42.4% of the global online population is located in Asia.

Sitemaps submitted to search engines (Google, Yahoo!) MUST be in XML format Sitemaps can be submitted two ways: 1) They can be placed in root/server files. Spiders/Crawlers/Bots will recognize the sitemap and index it. 2) They can be submitted through Google’s Webmaster Tools, Yahoo’s Site Explorer. For MSN and Ask.com, robots files will need to be included directing crawlers/spiders/bots to index the website’s XML sitemap

Search Engines will take notice of the “hundreds” of backlinks and may consider this an attempt to manipulate your site’s organic rank. It is possible the search engines will drastically lower the site’s rank.

Search Engines will take notice of the “hundreds” of backlinks and may consider this an attempt to manipulate your site’s organic rank. It is possible the search engines will drastically lower the site’s rank.

Search Engines will take notice of the “hundreds” of backlinks and may consider this an attempt to manipulate your site’s organic rank. It is possible the search engines will drastically lower the site’s rank.

SEO Training By – Shashannk Gupta +91-9821046390 info@webseoservices.in www.webseoservices.in Web SEO Services www.webseoservices.in

Importance of SEO 85%* of all Web site traffic originate from a search engine. SEO is 6 times more effective than a banner ad SEO Delivers qualified leads 55% of online purchases are made on sites found through search engine listings Top 30 results receive over 90% of search traffic. 28% of Google searches are for a "product/service name", 9% are for a "brand name" and 5% are searches for a "company name". www.webseoservices.in

www.webseoservices.in Importance of SEO

www.webseoservices.in Web Search is Popular

www.webseoservices.in ( 180 Crores ) In Dec 2009, an Est. 1.8 Billion people used the Internet

www.webseoservices.in Global Browser Market share

www.webseoservices.in Total World: Age 15+, Home and Work Locations excluding traffic from public computers such as Internet cafes or access from mobile phones or PDAs. Source: comScore qSearch 2.0. On a typical day, how many Internet users also use search engines? In 2002, 33% used search engines In 2009, 58% used search engines Search is growing faster than other activities on the web, quickly outpacing other information gathering sources. Internet vs. Search Use

www.webseoservices.in

www.webseoservices.in

Searches By Query Length www.webseoservices.in

No of keywords Used in Search www.webseoservices.in

Searches by Category www.webseoservices.in

Click through rate by Search engine result page www.webseoservices.in

Visibility on Google www.webseoservices.in

www.webseoservices.in

www.webseoservices.in What is SEO? www.webseoservices.in

SEO is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of search engines www.webseoservices.in What is SEO?

How do organic search listings work? A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index Based on this data, the SE then indexes the pages and ranks the websites Major SEs that index pages using spiders: Google, Yahoo, AltaVista, MSN, AOL, Lycos www.webseoservices.in What is SEO? www.webseoservices.in

www.webseoservices.in

www.webseoservices.in What is SEO? www.webseoservices.in

www.webseoservices.in SEO & PPC

www.webseoservices.in SEO & PPC

www.webseoservices.in

www.webseoservices.in On Page Factors Off Page Factors Combination SEO Process

Market Research Keyword Research and Analysis Keyword opportunity Competitors Website Analysis www.webseoservices.in SEO Research & Analysis

www.webseoservices.in SEO Process On Page Optimization Step 1 Off Page Optimization / Link Building Step 2 Tracking Step 3 Analyze Implement Track Step 4 Repeat

On page Factors Unique Non-Spammy Content Outbound Links Internal Link Building Navigation Coding HTML or CSS Validation Keyword Proximity & Body Text & Keyword Density Domain Names & Suggestions Layout & Design Title Tags Heading, Bold Text Description Tags Alt Tags / Anchor Text XML site map creation www.webseoservices.in

28 Page <Title> Tags What it Does The text placed in the title tag (between the <TITLE> and </TITLE> portions) will appear in the title bar of someone's browser when they view the web page Viewed by the experts in SEO as one of the most important factors in on-site SEO. Each page should have unique title, using a keyword or keyword phrase to describe what the page is about Search Engines will display up to 65 Characters of the Title Tag www.webseoservices.in On page Factors

29 Where Page Title Tags Are Found (Source Code and Website): www.webseoservices.in On page Factors Page <Title> Tags

30 30 What it Does A Meta-Page Description is a short blurb with targeted keywords and phrases that will entice users to click through to the website when it displays in the search engine results pages (SERPs). Viewed by the experts in SEO as one of the most important factors in on-site SEO. The information in these tags can influence how search engines rank your site for relevance. The description that is written will show up in search engine listings on Google and should not be more than 165 Characters. www.webseoservices.in On page Factors Meta-Page Descriptions

