AS Media Studies


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AS Media Studies By Ryan Willis

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Sonī Kabushiki Gaisha otherwise known as Sony is a Japanese multinational corporation conglomerate corporation headquartered in Minato, Tokyo founded by Masaru Ibuka and Akio Morita in 1946. It is one of the leading manufacturers of electrical goods; Consumer Electronics, Telecommunications, Communication & Information, Equipment, Semiconductor, Electronic Devices, Battery, Chemicals, PlayStation, Films, Television and Music. Last measured in 2011, the official revenue of Sony is approximately $87 billion and makes approximately $2.5 billion per year. It employs around 168,000 workers worldwide. Sony’s principal businesses include Sony Corporation (electronics) Sony Entertainment (pictures, computer and music) Sony Ericsson and Sony Financial. Introduction

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Sony attained both CBS Records (1988) and Columbia Pictures (1989) which now form Sony Music Entertainment (SME) and Sony Pictures Entertainment (SPE). Sony Music Entertainment has produced some of the biggest recording artists in the world such as Michael Jackson, Bruce Springsteen, Mariah Carey, Celine Dion and Pearl Jam. Sony Pictures Entertainment have also produced some of the biggest film in the world such as Sleepless in Seattle, Stuart Little, Men in Black and Jumanji. How did Sony develop into the media giant it is?

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In media, synergy is the promotion and sale of a product throughout the various subsidiaries of a media conglomerate, e.g. films, soundtracks or video games. Many companies allow other companies to use their characters to make products. These products can help advertise the film itself and thus help to increase the film's sales. The release of the first Spiderman film made in 2002 starring Tobey Maguire, Willem Dafoe, Kirsten Dunst and James Franco showed the advantages of synergy because many products were sold worldwide For example, toys of web shooters and figures of the characters were made, as well as posters and games. How did the release of the first Spiderman film show the advantages of synergy?

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Friends with Benefits is a 2011 film starring Justin Timberlake, Mila Kunis, Bryan Greenberg and Woody Harrelson. It was produced by Sony Entertainment. It had a budget of $35 million and made approximately $150 million at box office. Convergence played a large role in this films success. Convergence is the integration of previously separate technologies to achieve a specific aim, in the case of this film it’s aim was to make, distribute, promote and exhibit the film. Friends with Benefits

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In media, Vertical integration is a form of management where companies’ supply chain are united by a common owner, usually each company produces different products and combine to satisfy a common need. Horizontal integration is much more common for companies than Vertical integration. It is where two companies in the same industry combine to create a better product. Vertical/Horizontal Integration

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