Bloggers - How to Package, Promote and Profit from Your Expertise

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Sources of Income Services Affiliate marketing Ads/Sponsorships PRODUCTS!

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How do you know what your customer wants? You’ve got to ask Survey Ask questions on your blog, Facebook, twitter, Linkedin Survey Monkey Google docs Find out their biggest pain How they like to learn and consume info

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Ebooks and books Teleseminars Audio programs (CD) Webinars Membership programs Speeches Seminars Online courses DVD programs (video) One on one coaching Mastermind groups

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Easy Digital download PDF Collect content from blog posts Compile in word doc Format Create ecover* Convert to pdf Kindle/Nook

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Author Central for more findability and visibility kdp.amazon.com Word doc – special formatting Cover art Keywords & Categories Description – Call to Action Set price

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Record ebook (mp3) - audacity Create artwork Digital download CD production/fulfillment Kunaki Vervante

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Design Fivver Elance Fulfillment Vervante Kunaki

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Optimize press – wordpress plugin – easily create good looking, optimized sales pages. $97

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Digital products only, no merchant account or shopping cart required, higher fee, good for affiliates

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Advanced, doing more than $1000 a month in sales, monthly fees overall less than paypal or clickbank but only makes sense if you have consistent, ongoing sales 1ShoppingCart InfusionSoft Merchant Account Payment Gateway

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Start with low hanging fruit

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Hey Bloggers! How to Package, Promote & Profit from Your Expertise Rich Brooks & Denise Wakeman

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Calling Non-Internet Marketers

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What you’ll learn… How & Why to Monetize Your Expertise What Types of Products You Can Create How to Promote & Sell Your Products

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About Denise Wakeman Marketing on the Web since 1996 Blogging since 2004 Built 3 successful 6-figure businesses Author of blogging & online marketing programs Co-author – Success Secrets of Social Media Superstars Mentor/Speaker/Trainer

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About Rich Brooks President of flyte, web marketing firm Teaches web marketing at USM Co-Founder of Social Media FTW Zombie hunter

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Make Money From Your Expertise Create multiple streams of income Dominate your niche Serve more people Build your list Help do-it-yourselfers

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ChrisBrogan.com

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Ideas from: Suggested Search

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Ideas from: Email

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Ideas from: Posts & Comments

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Ideas from: Analytics

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Ideas from: Outside

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Product Creation

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"Products are Powerful For More than Just the Money They Earn” “Not only is it an income stream – but it’s something that has a real impact upon both your readers and your standing in your niche/industry" ~ Darren Rowse, Problogger.net

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Do Your Homework! What is your ideal customer’s biggest problem? How to deliver solutions? Resources? Outsourcing?

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ASK

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Product Checklist

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What do you want to create?

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From Blog to Book(s)

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Kindle

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Audio Product

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Seminars & Webinars

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Promotion

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Keyword Analysis

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Make a Plan

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Build Anticipation

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Email Your List

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Profit

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Selling Your Product

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Sales Page

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PayPal / e-Junkie

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Clickbank

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Shopping Carts

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Resources & Links DeniseWakeman.com/bwe

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Next Steps… Choose your topic Choose a format & ecom platform Produce Drive traffic to your sales page

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Questions Welcome @DeniseWakeman Facebook.com/BlogSquad DeniseWakeman.com/gplus @TheRichBrooks Facebook.com/flytenewmedia Flyteblog.com

Summary: http://denisewakeman.com/bwe - Hey Bloggers! How to Package, Promote and Profit from Your Expertise - presentation at BlogWorld and New Media Expo 2011 in Los Angeles. Co-presented with Rich Brooks of flyte new media. Links to all resources mentioned in presentation are located at http://denisewakeman.com/bwe

Tags: denise wakeman blog squad rich brooks blogging blogger product development packaging ebook kindle audio book package expertise

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