31 Where Meta-Descriptions Are Found (Search Engines and Source Code): www.webseoservices.in On page Factors Meta-Page Descriptions

32 Where Meta-Page Keywords Are Found (Source Code): www.webseoservices.in On page Factors Meta-Page Keywords

33 33 33 33 What it Does The Alt-Tag is an attribute of a HTML tag that provides alternative text when non-textual elements, typically images, cannot be displayed Though not exclusively agreed upon by SEO experts, many believe this can be the difference between ranking in the Top 10 of results and being in the Top 20 or 30. www.webseoservices.in On page Factors Alt-Tags on Images

34 Where Alt-Tags Are Found ( Website and Source Code): www.webseoservices.in On page Factors Alt-Tags on Images

35 35 35 35 35 Why it is Important Search Engines, as we have discussed previously, rank websites for importance and relevance in relation to given keywords and phrases. They do this by assessing not only the meta-data but also through HTML content on the website. Content should be in plain text, not in images, or written out with JavaScript, or embedded in Flash There is a phrase that is used in the SEO community, “Content is King www.webseoservices.in On page Factors On-Page Website Content

36 Duplicate Content on the Website Having duplicate content, whether intra-site or “scraping” it from other sources on the internet, may cause search engines to “penalize” the website. Penalize is a relative term; search engines won’t black list you, but it will certainly effect your website rankings. www.webseoservices.in On page Factors On-Page Website Content

37 Duplicate Content on the Website <link rel="canonical" href="http://www.example.com" /> Remember it is placed in the HTML headers in order to notify the search engines about the best URL for the particular page. Using the canonical in your pages is something very useful and it can help you reduce drastically the amount of duplicate content within your site. Additionally it is a great way to pass the link juice that is lost to the duplicates back to the canonical pages and this tag will tell Google the official and correct page for index and will avoid duplicate content problem. www.webseoservices.in On page Factors Canonical URL and Canonical Tag

38 XML Sitemap: What it Does Google defines a sitemap in the following way: A sitemap is an XML file that lists URLs for a site, along with additional information about each URL. Sitemaps give Google and other search engines important information about your website including: A complete list of all URLs on your site, including URLs that may not be discoverable by Google's normal crawling process (for example, non-text pages or URLs containing several parameters.) How often the pages on your site change. For example, you might update your product page daily, but update your About Me page only once every few months The date each page was last modified The relative importance of pages on your site Sitemaps allow spiders/Bots to index a site quicker and in a more efficient manner PLEASE NOTE: submitting a sitemap, does not guarantee that these pages will be crawled or indexed. The sitemap will only tell search engines that these URLs exist on the website. www.webseoservices.in On page Factors XML Sitemaps

39 HTML Sitemap: What is Does In conjunction with XML sitemaps, websites should also contain sitemaps. The sitemap page is simply a directory page which lists, in HTML form, all the pages on a website in an organized fashion. HTML Sitemaps are particularly useful to search engines, in that a sitemap page will provide excellent internal link structure and anchor text. (This topic will be covered more fully below) www.webseoservices.in On page Factors HTML Sitemaps

40 What it is and What it Does Internal linking structure is a pattern used to link one page to another. Links can be found in the navigation or in the body text. Refers to the number and importance of internal links pointing to the target page(s) It is a good idea to use two or three words as the anchor text (the text used to link to another page). This not only makes it clear what the following page is about, but also adds some weight with the search engines This is ranked as being one of the most important factors by Top SEO players www.webseoservices.in On page Factors Internal Anchor Text

41 Example : Un-Optimized Internal Anchor Text: It's your home or project, so choose your windows and doors carefully. Select the options that meet your needs. Then sit back and enjoy the view. You'll clearly see the difference quality makes. Each internal link is not using optimized anchor text, attempting to be relevant for too many words, lessening the temporal relevance search engines would apply. Optimized Internal Anchor Text: It's your home or project, so choose your windows and doors carefully. Select the options that meet your needs. Then sit back, enjoy the view, and see the difference quality makes. www.webseoservices.in On page Factors Internal Anchor Text

