MADDIE INTRODUCTION Who we are. How YAP is our testing pond. Big picture ideas…later we’ll have a discussion where we can talk tactics.

MADDIE TO OPEN IT UP FOR AUDIENCE DISCUSSION Let’s open this up to questions and comments…we can keep talking big ideas or talk tactics…who’s first? If no one, we can do the YAP example.

Membership in 2009 and Beyond www. .org Lindy Dreyer Chief Social Media Marketer

Shiny new tools… Brian Solis and JESS3

Jessica Hagy, Indexed Blog or something more?

Cuddly cow photo credit: Ilja

Social Animals

Social Animals

Word of Mouth (WOM) First introduction more likely to stick when it comes from a trusted source. Applies not just to organization, but to events, photos and all types of digital content. 5 T’s of WOM – Talkers, Topic, Tools, Take Part, Track * Not always what you’d expect. * More on the 5 T’s: Word of Mouth Marketing by Andy Sernovitz

Pillow fight in Santiago, Chile photo credit: Viernest

WOM Engines Facebook LinkedIn ExchangesConnect Your Website

Facebook

LinkedIn

Ning

Your Site

Where to Start Listen Join Connect Listen More Experiment

Wall to wall sheep photo credit: Essjay

Lindy Dreyer Chief Social Media Marketer lindy@socialfish.org Skype/Twitter: lindydreyer http://www.socialfish.org/tag/NCIV