Functionality Etc.

Competitors What will happen if one of the competitors will become unique in some area and you can not quickly copy it? Competitor will change the rules of the game

YOU ARE IN DANGER! Sometimes struggle with competitors leads to a strong decline of the company

TOC TOC - indicates that there is another way Create a decisive competitive edge Blue Ocean - to be UNIQUE in at least one aspect ТОС

Decisive Competitive Edge Decisive competitive edge Satisfying a significant need to a degree that no significant competitor can

Blue Ocean Create Decisive Competitive Edge (Blue Ocean - to be UNIQUE in at least one aspect) – it is a dream of each owner or/and CEO of the Company: Company doesn’t have significant competitors Increase the value of the company Increase in profits Etc.

We initially did not believe in the Blue Ocean We initially did not believe in the blue ocean, we need to check: We are reading TOC books Go through training Learning team Looking for algorithms Analyze Making the plan work We spend a lot of money and time

We have come to believe We spent a lot of money (tens of thousands of dollars) We spent a lot of self and personal time (sometimes years) We have come to believe Blue Ocean is possible “It is very easy to do”

“It is very easy to do” We have algorithms We have trained team We have plan I believe it is possible Getting started OURSELVE Write our own software Consultants call for hourly  rates

Getting started OURSELVES to Blue Ocean We think that: Spending a lot of money on consultants Having spent much time in training Did buy-in for employees We know the algorithms Can we quickly and easily do the project by ourselves? But, What we did so far is just to reach the start line of the project

Getting started OURSELVES to Blue Ocean Who really knows what is the road to the Blue Ocean? To get to Blue Ocean we have to go through a very hard way: We must change our thinking We need to change the thinking of managers We need to break a lot of paradigms We need to build a new boat for Blue Ocean

We drive OURSELVES into the blue ocean Each department has an opinion An acute shortage of knowledge how to deal with exceptions In the Management of becomes addicted to the IT department Getting consensus is problematic Other shareholders do not understand where we all sailing

Arrived What often happens when «We drive OURSELVES »? Management in a knockout The team runs up The ship drifts

What we need for  successful campaign What do we need to bring for a successful campaign?

Navigation System Software We need a good navigation system (software): 2 main requirements for the navigation system (software) To help pass the fast path to the Blue Ocean Keep the navigation at the Blue Ocean

Boatswain For successful trip to the blue ocean, we need Boats which have already passed this way: They know the way to the blue ocean They know the navigation system They have experience working with the captains Boats can be: The captains or assistant of captains who have already passed this way Consultants who have already carried out the ships on these routes

Navigation System Software Requirements for the navigation system: It must be contained by the route with maps (elements of the process and implementation) to the blue ocean Signal at a campaign about the dangers (to issue high-quality management decisions) Signal the condition of the vessel (point to areas in need of management action)

Again: Our Goal Is Decisive Competitive Edge Satisfying a significant need to a degree that no significant competitor can

Good luck!

Speaker Sergej Gucaga – CEO of Inherent Simplicity Baltic, Software for building decisive competitive edge at: Production environment Distribution environment Retail environment See us at: http://www.inherentsimplicity.com