42 The “Clean” URL A shorter, more meaningful identifier in-line with the content or function of the page. In essence, a short but meaningful URL that users can remember and type with ease. A URL that hides the “wiring” of the site, making it more difficult for security penetrations, and a URL which is more Search Engine friendly. Things That Can Be Done to Create Clean URLs: A Clean URL will be descriptive and concise. It will let the user, and the search engines, know exactly what they can expect to see on the page. These URLs should contain page keywords as well. 2. Simple cleaning usually remaps the ?, &, and + symbols in a URL to more readily typeable characters. www.webseoservices.in On page Factors Clean URLs

43 www.webseoservices.in www.webseoservices.in

 Black Hat SEO Techniques Hidden Content - this content will not be visible to the end user of the site but visible to Search engine Meta Keyword Stuffing – Putting too many keywords Keyword stuffing –Keyword stuff but adding several tags or let your users do the dirty work via UGC (User Generated Content) Doorway or Gateway Pages - Doorway or Gateway pages are pages designed for search engines and not for the end user Link Farming – Getting links from many unrelevant websites which has low on credibility. Cloaking – Hide the heavy Flash animations from Google, show the text-only version optimized for accessibility and findability www.webseoservices.in

www.webseoservices.in www.webseoservices.in

Off page Factors Forum creation and commenting RSS Feed submissions Social Bookmarking News Commenting Link Exchange Via Competition Analysis Submitting the URL of your website to search engines. Submission to relevant web directories. Online press releases Article submission Blog posting and commenting www.webseoservices.in

47 What it is and What it Does A Link Building Campaign is to build keyword-rich, quality external links from third-party sites that will increase the relevancy of your site for the main keyword phrases assigned to targeted pages. www.webseoservices.in Off - page Factors Link Building

48 Two Important Factors when Link Building: Where does the linking page rank for the term/phrase you want to rank for? If the page is ranking #1 at Google for "sliced bread" and you want to be #1 at Google for "sliced bread”. That's the #1 most valuable link you can get. The larger quantity of higher ranked, quality websites the website we are looking at has the better. What is the relevance of the linking page/site to your target page? Answering this question requires you to think critically about the visitors to both the potential linking page and the domain. If the relationship of subject matter is high, the link will provide more semantic and topic specific value. Note: Link building through low quality/Spam Sites (a.k.a. Link Pharms) can have a negative effect on search engine results and can result in being “black listed” from Google and other search engines. Therefore, the goal is to get external links on high quality sites. www.webseoservices.in Off - page Factors Link Building www.webseoservices.in

49 What it is Link Directories such as DMOZ, Yahoo! Directories, Look Smart, and Business.com are ways of building solid backlinks. Directories can be free to submit to or have annual fees associated with being listed. Free directories often take months for approval and to be listed; paid directories will list within a week or two. Link title and description variation are a necessity when submitting to online directories. These varied descriptions and titles will “fool” the search engine that a single source is submitting the website, and hence look more natural to the search engines. No less than three variations of each should be created for a website. www.webseoservices.in Off - page Factors Directory Submissions

50 A NOTE OF CAUTION: while directory submissions are useful in building backlinks and trust to a given website, over-submitting a website to hundreds of directories without link title and description variation is likely to hinder a website’s organic ranking and trustworthiness in the eyes of the search engine. www.webseoservices.in Off - page Factors Directory Submissions www.webseoservices.in

51 www.webseoservices.in Off - page Factors www.webseoservices.in

Source #1: Web Directories Web Directories are many (thousands) Web Directories are Dofollow Backlinks Web Directories approve everyone Some Web Directories have High PR Web Directories are free submissions Off - page Factors www.webseoservices.in www.webseoservices.in

Backlinks from Articles are Relevant Backlinks from Articles are Dofollow Backlinks from Articles are High PR Article Directories have High Authority Can get you a lot of Traffic too! Off - page Factors Source #2: Article Directories www.webseoservices.in www.webseoservices.in

Instant Approval of your Link! Your link can spread, thanks to Tagging You new website or webpage will get indexed fast by search engines! Social Bookmarking are Dofollow links Off - page Factors Source #3: Social Bookmarking www.webseoservices.in www.webseoservices.in

Press Releases websites have High Authority Links from Press Releases are Dofollow Google picks new Press Releases and Rank them well! Press Releases give Relevant Backlinks Off - page Factors Source #4: Press Releases www.webseoservices.in www.webseoservices.in

Signature links are non spammy Posting on relevant threads gives relevant backlink Forums links are high PR & Dofollow There are thousands of threads! Off - page Factors www.webseoservices.in Source #5: Forums Posting www.webseoservices.in

Blog comments link are famous of being High PR and mostly Nofollow When commenting on blog posts you get highly revelant backlink There are many posts to comment on Off - page Factors www.webseoservices.in Source #6: Blog Commenting www.webseoservices.in

News websites have high authority News articles get indexed quickly by search engines so your link will be seen quickly too! News articles get syndicated and spread quickly Off - page Factors www.webseoservices.in Source #7: News Commenting www.webseoservices.in

3 way link exchange is undetectable by search engines, which makes it 100% safe Link Exchange deals are easy to get You can get site-wide & high PR links Link exchange backlinks are dofollow Off - page Factors www.webseoservices.in Source #8: Link Exchange www.webseoservices.in

Analyzing your competitors can let you find backlinks you didn’t know about Those backlinks are effective because they worked for your competitor You can find tons of backlinks this way because you have over 1 competitor! Off - page Factors www.webseoservices.in Source #9: Via Competition Analysis www.webseoservices.in

61 Understanding “Link Juice” What it is Link Equity, or as the SEO professionals term it: “Link Juice”, is a theoretical model of how, or how not, a webpage retains or loses the value and weight of links. www.webseoservices.in

62 Understanding “Link Juice” The “No Follow” Is a non-standard HTML attribute value used to instruct search engines that a hyperlink should not influence the link target's ranking in the search engine's index. What this looks like in the code: <a href="..." rel="nofollow"> SEO professionals and Webmasters can use this tag to control the flow of “link juice” to other pages in their site. For instance, some pages in the site may not need link juice as they are not worth ranking for or are not relevant. In this case, a webmaster would want to use “nofollow” after the link to the less important page, to ensure that the linked-to-page does not receive juice from the more important page, or the linking page. By using this tag, the more important page retains the value, weight, and importance. www.webseoservices.in www.webseoservices.in

www.webseoservices.in www.webseoservices.in

www.webseoservices.in

Google Local Places Benefits of Local Listing How to Create Google Local Listing How to Optimize Local Listing How to get top in Google Listing www.webseoservices.in

Paid Ad Marketing www.webseoservices.in Banner Ads PPC Ads Text Link Ads Affiliate Marketing

www.webseoservices.in WEBSITE Affiliate programmes PPC/PPA Advertising Display Advertising BLOG Directory Submissions Partner Links Article Submission PR Distribution Blog Directories SOCIAL NETWORKS

www.webseoservices.in How Important is Google Webmaster Tool Do you know what is happening at your Website? Do you know your website statistics? Are there any areas which the Google bot’s cannot go through? Do Google look your site the way you want them? Google Webmaster Tools aims to gives information about Overview, Diagnostics, Statistics, Links, Sitemaps and Tools.

www.webseoservices.in What is Robots.txt? A robots.txt file restricts access to your site by search engine robots that crawl the web. You need a robots.txt file only if your site includes content that you don't want search engines to index. If you want search engines to index everything in your site, you don't need a robots.txt file (not even an empty one). Specify any additional rules. For example, to block Googlebot from all files and directories on your site:In the Action list, select Disallow. In the Robot list, click Googlebot. In the Files or directories box, type /. Click Add. The code for your robots.txt file will be automatically generated. Save your robots.txt file by downloading the file or copying the contents to a text file and saving as robots.txt. Save the file to the highest-level directory of your site. The robots.txt file must reside in the root of the domain and must be named "robots.txt". A robots.txt file located in a subdirectory isn't valid, as bots only check for this file in the root of the domain. For instance, http://www.example.com/robots.txt is a valid location, but http://www.example.com/mysite/robots.txt is not. www.webseoservices.in

www.webseoservices.in Seeing how your Website Performs Top queries: Find the top queries that drive traffic to your site and where your site is included in the top search results. This will let you learn how users are finding your site. It also shows impressions and CTR (Click Through Ratio) of your top queries. Indexing information: See how your site is indexed and which of your pages are included in the index. Site Performance: This page shows you performance statistics of your site. You can use this information to improve the speed of your site and create a faster experience for your users. How Important is Google Webmaster Tool

Google Analytics Google Analytics Installing Google Analytics How to Study Google Analytics Interpreting Bars & Figures How Google Analytics can Help SEO www.webseoservices.in

Social Media Marketing Social Networking Social Bookmarking Press Releases Articles / Directories Blogging / Classifieds Forums / RSS Feeds www.webseoservices.in

SEO Tools Keyword Density Analyzer Tools Google Tools Yahoo Tools Bing Tools Text Tools Comparison Tools Link Popularity Tools Search Engines Tools Site Tools Miscellaneous Tools www.webseoservices.in

Thanks for Listening  Visit : www.webseoservices.in www.webseoservices.in